With the soaring price of gold, the topic of "blood awakening" of young people buying gold has recently become popular on social media - young people who disliked gold cheesiness a few years ago have ridiculed themselves as "young people don't know the fragrance of gold", and the behavior of buying gold has also been upgraded to buy gold financial products.
"I really think it's too late for me to get into gold, but when I first came out to work a few years ago, I knew that I could buy savings money, and I wouldn't say that I didn't save any money before I got married. If I go back a few years, I would definitely have to buy a fixed investment of savings funds like now, which is more convenient and more profitable than physical gold."
The post-00s "Miss___ Cao", whose hometown is in Hengyang, Hunan, is 24 years old this year, a former Foxconn general worker, and has just finished getting married and resting. Recently, when she saw that the gold price of jewelry in the gold store was approaching a historical high price of 720 yuan a gram, she was glad that she bought the accumulation fund in Jingdong Finance at the beginning of 22 years, and now the overall profit is more than 8,000 yuan, but she regrets that she still entered the market late.
It's approaching 720 yuan a gram! Do you dare to buy physical jewelry gold?
After the gold price of jewelry broke through the 700 yuan mark on April 3, the gold price of some gold jewelry stores continued to rise sharply during the small holiday of the Qingming Festival, reaching a maximum of 719 yuan / gram.
"When the price of gold was more than 500, I was reluctant to buy it, but now I can't afford it at a price a day," said a consumer who is considering buying gold jewelry. "Business is definitely not as good as before", a shopping guide of Chow Sang Sang said that the current customers who buy jewelry are basically based on just needs such as marriage.
On March 15, the official website of the Ministry of Civil Affairs released the "Civil Affairs Statistics for the Fourth Quarter of 2023". According to the data, the number of marriage registrations nationwide in 2023 will be 7.68 million couples. In contrast, the number of marriage registrations nationwide will stop falling and rebound in 2023, increasing by 845,000 couples, an increase of 12.36% over the previous year. In 2023, the number of marriages in mainland China will rebound for the first time in nearly a decade, and the growth of the number of marriages may promote the growth of rigid consumption of gold jewelry to a certain extent.
However, more and more consumers are becoming obsessed with physical gold. "The physical gold plus the processing fee is too expensive, it is not as cost-effective as the accumulation of gold, and the difference in price is about 150 yuan per gram. In addition, it is not safe, for example, if we work part-time and rent a house outside, the landlord must have the key, and the depository of physical money will be more troublesome. Miss___ Cao has a clear view of gold investment, "It is much more convenient to buy on the JD Finance App than to invest in physical gold, the threshold is low, the time is also convenient, and there will be no security problems in the custody of physical gold." "The bride price after the Spring Festival marriage is more than 100,000 yuan, I have saved all my brains to buy accumulation funds, just to catch up with this wave of market, and now I have made an overall profit of more than 8,000 yuan, which is much higher than the interest rate in the bank!"
Another reason why Miss___ Cao is willing to buy the savings fund is that it can be exchanged for physical gold under the condition of guarantee. "To be honest, when I started investing in my savings fund, I realized that it was more attractive to exchange it for physical money from the bank after I had saved more. If the money goes up, if I lose a little, I will change it to physical gold. ”
Aunt: In the future, you have to find the right platform to buy gold
Chinese aunts are indispensable in the gold buying market, but recently there have been frequent incidents of gold shops running away, which has brought confusion to many aunts. Ms. Zhang, a retiree from Chaoyang, Beijing, has been in the habit of buying gold jewelry in gold stores in the early years, but now she is a little entangled and does not know whether she can continue to buy gold. "On the one hand, the price of gold has risen one after another, and on the other hand, there are gold shops running away, can you still buy gold now? Where is it more reliable to buy?"
At present, in terms of gold purchase and investment channels, there are mainly offline gold stores, banks, Internet wealth management platforms, exchanges and other different channels. In terms of product selection, there are also various investment methods, including physical gold (such as gold bars), financial products (such as gold ETF funds, gold ETF feeder funds, accumulation funds), etc.
Industry experts believe that the advantage of offline gold stores is that they can directly see and touch the physical gold, which is more trusting for traditional investors, but after buying physical gold, they need to be responsible for storage and safekeeping, and there is a risk of theft or damage. In addition, the buying and selling of physical gold may not be as flexible as financial products and may be restricted in realisation. As a formal financial institution, the bank has a higher security point for buying gold, but the bank's trading hours are usually limited by working days and working hours, which is not as flexible as the Internet platform. In contrast, buying gold through the Internet wealth management platform has a richer choice of products, and it can also be traded relatively flexibly, which is simple and fast to operate. However, there is a slight disadvantage in that there is no sense of reality.
According to industry experts, investors should prefer formal financial institutions such as banks and securities companies or online wealth management platforms with good reputation when investing in gold. These institutions are usually subject to strict regulation and are able to better protect the safety of investors' funds. When he saw that the gold store ran away and became a hot search topic, Miss___ Cao felt that it was a correct choice to buy gold on the Internet platform. "But I still didn't dare to tell my parents that I bought more than 100,000 yuan of the bride price in gold, for fear that they would worry that I would be deceived. Miss___ Cao smiled and said that her parents' investment philosophy in her hometown town would not be understood for a while.
What are the differences between buying gold on online wealth management platforms?
The reporter observed in the gold channels of financial management platforms such as Ant Fortune, Jingdong Finance, and Tencent Wealth Management that these platforms have different gold products, but they have slightly different directions. Taking Tencent Wealth Management Connect as an example, it focuses on accumulation funds in cooperation with ICBC and gold-backed ETFs in the Gold Zone. Ant Fortune's gold channel is mainly selling gold ETF feeder funds, and currently only Bosera gold ETF feeder C products are on sale, but Ant Fortune is not involved in the current hot accumulation fund business. In contrast, JD Finance is a one-stop shop covering all mainstream products of gold investment, investors can search for "gold" in the JD Finance App and go directly to the "JD Gold" channel with one click, and freely choose corresponding gold investment tools such as physical gold, accumulation funds, funds, and gold recycling according to different investment strategies and goals.
"It is relatively flexible to purchase the accumulated funds in cooperation with banks on the JD Finance App. For example, we can trade 24 hours a day during gold trading hours, support T+0 trading, and enjoy daily interest earning and exchange for spot gold. Many young users are very fond of investing in gold in this way without leaving their homes. The relevant person in charge of Jingdong Finance introduced. With the continued popularity of gold this year, the average daily trading volume of JD Finance's accumulated funds has increased by more than 95% year-on-year since March.
As for the next step for gold, many analysts believe that gold prices will not stop there, there is still room for growth, and its assets will grow at a compound rate and bring returns. Wang Xiang, fund manager of Bosera Fund Index and Quantitative Investment Department, believes that RMB-denominated gold has performed steadily in the past two decades, with an annualized return of 8.18%, outperforming the performance of some mainstream broad-based companies, including CSI 300 and CSI 500. In addition, the volatility stability of gold is very high, with an annualized volatility of about 14%, which is much lower than the annualized volatility of 21% in the equity market. Therefore, he advises investors to allocate gold appropriately according to their own risk appetite, with the best proportion between 7% and 12%, to achieve the best balance of risk and return.
But Warren Buffett is shy away from gold, writing in 2011: "It is true that gold has certain industrial and decorative uses, but the demand for these uses is limited and it is not possible to absorb new production." At the same time, if you hold one ounce of gold for a long time, you will end up with only one ounce of gold. ”