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Addicted to exposure
Once, Ni Ni, a naturally beautiful Nanjing girl, became a sensation by starring in her film debut "The Thirteen Hairpins of Jinling" directed by Zhang Yimou, leaving a deep image of "Yumo" in the hearts of the audience.
Although she is a complete layman in the entertainment industry, with her outstanding temperament and outstanding learning ability, after three years of high-intensity training under the personal guidance of Zhang Yimou, she finally performed the role of "Yumo" on the screen with an excellent performance.
"Yumo" is peerless, but she doesn't feel a trace of kitsch, but is calm and detached, Ni Ni vividly interprets the unique temperament and charm of this character. With this role, she has won numerous domestic and foreign heavyweight film festival awards in one fell swoop, and her career has ushered in a great opportunity to take off.
No one expected that at this juncture, she was originally innocent and kind, and she began to indulge in creating scandals and chasing exposure marketing, perhaps because she was greedy for the sweetness of fame and fortune.
At first, Ni Ni didn't have much ambition for the scandal, just an unintentional act of casualness. But when she tasted the sense of accomplishment brought by exposure in her interaction with Li Yuchun, she began to have a different kind of calculation in her heart.
Seeing that the heat and attention can bring more opportunities for her, she is naturally addicted to it, and she can no longer get rid of the obsession with marketing her public image.
Hype relationship
The turning point of everything starts with the interaction between Ni Ni and Li Yuchun in a variety show. At that time, the two were originally strangers, and their understanding of each other was limited to simple information on TV screens or paper documents.
In order to meet the needs of the program, they had to interact frequently.
At first, Ni Ni was just getting along with Li Yuchun with a simple and curious attitude. She is a sunny, frank, bold and generous girl, and when facing Li Yuchun, an artist with a somewhat neutral style, she unreservedly showed her gentle and graceful side.
For example, when riding a roller coaster, she will reveal her fears without any scruples, and take the initiative to seek Li Yuchun's protection and snuggle.
And Li Yuchun did not reject this, but gave Ni Ni enough care and care in an amiable way. In the many links of the show, the interaction between the two revealed tacit understanding and warmth, which moved the audience and yearned for their "sisterhood".
When Ni Ni was accidentally injured during the recording, Li Yuchun stood alone, asking the staff for help and personally taking care of Ni Ni's injury, this kind of trust and protection of the emotional righteousness is worth remembering.
The keen audience even discovered that in life, the two are indeed inseparable and get along day and night.
Whether it is Li Yuchun's concert or the various endorsement activities she participates in, Ni Ni's figure is always with her, and the two are even selected by a luxury brand to become the leading actress at the same time.
These details all confirm that the intimacy they give to outsiders is real and not pretentious.
With this scandal marketing test with Li Yuchun, Ni Ni realized the hidden business opportunities. She began to deliberately use this exposure to increase her popularity, and lost no time in turning her attention to other popular actresses, such as Liu Shishi, Yang Ying, Liu Yifei, etc.
Whether it is frequent physical contact and interaction in public, or showing affection in intimate gestures such as kissing and hugging, Ni Ni is intentionally or unintentionally exaggerating the seemingly "charming" atmosphere between the two.
At that time, Ni Ni had focused eyes, friendly expression, and natural attitude, which made it hard to believe that she was just marketing her public image. She has gradually become addicted to this kind of "creating scandals".
Marketing tricks
Just when the audience was curious about Ni Ni's "enigmatic" private life, she was exposed to a scandal of "deep on-screen love" with fellow actor Gao Ye.
The two did meet while filming the same TV series, in which they are inseparable best friends, talking about everything, and they are extraordinarily intimate.
This kind of feeling of being the same in and out of the play makes many viewers believe that they also have a leg in private. During the filming, as long as there is free time, Gao Ye and Ni Ni are always inseparable, talking and laughing together.
Unconsciously, these two people gradually became branded as "underground lovers" in the eyes of the outside world.
This relationship, which is considered to be a "love affair", quickly cooled down after the crew was finally completed. The interaction between the two has decreased significantly, and the relationship has begun to show signs of estrangement.
Only then did people suddenly realize that this so-called "relationship" was just a marketing trick by the crew to hype up the show.
Gao Ye was not a first-line star at that time, and his popularity was not too high, and Ni Ni, as a top actor, naturally wanted to use this scandal to increase exposure. Therefore, the intimate interaction between the two during the filming is likely to be just a deliberate "false feeling" performance.
However, all of this soon became popular after Gao Ye became popular with the role of "sister-in-law" in "Hurricane". When Gao Ye won unanimous praise from the audience with his excellent acting skills, and his popularity and popularity continued to rise, the so-called "love scandal" between Ni Ni and her naturally came to an end.
