How many people have fantasized about "If I can do it all over again, I will be Li Bai". Yes, if life can be restarted, people always want to change the choices they once regretted and strive to have a more perfect life trajectory. Rather than falling into the unrealistic fantasy that you will do it right if you do it all over again, it seems more meaningful to face the moment of the fall and challenge it until you surpass it.
In the realm of winter, Yaoguang C-DM joins hands with De Ye to challenge the limit
Cars have always shared a similar DNA with the spirit of challenge – ready to go, roaring, unleashing passion and energy in speed, and enjoying freedom in freedom. When an auto brand encounters an extreme challenge, it can often make users resonate with the enthusiasm of adventure and the passion of the car, and then burst out the space of reasonable association, which can not only shorten the distance between the brand, the product and the user, but also deepen the impression of the brand.
It is based on this idea that Xingtu, which has always taken "exploration and daring to surpass" as the core concept of brand value, teamed up with Ed Stafford, a world-renowned explorer and wilderness survival expert, to embark on an adventure in the Death Valley of Inner Mongolia.
To be honest, in today's world where everything can be connected, cross-border is a kind of business thinking, a way to get out of the circle, and one of the ways to enter the red sea of traffic. However, often the two sides of the cooperation are carried out in superficial actions such as joint names and interactions, such as Yaoguang C-DM and "the strongest man on the surface" De Ye went deep into the hinterland of the snowfield, and challenged the limit with the "wilderness survival" style variety show, which can be called the first time in the industry.
Yaoguang C-DM opened the industry's first wilderness survival, and De Ye was in danger
Coordinates, Inner Mongolia Death Valley, temperature, -30°, such an extreme environment, even if the combination of "the strongest hybrid on the surface" + "the strongest man on the surface", is destined to not be smooth sailing. In this mysterious area full of unknowns, there are too many factors to overcome, such as body hypothermia, food shortage, wild beast infestation, and unknown routes! No, De Ye encountered an "epic accident" when he set off.
In the process of rushing the slope, "Deye" was buried deep in the snow with people and cars due to his rapid acceleration and ignorance of the environment. The heavy snow cover and extremely cold temperature have given the greatest challenge to the compressive and cold resistance of Yaoguang C-DM. At the same time, due to the natural fear of darkness in human beings, it is conceivable that if the only vehicle that can provide assistance is deformed, the mental state of Deye, who has been trapped for a long time, will collapse like a cliff.
Fortunately, the Yaoguang C-DM has survived, and its hot-formed double-seat beams and multiple ring-shaped structures form a "cage capsule", and a large amount of high-strength steel allows the vehicle to stay still in the snow in time. It is worth mentioning that in the face of the heavy snow layer, the roof strength of the Yaoguang C-DM also lives up to expectations, and the roof developed by 4 times more than the regulations has not undergone a trace of deformation, which makes De Ye in it also feel very lucky.
The dawn after the dark night is often more cherished, and after the danger of life, "Deye" chooses a delicious meal to treat himself. In the valley of death, where the cold wind is biting and hunger is often full of luxury, the charm of Yaoguang C-DM's "6.6kW high-power external discharge" function is fully displayed.
You see, a good product can always inadvertently show strong product characteristics and attract people who really understand it.
The extreme challenge caused heated discussions on the whole network, and consumers praised Yaoguang C-DM
Indirectly verifying the strength of the product with real extreme challenges is far more convincing than the lengthy and boring scientific and technological explanations and parameter interpretations. Since the broadcast of Yaoguang C-DM and De Ye hand in hand in Death Valley, no matter the fans of the Xingtu brand, whether it is the fans of De Ye, or a large number of viewers have been attracted by the wonderful content.
According to the current statistics, the video of this event has achieved a total of more than 200 million total impressions, and more than millions of users have deeply communicated and interacted with the program. Obviously, from a marketing point of view, the amazing exposure data and interaction volume have made the product value of Yaoguang C-DM more recognized by consumers.
Of course, this cross-border cooperation with Deye is not the first time that the Xingtu brand has set an industry record, and previously, Xingtu has been committed to seeing the right thing and verifying the strength of the product in the extreme challenge. Before and after the launch of Yaoguang C-DM, it has successfully completed a number of industry's first extreme challenges, and has achieved good results, such as "-30°C extreme cold high-speed north-south long endurance test", "6.6kW external discharge challenge", "super national standard chassis continuous impact challenge", etc. These challenges not only verified the reliability, ease of use and security of Yaoguang C-DM far beyond industry standards, but also established a good reputation in the market. It has truly achieved "0 anxiety in battery life, 0 anxiety at high speed, 0 anxiety in low temperature, and 0 anxiety in electricity consumption", and has been praised by many users as "the strongest hybrid SUV on the surface".
As the latest flagship of the Xingtu brand, Yaoguang C-DM is equipped with industry-leading fourth-generation global hybrid technology, from the engine, transmission to chassis and battery, all of which are exclusive to hybrids, not only with a comprehensive range of 1343km, but also a qualitative leap in power performance. The three-in-one electric four-wheel drive model has a maximum total power of 445kW and a maximum total torque of 915 Nm, and accelerates to 100 km/h in just 4 seconds. In the extreme weather and complex road conditions in the snowy environment, the Yaoguang C-DM can also maintain a stable and strong power output, providing a steady stream of power support for the expedition.
This is a resonance of the same frequency between the car brand and the spirit of challenge
The essence of the cross-border cooperation between Xingtu and Deye is based on the concept of "user-centric" and the high degree of compatibility with the brand's sustainable upward spirit. From the perspective of persistence in dreams and extreme challenges, Xingtu is trying to create the same frequency resonance with users in a more diversified dimension.
With the same frequency resonance, the brand can win influence, reputation and reputation in a wider market, and product dissemination will naturally come naturally. In addition, the purpose of such a program to expand the brand voice and show the quality of the product is not only to "show off the car", but to brave the valley of death in the first person, and use the three-dimensional and immersive exploration experience to deeply resonate with the spirit of contemporary young people who are curious about the unknown and enjoy the pleasure brought by the limit, and at the same time continue to convey the brand spirit of "exploring and daring to surpass", laying a solid foundation for more culturally confident, proactive and willing consumers to try first.
The story of "Deye" and Yaoguang C-DM Inner Mongolia Death Valley has come to an end, but the story of this "strongest hybrid SUV on the surface" has just begun. In the future, the Xingtu brand will continue to uphold the brand spirit of "Exploration, Dare to Transcend", continue to expand the product matrix, bring more high-quality and high-standard products to consumers, and provide a new vane for future travel.