Laughing to death, this year's fashion circle is quite fun.
Sisters who often watch sheep should know that the fashion circle has a new Hunter· Schafer, the new muse, and at the same time, Wang Xiaofei, a fashion bandit!
On the one hand, Hunter, who is so beautiful on the international stage, kills the whole network
On the other hand, Wang Xiaofei, who wore YSL and made trouble at the police station, was thrown on both sides of the strait, causing the same T-shirt to be returned by countless people, and some stores even sold it at a 4.8% discount
It's really hard to judge two things together...
Although fashion sounds high-end, it does divide people, and it is not enough money to support the scene
Today, let's talk about a few famous scenes in the fashion circle, and see what kind of big guys the reverse little Fei buddies are
It turns out that these big names have also been turned around?
That's right, in the luxury brand circle, in fact, there are many brands that have been on the verge of bankruptcy, and many luxury brands have been saved by one person: Madonna.
McDonald is still the global queen of pop music.
In the era when pop music was not popular, she became the female singer with the highest single film sales in the 80s, and "Like a Virgin" once set a record of selling 80,000 copies a day.
It is no exaggeration to say that before the turn of the millennium, Madonna's music could be heard in almost every corner of the globe.
But whether Sister Red is red or not, there is also controversy, because in that more conservative era than now, her dressing style is a little too bold -
So in the 90s, Madonna also tried to turn the tide.
In 1995, she wore a sapphire blue silk shirt and a black underwear to the MTV awards.
She unbuttoned her shirt slightly, so that the bodice inside was looming, and her head was a high ponytail, making the whole person look restrained and sexy.
As soon as the pop queen was eye-catching, the whole audience went to grab the hot spot, and some media casually asked what Sister was wearing today, but Madonna shouted three times at the camera-
"Gucci!Gucci!Gucci!"
Since then, Gucci has become an overnight hit.
And on the eve of Madonna's attendance at the awards ceremony, Gucci was facing a liquidation.
At that time, Gucci was seriously infighting, and the head of the company only cared about his own enjoyment and had little understanding of the company's brand, resulting in the company not being able to pay salaries.
In order to make money, Gucci even opened up the brand authorization, and there is no "arrogance" of a big luxury brand at all.
But in '95, Madonna put Gucci out of the fire with just a sapphire blue dress.
There were long queues at the entrance of every Gucci boutique, and even if you did, you might not ♀️ get anything
Trivia: The designer of this dress was Tom Brown, who was unknown at the time. Ford。
To add to that, Madonna not only saved Gucci, but also made Tom W. Ford, who was also the first celebrity to wear Dolce & Gabbana, helped bring the brand to life.
It was only since Madonna that fashion brands began to consciously collaborate with singers, and after her came Lady Gaga.
And the high ponytail style of wheat milk at that time is also the customized hairstyle of major girl groups now
Gucci都差点没了，香奈儿也没好到哪去。
How to reverse the downturn in sales of century-old Chanel?
一个人:Ines de la Fressange。
For a long time, everyone thinks of Galeries Lafayette when they mention Chanel, but if it were not for the "Xiangfei" Ines, Galeries Lafayette would not have such a high fashion status.
At a time when Gucci's infighting was raging, Chanel was also in big trouble.
In 1971, the founder Coco Chanel died, and for more than a decade, no new Chanel products were released!
Suffering from no innovation, Chanel's reputation plummeted, and its daily revenue was only supported by perfumes, cosmetics and some old hats.
At that time, the industry described Chanel as a sleeping beauty, or a sleeping death.
In 1983, Chanel, which was about to go out of business, welcomed the famous Galeries Lafayette, and with Lafayette came the first exclusive model of the brand he signed, Ines.
Galeries Lafayette came and made changes in the design (dig a hole, someone wants to see it!), and more importantly, Ines.
Why is Ines the god of Chanel?
While this off-the-beaten-path style is not contrary to Chanel's elegant heritage, it also breathes new life into the old Chanel.
The liveliness of Ines makes the image of this traditional brand more real all at once.
