Zhangjiachuan County Financial Media Center News (Reporter Li Xin) "Zhangjiachuan County Characteristic Food Culture Series Activities" was held in Yide Plaza from April 6th to May 18th. The event gathered the high-quality intangible cultural heritage products of the Majiayuan Cheyu Museum, attracting a large number of tourists to visit and buy, showing that Zhangjiachuan's cultural creativity is not inferior to the "hot and hot" food.
Wang Li, a staff member of the Majiayuan Cheyu Museum, said: "Hello everyone, where I am now, is Zhangjiachuan County Food Street, and the exhibition area next to me displays some of our cultural and creative products of the Zhangjiachuan County Museum, mainly our cultural and creative carriages, copper incense burners, some tea sets and backpacks decorated with wheel patterns, and the most popular sales are our cultural and creative nail clippers, which are all using our "100 archaeological discoveries in a hundred years" Some of the cultural elements of the carriage cultural relics in the Majiayuan ruins are a kind of propaganda for the culture of our Zhangjiachuan County, if you want to know more about the cultural relics and the cultural connotation of the carriage, please walk into our Majiayuan Cheyu Museum. ”
Tourist Xi Yinmei said: "Pin Tianshui Malatang, Zhangjiachuan on the Silk Road, come to Zhangjiachuan Food Festival today, all kinds of delicacies are dazzling, the cultural and artistic performances are wonderful, the cultural and creative products are exquisite and unique, and the cultural and creative elements of Zhangjiachuan are integrated, and these cultural and creative products are very collectible." ”
The cultural and creative works on display are mainly based on the theme of the cultural relics unearthed at the Majiayuan site, starting from the three levels of cultural development, cultural communication and cultural consumption, not only excavating the rich cultural resources of the museum, but also meeting the growing cultural needs of the masses, truly spreading the excellent traditional Chinese culture to the lives of the people, giving full play to the publicity and education function of the museum, allowing more people to enter the museum, and truly "activating" the collection resources. Productization, continuously optimize the development of the cultural tourism industry, accelerate the in-depth integration of culture and tourism, further enhance the cultural connotation of the county's tourism industry, meet the diversified needs of the tourism market, accelerate the construction of a "4+2" industrial system, and boost the county's high-quality economic and social development.