As spring grows stronger, major food and beverage brands have launched new activities one after another, launching exciting new products, such as spring herbal tea, seasonal coffee, and cherry blossom limited flavored sparkling water...... All kinds of "spring limited" have been opened one after another, going straight to the next level, trying to seize this good opportunity to taste new foods and experience new flavors, so as to make spring more "easy to sell".
- Heytea co-branded with brand ambassador Xu Guanghan and launched a series of "Chunguang" products
- Throbbing Burning Fairy Grass has launched a new moonlit night blue and white series, including three products: Biluo Chunxiao, Yunshan Biluo, and Starry Sky Biluo
- Shanghai Auntie joins hands with Bosie to upgrade a new avocado almond yogurt shake
Source: Heytea official, Xiaohongshu platform
This time, SIAL specially invited dozens of well-known new tea, yogurt and other brands such as Shanghai Auntie, Mo Yogurt, Lele Tea, DQ/Papa John's, Bawang Tea Ji, Ai Fried Yogurt, Guigui Tea, Chunfeng and other brands to participate, and invited the well-known lecturer Shanghai Hongdao Strategic Positioning Consulting Teacher He Jinyi to discuss the new potential energy of brand new product marketing growth.
Details of this issue
Time: 13:00-17:00, April 19, 2024
Location: Shanghai (the staff will notify the specific location after successful registration)
Number of participants: 20 people only
Registration fee: free for a limited time (original price 299 yuan)
Registration conditions: limited to the founder/person in charge of the brand in the new tea related industry
How to register: Log in to the official website to register
SIAL Meetime is our new theme series of salon activities for the food industry, each issue of which brings together practitioners in the food, beverage and catering industries to participate in different forms of theme activities, gain industry knowledge in a relaxed and pleasant atmosphere, make new partners, and explore more potential business opportunities.
接下来SIAL Meetime
Salon events with different themes will be held on a regular basis
Interested partners can scan the QR code in advance to reserve a place
SIAL International Food & Beverage Exhibition
SIAL 2024 (Shanghai) will be held from May 28 to 30, 2024 at the Shanghai New International Expo Center.
The 2024 SIAL Exhibition (Shenzhen) will be held at the Shenzhen Convention and Exhibition Center (Futian) from September 2 to 4, 2024.
Tickets for the 2024 Shanghai and Shenzhen exhibitions are available for free, and you can log on to the official website, official account and mini program to register and apply, and enjoy one-stop efficient procurement.