First of all, more and more people are choosing to spend at home rather than traveling abroad. According to the data, the number of foreign tourists received by Japan has recently reached a new high in recent years, but the largest number of tourists is from South Korea, and Chinese tourists are the third. This change shows that the domestic tourism market is booming, and people are more willing to spend domestically. Second, the consumer market has shifted to the left, and brand discounts have become the key to attracting consumers. In the past, people thought that the more expensive the brand, the better, but now consumers pay more attention to quality and value for money. For example, the Mercedes-Benz EQS, which costs up to 1 million, is not as popular as the EQS that costs 500,000, and the BMW i3, which costs 400,000, does not sell well, while the BMW i3, which costs 200,000, competes with Tesla. The sales of offline outlets have reached 360 billion, and brand and cost performance have replaced low prices as the leading factors in consumption. Finally, people began to be more inclined to buy domestic goods and value traditional culture. In the past, imported cars, international brand mobile phones, and clothing and shoes were popular, but now the situation has changed. Japanese car sales are declining, and Samsung's mobile phone market share is less than 1%, while Huawei and Xiaomi's market share is growing. The rise of domestic brands shows that people are beginning to choose domestic goods more confidently, which marks a fundamental shift in consumer mentality. These changes reflect that people are becoming more rational and pragmatic, pursuing high-quality consumption, which is a positive development trend in the consumer market.
