Dare to break through and create to win
Co-founder of Tianjin Yidian Yichuang Technology Co., Ltd
Huo Yingying
In recent years, cultural and creative industries that combine cultural aesthetics with economic benefits have flourished in various places, not only bringing more excellent traditional Chinese cultural heritage to life, but also contributing to the fulcrum of cultural innovation for high-quality development. In the face of opportunities and challenges, Huo Yingying not only has the courage to dare to break through, but also has the wisdom to be good at "creating"! In 2013, she aimed at the outlet of the creative industry and resigned to start a business. In the past ten years, the sales scale of Yidian Yichuang has increased dramatically from 50 yuan to billions of yuan. Huo Yingying has been brave and wise on the road of innovation and entrepreneurship, and has drawn a new picture of women's development in the new era, becoming the leader of cultural and creative enterprises in Tianjin, and she has also won the title of National 38 Red Flag Bearer, and has been elected as a representative of the Chinese Women's National Congress for two consecutive terms.
Under the leadership of Huo Yingying, Yidian Yichuang adheres to the direction of digital empowerment, focuses on the "1+1+N" strategic development model, and creates an interconnected ecology of the digital creative industry. 1 self-operated online platform, linking 300,000 professional creative talents and 50,000 creative suppliers, serving more than 500,000 customers in total, forming an ecological gathering gravitational field. 1 digital economy industrial cluster, N subdivision solutions, with Tianjin as the source of development, Yidian Yichuang Cultural and Creative + Digital Economy Industrial Park has taken root in 12 cities across the country, empowering the regional real economy with digital cultural creativity, realizing the same frequency resonance of the "cultural city", and comprehensively empowering the transformation of urban industries.
In the industrial field, Yidian Yichuang and Zongshen Industrial Group have worked together to build a leading industrial Internet platform in China - Humi Technology, which has been selected as a national double-cross platform by the Ministry of Industry and Information Technology for 4 consecutive years, and has been selected as a national specialized and new "little giant" enterprise. At present, the number of platform logo registrations has exceeded 7 billion, 12 vertical industry platforms and 9 characteristic regional platforms have been established, providing digital solutions to nearly 50,000 manufacturing enterprises, and the platform transaction amount has exceeded 30 billion.
In terms of agriculture, it joined hands with Nanfang Press Media Group to establish Nanfang Township Investment, jointly created integrated marketing services for the whole industry chain in agricultural subdivisions, created rural revitalization solutions, and helped more than 80 districts and counties to create regional public brands in agriculture and rural agriculture, culture and tourism integration projects. In the cultural and creative sector, we have created urban IP cultural and creative solutions, assisted more than 20 cities in shaping urban IP images, developing cultural and creative products, holding hot activities, developing new quality productivity, disseminating urban culture and conveying urban voices.
After years of entrepreneurship, Huo Yingying knows that "culture" is the soul of the cultural and creative industry, and the cultural context lies in inheritance and culture. As a leader in the cultural and creative industry, she adheres to the concept of cultural people, benefiting the people with culture, running the city with culture, and promoting the industry with culture in the business operation, and does not slack off in promoting the development of cultural inheritance. After ten years of dedication and exploration, Yidian Yichuang has successively won 127 honorary qualifications such as national high-tech enterprises, leading enterprises in China's cultural and creative industry, IAI International Design Award, IDG International Space Design Award, 242 local honorary qualifications, 119 industry-level honorary qualifications, and more than 300 intellectual property rights. Today, Yidian Yichuang has joined the Tianjin Science and Technology Bureau to focus on supporting the listing preparation library.
Huo Yingying's development achievements in the field of culture and creativity have set a good example for the majority of female entrepreneurs. She told future generations that in the new era and new journey, opportunities and challenges will always exist, and as long as you dare to "create", you will definitely win a wonderful life.
Source: Propaganda Department of Tianjin Women's Federation
Editor: Mu Nan Proofreading: Late Winter