In addition, she is 180 tall and weighs 100 pounds, and she is simply chasing and feeding in the modeling circle, and her identity as a descendant of the nobility also makes her more suitable for the brand.
Since signing Ines, Chanel's show has become a huge focus in the fashion world.
At this point, Ines became a god, and her and Galeries Lafayette's designs were mutually fulfilled, thus starting the golden decade of Chanel.
At that time, the industry said: Ines is Chanel, and Chanel is Ines.
After Coco Chanel, she is another face of Chanel.
After the fashion is over, let's talk about the bag.
Everyone only knows the British actress Jane · Birkin fed Hermès as the inspiration for the platinum bag, making Hermès the god of the ten thousand bags, right?
But in addition to the famous platinum bag, there is another woman who has helped Hermès become popular in the fashion circle: Babe Paley.
She is a super-socialite and fashion icon in the United States, a woman who is delicate from her hair to her heels, and in that era, even Monroe confessed to her inferiority.
She loved to layer jewelry, she loved to wear dresses, and she was the first woman to tie a silk scarf on Hermès!
After being photographed by a reporter by chance, it immediately caused the public to imitate, and since then the Hermes silk scarf has become a fashion style, and it is still imitated until now.
The picture of the bag is too old to be found
And my sister not only brought this kind of bag matching to the fire, but also indirectly made the sales of Hermes silk scarves soar and became a fashion item.
Princess Grace Kelly of Morocco even used a Hermès silk scarf to immobilize her broken arm
In a word: Hermès is the two most famous items in the eyes of the public, bags and silk scarves, they are both related to Paley!
Having said so much about European and American foreigners, let's talk about our East Asian stars-
全智贤,Burberry的神
Do you remember the trench coat that my sister wore to London Fashion Week last year?
A simple Kensington long trench coat with no exaggerated accessories, my sister killed the entire fashion week with her relaxed and aggressive momentum!
And after Jun Ji-hyun's debut, BBR's same windbreaker was directly out of stock worldwide!
Family B has also been the only two moments in the country in recent years: one is the official announcement of Daniel Lee as the new creative director, and the other is the windbreaker show of the whole sister.
What's even more explosive is that not long ago, she left London for the 24-year autumn and winter show of B's family, and the same scarf was out of stock just with the airport photo.
Frankly speaking, if there is no Jun Ji-hyun, the B family has no sense ♀️ of existence in the fashion circle these days
This year, Burberry has recorded its biggest drop in a decade, losing nearly a third of its market value.
This is due to the factors of the international environment, as well as the factors of Burberry's old design, sticking to the British local feeling, and constantly raising the brand threshold.
The outflow of British design talent has made Burberry even more bitter.
In the luxury brand circle, Burberry has obviously not been able to keep up, with poor sales, dirty design, and from time to time the entire outlet model is discounted (no meaning to say that outlet is bad.)
Let's just put it this way, if there is no full sister, the B family really has no sense of existence in the past two years.
His family looking for Jun Ji-hyun to endorse may be the most correct decision in recent years, after all, my sister is the king of East Asia, and she got YSL's lipstick out of stock in France back then...
The reason why fashion is fashion is not only because of the brand concept given by the designer, but also because it can be used as a symbol to become a representative of a certain trend of thought.
But, how?
Can movies become the originator of fashion?
Film culture has always been closely related to the fashion industry.
As a means of media that can be popular around the world, film can also communicate globally.
There are a lot of beautiful classic moments in the movie, such as Keira Knightley's long green dress
For example, Audrey Hepburn's little black dress
Another example is that in the movie, Grace Kelly's styling was basically designed by Diro designers and became its inspiration
However, the real Bull X movie can even shape a trend.
First of all, let's talk about "Bonnie and Clyde" who brought fire berets on his own
This film is adapted from true events, simply put, it is the story of a couple who rob a car and then wander all the way to the end of the world to rob it.
They are running wild on the highway and playing the world, which is a product of the "counterculture" trend in the United States in the 60s of the last century.
This deviant interpretation was a surprise to the audience from the "Hollywood of the rules" at that time, and the heroine's classic knitwear + beret directly became the mainstream style among the public at that time.
