I have to say that Venucia VX6 is still somewhat regrettable. When the Venucia VX6 was first launched, I thought it would be a model that would be able to turn around the current sluggish sales of Venucia. It's just that, unfortunately, this expectation has obviously been disappointed from the current point of view.
Venucia VX6
As we all know, in November 2023, the Venucia VX6 will be officially launched in the domestic auto market. According to the industry's comprehensive sales data, its monthly retail sales in the domestic auto market were 534 units.
It should be said that this sales figure is really not outstanding. However, considering that November is not the first full month of its listing, this sales figure is not very indicative.
In December 2023, the monthly retail sales of the Venucia VX6 soared to 1,112 units. Compared to the previous month, it has achieved a significant increase. It's exhilarating.
Venucia VX6
If the monthly retail sales of Venucia VX6 can continue to rise, then its market performance in the domestic auto market is still worth looking forward to. It's just a pity that in January and February 2024, its sales will decline one after another.
According to the industry's comprehensive sales data, in January 2024, the monthly retail sales of the Venucia VX6 will be 545 units. Compared with the previous month, its sales fell by 50.98%.
Obviously, in January 2024, the sales of Venucia VX6 will drop by more than half. In addition, sales have also fallen to the same size as in the first month of listing.
Venucia VX6
In February 2024, the monthly retail sales of the Venucia VX6 were 386 units. Compared with the previous month, the monthly retail sales of Venucia VX6 fell by 29.1%, almost a three-tenth decline.
Obviously, as of February 2024, the monthly retail sales of Venucia VX6 have shown a significant downward trend for two consecutive months.
Moreover, its sales volume is already less than 400 units. For a new model that has just been launched, this sales data performance is obviously not very optimistic.
So, does this mean that the Venucia VX6 has suffered a major setback in the domestic auto market?
Venucia VX6
In my opinion, judging from the current market performance, the performance of Venucia VX6 is indeed worth worrying. After all, for a brand new model, the sales performance of the first few months is crucial.
Generally speaking, if the market cannot be opened within the first six months of listing, then it is likely to be marginalized by the market. In particular, for Venucia, in terms of sales scale, it is difficult to rank among the first-tier auto brands in the domestic auto market.
In this case, how well the Venucia VX6 performs is even more worthy of attention. However, if I assert that this model is cold, I think it is somewhat early.
Venucia VX6
On the one hand, from January to February 2024, the domestic auto market will decline as a whole. This is mainly due to the impact of the off-season of the traditional domestic auto market, and at the same time, the Spring Festival holiday has also had an impact on its sales.
On the other hand, after entering 2024, the overall competition in the domestic auto market will become more intense. From January to February, many domestic car companies or brands have launched preferential measures for car purchases.
Especially in the new energy vehicle market, strong car brands such as BYD have made great adjustments in terms of price. This obviously makes the competition in the domestic new energy vehicle market more intense.
Venucia VX6
In this case, the pressure on domestic non-first-tier auto brands can be imagined. As a newly launched model, Venucia VX6 will inevitably suffer an impact on sales in the face of such a severe competitive situation.
Therefore, from this perspective, it is understandable that the sales of Venucia VX6 will continue to decline from January to February 2024.
In any case, from January to February 2024, the sales of Venucia VX6 will continue to decline, which makes people feel disappointed, regretful and regretful.
Venucia VX6
Here, Cheyu World hopes that with the improvement of awareness, Venucia VX6 can gain more consumer recognition in the domestic auto market, so as to achieve a counterattack in sales.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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This article is the original article of the Cheyu World Operation Department, the total number 10987, some of the pictures are from the Internet, and the data and related materials marked with the source are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.