Yesterday, the high-profile Xiaomi car finally ushered in the moment of listing, and the starting price of 215,900 yuan was ecstatic and worrying. The good news is that the transformation of the technology giants into automobiles has been implemented, and the worry is that under the market environment of "being attacked by the enemy", what are the chances of Xiaomi Auto winning? This seems to be the general view and evaluation of any new brand in the market.
Almost at the same time as the end of the Xiaomi car press conference, Geely Galaxy's "8 to 7 big" promotional poster also quickly came out of the circle, "big car, big screen, big system, greater discounts" The content directly fills the smell of gunpowder, and the protagonist is Geely Galaxy's first pure electric sedan Geely Galaxy E8.
Automotive industry observers said that from the current stage, it is still too early to compare Xiaomi cars with Geely Galaxy, but objectively speaking, Geely Galaxy must be one of the strongest opponents of Xiaomi cars.
Realistically speaking, at the moment when the new energy vehicle market is blooming, it is easy to meet the needs of one person, but it is difficult to meet thousands of consumers in an all-round way and create a popular model, no matter from what point of view. Industry observers pointed out that such difficulties are reflected in the design of products on the one hand, which can run through the whole value chain of the whole life cycle of consumers, and on the other hand, it is also reflected in the pricing logic of products, and show enough sincerity.
Why is Geely Galaxy one of Xiaomi's strongest rivals? We may be able to get a glimpse of Geely Galaxy's market performance in the past period. As a new energy vehicle brand specializing in the mid-to-high-end field of Geely Automobile, the Geely Galaxy brand has not been established for a long time, only a little more than a year, but it has achieved good market performance.
In the past, there have been many car manufacturers that have launched new brands. Industry experts believe that the emergence of new brands reflects the dynamics of the automotive industry and increased competition. This phenomenon has injected new vitality and innovation into the industry, and has also provided consumers with more choices and opportunities. However, new brands face challenges such as building market awareness and brand reputation, which need to be verified by time and tested by the market.
Since its release in February 2023, Geely Galaxy has successively launched three products: Geely Galaxy L7, Geely Galaxy L6, and Geely Galaxy E8, forming a product layout of pure electric + electric hybrid, sedan + SUV in the mainstream new energy market, with cumulative sales exceeding 110,000 units, the average price of a single vehicle exceeding 160,000 yuan, and more than 650 Galaxy stores built.
Among them, the Galaxy L7 sold more than 10,000 in the second month after its launch, becoming the fastest electric hybrid SUV with "monthly sales exceeding 10,000"; the Galaxy L6 has been on the market for four months, ranking firmly in the TOP3 of the A-class plug-in hybrid car; the Galaxy E8 has also become a strong opponent of Seal, Xpeng P7 and other models, ranking first in the list of medium and large pure electric vehicles.
In contrast, although Xiaomi Auto has a strong brand influence and technical strength, it is still a new entrant in the automotive industry. The launch of the product is only the first step, in the next time, Xiaomi car still has a long way to go, which includes marketing, delivery, after-sales and so on, especially in the context of increasingly fierce competition in the automotive industry, every step is a test of Xiaomi car.
Recently, Geely Galaxy's first pure electric SUV "Geely Galaxy E5" has also ushered in exposure. It is understood that the new car, as the annual blockbuster model of Geely Galaxy, not only continues the new aesthetic design of the Galaxy series in terms of appearance, but also gives full play to the advantages of pure electric SUV models with a strong sense of technology and large space, and integrates global design elements comparable to first-line luxury brands.
From the side of the body, the Galaxy E5 has a highly recognizable slightly warped "hip line", which is not inferior to the Porsche Macan and Mercedes-Benz EQC, and the size has also reached the threshold of a mid-size SUV. In addition, Geely Galaxy E5, as a blockbuster new product anchored in the global market, is developed and tested at the same time on the left and right helm vehicles, and the camouflage car map checks in global landmarks, and it is not difficult to speculate that the mission of the new car is to go to the world and serve the world.
Among them, the "global model" is very eye-catching. In the eyes of industry observers, the emergence of global models means the competitiveness and comprehensive strength of automakers in the global market. They believe that the global model is not just a product, but also a comprehensive consideration of the automaker's ability to design, manufacture, sell and service on a global scale.
First, it needs to be highly innovative and adaptable, taking into account the aesthetic preferences, regulatory standards and technological trends of different regions; secondly, manufacturing a global car requires a large and complex supply chain system to ensure the quality and stable supply of various parts, while overcoming international trade barriers and logistical challenges; It is necessary to establish a unified and complete channel network on a global scale, and at the same time carry out targeted marketing and brand building to attract and retain consumers in different regions.
To sum up, the elements required to become a "global car" are not only the excellence of the product itself, but also a comprehensive test of the all-round capabilities and resources of the car manufacturer. Geely Galaxy faces many challenges, but also more opportunities.
Experts in the automotive industry pointed out that behind the rapid development of China's new energy vehicles, the innovation of various technologies cannot be ignored. The significance of technological advancement is to make cars more inclusive, rather than simply pursuing showmanship. In the future, the new energy vehicle market will face a major reshuffle, and the "low-quality" car thinking in the past will gradually become obsolete, replaced by a more "high-quality" car purchase and car model.
This means that consumers will pay more attention to the quality, performance, comfort and overall experience of the car, rather than just the appearance and technical configuration of the car. As a result, automakers need to continuously improve product quality and service levels to meet the growing demands and expectations of consumers.
Previously, Geely Automobile completed the world's first unmanned car drift based on its self-developed AI digital chassis, and this technological breakthrough once again shocked the outside world. It is understood that this technology is expected to be mass-produced in Geely Galaxy products next year at the latest.
With the continuous improvement of Geely Galaxy in terms of products and technology, Geely Galaxy will once again accelerate its fast run.