Believe it or not, ride-hailing is now going back to the "black car" era of the past.
In the case of ridiculously low freight rates, the willingness of online car-hailing drivers to comply is becoming lower and lower, especially those online car-hailing drivers who are ready to buy a car to join, the low freight rate cannot cover the cost of this part of the online car-hailing drivers who buy a car to join after compliance, and the operating costs of a compliant vehicle under the current tariff system are as follows:
Vehicle insurance premium: 10,000 yuan/year
Operating vehicles: 600,000 km/8 years mandatory scrapping
Parking fee: calculated according to Beijing, Shanghai, Guangzhou and Shenzhen, about 600 yuan/month
Charging fee: about 900 yuan/month
Tire replacement: about 100,000 km 4
Battery: The limit is 250,000 kilometers, and the replacement will not be less than 30,000 even if the car parts are disassembled
Empty driving rate: about 35%, that is, 600,000 kilometers of actual running is 60 * 0.65 = 39.
In other words, the cost of a compliant operation car is as high as 1.2 yuan/km! However, the current freight rate level of the online car-hailing industry is infinitely close to 1 yuan/km, and even the freight rate level of some fixed price products is as low as 0.8 yuan/km.
The high cost of compliance is only aimed at those drivers who buy a car to join, and for those online car-hailing drivers who rent a car, low freight rates are also forcing these online car-hailing drivers to start running black cars offline.
I went back to my hometown during the Qingming Festival this year, and I met a scalper at the high-speed rail station, and I was going to use the online car-hailing platform to place an order to call a car, but the scalper said that if you use the online car-hailing platform to place an order and call a car, the driver will let you go offline, and now the freight rate is so low that no driver will be willing to take the order.
I don't know if you have noticed that now there are more drivers who run hitchhiking, and many online car-hailing drivers have also registered for the hitchhiking platform to take orders after leasing a compliant online car-hailing car, and the core reason why these drivers choose to run a hitchhike is that compared with online car-hailing, the price of hitchhiking is higher, and they can also negotiate high-speed fees with passengers, and the income of hitchhiking is far higher than that of running online car-hailing.
But these professional hitchhiker drivers also encounter a problem, that is, compliance issues, hitchhiking platforms can only receive 2-4 orders a day, and these professional hitchhiking drivers have registered almost all the online car-hailing platforms on the market, and the number of orders received in a day far exceeds this number.
In addition, there are some online car-hailing drivers who have begun to take the offline payment model, and after receiving some long orders and large orders from the platform, they negotiate with passengers to choose offline payment to bypass the platform's high commission.
For online car-hailing platforms and competent authorities, low freight rates are also posing new challenges to compliance, and the pressure on compliance is also increasing.
In the new competitive environment, low freight rates seem to be forcing the ride-hailing industry to return to the era of "black cars".