The 7th ADMIC Automotive Digitalization & Marketing Innovation Summit and the first AOIS China Auto Brand Overseas Innovation Summit have come to a successful conclusion on March 28, 2024 at Pullman Shanghai Zhongxing. At the same time, under the witness of many participants, the Golden Can Award was also presented with trophies to the winning enterprises, platforms and outstanding individuals who have gone through several months of evaluation and breakthroughs.
The scene of the summit
The Golden Award is jointly initiated by iDigital China and industry associations, automotive and marketing digital professional media and authoritative representatives, and is held annually in conjunction with the ADMIC Automotive Digitalization & Marketing Innovation Summit and the AOIS China Automotive Brand Overseas Innovation Summit. As a digital and marketing innovation event perpendicular to the automotive field, it has been successfully held for six sessions so far, and is committed to exploring innovative and forward-looking cases, technologies and solutions in the industry, and commending outstanding representative enterprises and individuals in the field of automotive digitalization and marketing of the year.
There are three major award categories for the Golden Glory Award: Company Award, Case Award, and Person Award. The theme of this year's Golden Glory Award is "Innovation Ideas, Digital Innovation Pattern". It covers the current mainstream digital marketing segments and digital innovation technology categories. Through the industry's omni-channel fission, the most representative, forward-looking and outstanding contribution of the project practice cases, technologies and platforms are collected. The following is the final list of winners (in no particular order):
Group photo of the company's award-winning representatives at the Golden Glory Award Ceremony
Company Category:
Innovative Business Model of the Year
Winners:
Beijing Yunjie Liangshu Technology Co., Ltd
Kunlun Wanwei Tiangong model
Outstanding Artificial Intelligence Platform of the Year
Winners:
Xiamen C&D Automobile Co., Ltd
Automotive Integrated Marketing Service Provider of the Year
Winners:
Zhewen Tianjie
Shanghai Jiyi Marketing Planning Co., Ltd
Automotive Digital Marketing Practitioner of the Year
Winners:
Xiamen C&D Automobile Co., Ltd
Digital clouds
Automotive Digital Marketing Service Provider of the Year
Winners:
Beijing Baifusi Advertising Co., Ltd
TransPerfect创博
Moon Fox data
Shenzhen Lianyou Technology Co., Ltd
Automotive Digital Software Service Provider of the Year
Winners:
Zhendao Group
Shanghai MicroPort Software Co., Ltd
Data Intelligence Technology Service Provider of the Year
Winners:
Wuhan Saisi Cloud Technology Co., Ltd
Automotive Digital Marketing Supplier of the Year
Winners:
Shanghai Yiqing Intelligent Technology Co., Ltd
Radiometer Technologies
Outstanding Overseas Marketing Practitioner of the Year
Winners:
Shanghai Jiyi Marketing Planning Co., Ltd
Outstanding Overseas Marketing Service Provider of the Year
Winners:
亿动广告传媒Madhouse
Volcano engine
Outstanding Digital Platform for the Automotive Industry of the Year
Winners:
Autohome
Group photo of representatives of the winners of the Golden Can's Award Ceremony
Cases:
Short Video Marketing of the Year
Award-winning company: Beijing Baifusi Advertising Co., Ltd
Case in which the award was awarded: Paristi Black Chivalry
Winner: Modern China
Case in which the award was awarded: Paristi Black Chivalry
Award-winning company: Social Touch Interactive (Beijing) Technology Co., Ltd
Award-winning case: Great Wall Motor's pickup truck brand Shanhai Cannon TVC
New Retail Marketing of the Year Award
Award-winning company: Zhejiang Souche Bocheng Automobile Sales Co., Ltd
Award-winning case: Chang'an Qiyuan A07 listing live marketing
Winners: Yiche × BYD
Award-winning case: Yiche × BYD Northern Theater Live Hi GO Season
IP Marketing of the Year Award
Winner: Smart Brand Worldwide
Winner: Smart Times 2023 Global Fan Carnival
Winners: WEY New Energy× Tencent × Yiche
Award-winning case: Tengyi Lianchuang - Blue Mountain DHT-PHEV micro variety show IP marketing
Content Marketing of the Year
Award-winning company: Beijing Baifusi Advertising Co., Ltd
Award-winning case: FAW Toyota's new RAV4 Rongfang × Tanye Mountains and Rivers Event Marketing
Winner: BlueMedia
Case in point: Jeep Wrangler Bahamas Beach Powder Limited Edition
Award-winning company: Bozhilin Media Group
Award-winning case: Kaiyi × Huawei "Searching Kunlun, Wingspan China"
获奖企业：易车×极星Polestar
Award-winning case: "Anti-gravity Challenge" by the Vehicle Research Institute
Performance Marketing of the Year Award
Award-winning company: Zhijia DTC
Award-winning case: Nezha's listed dealer empowers marketing
Award-winning enterprise: Zhewen Tianjie
Award-winning case: High-altitude digital intelligence dialogue, Changan Qiyuan A05 was launched in the whole domain
Winner: Radiometer Technologies
Award-winning case: Cadillac China's official website has been renewed
Winner: Birla Networks plc
Award-winning case: Changan Automobile's annual new media traffic matrix
Integrated Marketing of the Year
Winner: BlueMedia
Case in point: Jeep Wrangler Bahamas Beach Powder Limited Edition
E-commerce Marketing of the Year Award
Award-winning company: SAIC-GM-Wuling East China
Award-winning case: Wuling Motors e-commerce marketing in East China
Live Marketing of the Year
Award-winning company: SAIC-GM-Wuling East China
Award-winning case: Wuling Motors live broadcast in East China
Sports Marketing of the Year Award
Winner: BlueMedia
Winners: Alfa Romeo x Zhou Guanyu Racing at home, you go with you
Scenario Marketing of the Year Award
Award-winning company: Bozhilin Media Group
Award-winning case: Guangqi Honda's live broadcast of "Cloud Auto Show, Driving Fun".