After the movie was released, a small town in France specializing in berets became rich overnight, and the sales of berets tripled compared to previous years!
The couple's road driving style in the film has also become a classic in the fashion circle, and many singers represented by Beyoncé have created songs with the title of "Bonnie and Clyde".
Hyuna's "No Tomorrow", from the song title to the MV content, is a tribute to this film.
Countless brands have borrowed from Bonnie and Clyde's in-film styling for their films.
And from then on, as long as you see the scene of a couple of men and women dying in the world... Don't doubt it, the inspiration was this movie
"Crazy Flower of the End" is even better-
A pair of good sisters shoot the rapist to death, and from then on a car escape journey, they are finally cornered, holding hands and falling into a cliff with the car.
This is a very pure feminist work, and the sleeveless T-shirt + jeans of the two in the film also became a popular style at that time.
In order to restore the escape scene, the actor would first wear jeans and roll on the sand before each filming, and later this look was also deeply loved by the fashion circle.
Female stars will cosplay on Halloween
Mildew and KK also used this escape look when shooting magazine covers
The Korean version of "Jia Ren" also used the theme of "desert escape" to pay tribute to the Crazy Flower Sisters
Woody Allen's "Annie Hall" also set a fashion trend for a generation, and it was because of this movie that women's suits became widely popular.
Unlike other films, the main character Annie's clothes are basically from the actor's own wardrobe.
Her classic outfit is a white shirt and vest, which is very neutral.
Diane Keaton is also a big fan of Ralph Lauren, and many of the outfits in the film were bought in the store, which also indirectly led to the brand's popularity.
With this film, Diane Keaton directly brought the "boyfriend style" to fire.
After the film's premiere in April 1977, "all the girls in London and Paris wanted to be like Anne Hall".
Wide-legged pants and brown sunglasses that were popular in the 70s are everywhere, and Diane Keaton's androgynous style in life is fully displayed in the film.
The so-called Boyish Style started with my sister
In addition to this, the twisting dance of "Pulp Fiction" has taken the world by storm
Monica Bellucci, the "ball flower" in "Extraordinary Apartment", has a minimalist style
"Moulin Rouge" made Nicole Kidman's blonde and blue-eyed pure Western aesthetic once again blow up the Internet topic
"Gone with the Wind" made eyebrow and eye makeup popular on a large scale
"Big Fish" makes "confession in the flowers" the top of the confession class
Hepburn turned the red and green dress into a fashion item in "Funny Face".
This moment has given the fashion industry a lot of inspiration.
Due to space limitations, sheep will not be given examples one by one, but whether it is the personal series of the previous part, or the movie series of this part, the essence is actually one-
Fashion is not the designer's self-congratulation, but the embodiment of personal charm and cultural trends.
Madonna represents the American pop culture of the time, and Ines is the beauty representative of French retro.
Babe Paley is a fashion icon of the public during the period of rapid development in the United States, and Jun Ji-hyun is one of the most representative symbols of Korean drama culture.
Why do they succeed with fashion brands?
It's not just because they're beautiful.
Because they themselves have a strong personal charm, and at the same time they have the bonus of the factors of the times.
Why do movies always lead fashion?
In addition to the fact that many directors themselves are aesthetic masters, more important is the core of the movie,
For example, "Bonnie and Clyde" represents the rebel trend, and "Flowers of the End" and "Annie Hall" were both born in the era of the rapid development of the feminist movement in the West.
The popularity of these films is all conveyed to the outside world: fashion is a culture, but also an attitude.
Attitude is the most precious core of fashion.
A classic example: Sonia Rykiel's Spring/Summer 2008 show was even more widely known than the brand.
Because at that show, each model changed her previous cold image and left the country with a smile, like a fairy who descended to earth.
And the theme of that show was simple, "Every girl can be happy to be herself".
There are so many beautiful clothes and so many elegant beauties in this world, but some are just beautiful, and some can be "classic forever".
The difference is just that the latter can reflect more things.
The beauty with attitude is always more charming than the beauty of the void.