Popular hitchhikers
When she saw that Gao Ye, who was also a mainland actor, became an instant hit because of his starring role in the hit drama "Hurricane", and all kinds of resources poured in, Ni Ni, who was "intimate" with her, seemed to be unable to suppress her inner restlessness.
Yes, although the so-called "on-screen love" between the two of them has long been self-defeating, but now Gao Ye is a well-deserved popular actor. As long as she can cling to this "fragrant car and prosperous horse" again, Ni Ni will definitely be able to regain her previous attention and reverse her declining career.
So, at the red carpet ceremony of a fashion event, Ni Ni deliberately stepped forward to hug Gao Ye and warmly congratulated her on her award. With focused eyes and a smile on her face, she stared at Gao Ye tightly, just like the look she had when she was with the crew.
In front of the camera, Ni Ni and Gao Ye talked and laughed, creating a very harmonious and harmonious social atmosphere. The two either hugged briefly or whispered in their ears, all revealing an irreplaceable sense of intimacy like "bosom friends".
This well-choreographed scene also made many people speculate whether Ni Ni was looking for a new marketing strategy, wanting to use Gao Ye's popularity to bring more exposure opportunities for herself.
For Ni Ni, who is experienced in marketing, it is the best policy to take advantage of Gao Ye's popularity to catch a ride quickly. So in the next public event, she will try her best to be with Gao Ye, hugging and kissing passionately from time to time, so as to render the illusion of intimacy between the two and bring attention to herself.
Ichichi Senjo
It's a pity that Ni Ni's "carefully arranged" marketing behavior finally annoyed the public. People began to spread negative rumors about her past black history and plastic surgery on the Internet, completely exposing her to the cusp of public opinion.
For a time, all kinds of negative news and scandals flew all over the sky. Some people dug up some old photos and videos of her indecent behavior during her time at school, and some people made a fuss about the fact that she had undergone plastic surgery to change her appearance.
These old stories of the past were infinitely amplified and rendered by fanatical "black fans", and quickly hyped up on the Internet.
The image of Ni Ni, who was once considered to be "gentle and virtuous, wise and magnificent", is gone, and is replaced by a cynical, erosive and depraved image of a "girl who does not fight".
Many netizens directly accused her of playing with the feelings of the public and fans, pretending to be intimate in order to win eyeballs, and the whole thing is really against professional ethics.
For a while, Ni Ni's praise on the Internet faded like a tide, leaving only negative condemnation and abuse. Her positive image in the hearts of the public plummeted, and the impression of pure and lovely "jade ink" disappeared.
In a short period of time, it is difficult for Ni Ni to regain the trust and favor of the public. To reverse this passive situation, she must reflect on her past actions from the depths of her heart, rather than resting on her laurels and making mistakes again and again.
Only by proving it with practical actions can she finally win the audience's forgiveness.
Reinvent your image
Nowadays, whenever people mention the name Ni Ni, the first thing that still comes to mind is the classic image "Yumo" she created in "The Thirteen Hairpins of Jinling".
The fresh, chivalrous and heroic "Yumo" has long become the highest highlight of her acting career, and it is also a valuable asset that she is remembered by the public.
It's a pity that after this vigorous negative turmoil, the image of "Yumo", who was once innocent and lovely, and behaved elegantly, has disappeared in the hearts of the audience.
Instead, it is an image of a "girl who does not fight for money" in order to win eyeballs, playing with the feelings of the media and fans.
If she wants to regain her strength and climb to the peak of her career again, Ni Ni must let go of her impetuous mentality in the past and completely abandon the marketing tricks of taking the opportunity to create scandals and gain exposure.
She needs to change her mind, devote herself to the in-depth study of the role and the improvement of the play, study hard, precipitate herself, and speak with high-quality works and superb acting skills.
Only in this way can she truly win the public's appreciation and applause, and restore her previous reputation as a "powerful faction" that was sought after by the audience. Otherwise, no matter how many marketing methods and tricks to create scandals are in vain, in exchange for people's complete disgust and abandonment of her.
After all, as an actor, only standing in the center of the stage and devoting yourself to the role is the most shining and moving moment. Marketing gimmicks and media hype alone can never replace strength.
If Ni Ni continues to rest on her laurels and go her own way, she will definitely fall into the embarrassing situation of being forgotten by the audience.
She should reflect in time, take warning, give up those empty gimmicks and scandal lace, focus on creating more excellent and outstanding characters, speak with her own works, and conquer the audience with her acting skills.