Ed Hardy announces his participation in the International Fur Zero Seller program
Shanghai/London, April 7, 2024 – Ed Hardy, a luxury brand, has announced that it has joined the Fur Free Retailer (FFR) program launched by the China Biodiversity Conservation and Green Development Foundation (Action Asia) and is committed to officially entering the fur-free era. Action Asia is a member of the United Nations NGO Major Group and has been granted special consultative status with the United Nations Economic and Social Council.
After the last release of fur-containing clothing for the Fall/Winter 2024 collection, Ed Hardy will use the Spring/Summer 2025 collection as a starting point to completely stop using animal fur. Ed Hardy has opened 89 brick-and-mortar stores in 44 cities in China, including Beijing, Shanghai and Hangzhou, as well as operating online stores on multiple platforms, including Tmall, WeChat Mini Program, JD.com and Xiaohongshu.
Zhou Cheng, Director of Ed Hardy, said: "Since its establishment 20 years ago, Ed Hardy attaches great importance to the concept of environmental protection and sustainable development, and is committed to the sustainable development of the company and actively assumes social responsibility. The International Fur Zero Alliance's advocacy of 'providing more life-friendly consumer choices to promote sustainable fashion and the protection of the environment and animals' is very much in line with Ed Hardy's pursuit of environmental protection. We hope to raise the awareness of sustainability among companies and consumers, and to lead the way in a fur-free, sustainable fashion future!"
Ed Hardy品牌20周年视觉图
"We are delighted to welcome Ed Hardy to the Fur Free Initiative as part of the FFR programme for international fur-free sellers. I am confident that the brand's statement will convey the message of sustainability and fur-free to millions of young people in mainland China and Asia." ”
Action Asia is committed to the world's leading Fur Free Retailer (FFR) programme under the Life Care Consumer Education programme. The program aims to encourage fashion brands and designers not to use and sell animal fur, and aims to connect fur-free businesses with consumers looking for green products. Action Asia has recruited 93 brands in China to join the FFR program, and to date, 1,500 brands and designers from around the world have joined.
Action Asia is committed to promoting the FFR programme for international fur-free sellers
On April 14, 2024, during A/W 2024 Shenzhen Fashion Week, Ed Hardy will officially announce that the brand will no longer produce and sell animal fur at the "2024 Same-Sense New Fashion Forum: Technology for Good" held by Action Asia. As part of the 10th International Sustainable Fashion Zero Event, organized by Action Asia, the forum will feature a number of well-known names in the fashion industry to speak and discuss the ethical issues behind fur farming and production, the impact on the environment and the importance of sustainable fashion.
This year's panelists included Pan Ming, President of Shenzhen Garment Industry Association, Zhao Wanping, Deputy to the National People's Congress, Xiao Qing, Deputy Secretary-General of China Biodiversity Conservation and Green Development Foundation, Liu Guofeng, Dean of Academic Strategy at LCF, London College of Fashion, and Liu Xiaoya, Director of Action Asia.
2024 New Fashion Forum: Technology for Good