Winner: Radiometer Technologies
Award-winning case: My Cadillac APP is redesigned in all scenes
Award-winning company: Social Touch Interactive (Beijing) Technology Co., Ltd
Award-winning case: ZEEKR 001FR listing live broadcast: ZEEKR competition
Private Domain Operation of the Year Award
Award-winning company: GAC Trumpchi & Digital Storytelling
Award-winning case: Lean incubation of GAC Trumpchi APP clues
Winners: Yiche × Ora
Award-winning case: Easycar × Euler OPS private domain operation cooperation
Award-winning company: Dongfeng Nissan Data Service Co., Ltd
Award-winning case: Community operation solution for the automotive industry
User Operation of the Year Award
Award-winning company: Bozhilin Media Group
Award-winning case: GAC Trumpchi ×China Joy tide gravitational event
Gold Award for Overseas Marketing of the Year
Winner: JETOUR AUTO
获奖案例：捷途汽车:奇妙旅行家Travel Your Way Campaign
Annual Overseas Marketing Award
获奖企业:彩数ColourData
Award-winning case: Digital intelligent marketing empowerment of car companies' overseas business
Award-winning company: Jiuqi Digital Communication Co., Ltd
Winner: 2023 OMODA Brand Social Media Communication Project
Annual Overseas Innovation Award
获奖企业:彩数ColourData
Award-winning case: Digital intelligent marketing empowerment of car companies' overseas business
Award-winning company: Bozhilin Media Group
Case Study: GAC MOTOR's Ramadan campaign in the Middle East
AIGC Creativity of the Year
Winner: Radiometer Technologies
Award-winning case: Cadillac Cadiland applet digital application
Award-winning company: Weidu shares
Award-winning case: Volvo Content Engine AIGC digital marketing platform
Winner: Volvo Cars Sales (Shanghai) Co., Ltd
Award-winning case: Volvo Content Engine AIGC digital marketing platform
Automotive Aftermarket Innovative Service Award
Award-winning enterprise: Nanjing Lingyue Information Technology Co., Ltd
Award-winning case: Lingxianmeow automotive after-sales customer experience management platform
Characters:
Digital Marketing Leader of the Year
Winner: Zhang Lei, Beijing Baifusi Advertising Co., Ltd
Digital Navigator of the Year
Xu Qing, JAC International Company
Jiuqi Digital Communication Co., Ltd. Dong Shuo
Golden Glory Award Ceremony
The summit event and awards gathered many outstanding representatives of the automotive industry and marketing technology suppliers, from Chery Jaguar Land Rover, SAIC Volkswagen, FAW-Volkswagen, FAW Audi, SAIC Audi, GAC Group, Geely Automobile, Chery Automobile, smart Automobile, SAIC-GM-Wuling, Beijing Hyundai, Feifan Automobile, VOYAH Automobile, SAIC-GM, SAIC Maxus, Ford China, Stellantis, Porsche China, Geely Radar, Changan Mazda, Jiangling Motors, Denza Automobile, FAW Jiefang, Leaders in the automotive industry from Geely Long-range Commercial Vehicle, Chery Commercial Vehicle, SAIC International, GAC International, Jietu International, Nezha Automobile and other enterprises participated in and attended the summit on the same day.
The 7th ADMIC Automotive Digitalization & Marketing Innovation Summit in 2024, the first AOIS China Auto Brand Overseas Innovation Summit and Golden Can Award Ceremony have come to a successful conclusion here!
ADMIC Official Website: http://www.admicchina.com/
Idigital China公众号:Idigital Marketing