What are some of your most memorable stories with the most expensive bottles?
Text | Selling Wine Wolf Team
Ed southerly
Ten years of Lingyunzhi, today to try the edge. A few days ago, the national treasure Li Du officially issued a notice that after ten years of precipitation and polishing, the second generation of Li Du sorghum 1955 was officially upgraded to the market, and the price was raised to 1230 yuan, and the "most expensive light bottle wine" once again detonated the industry boom.
It is reported that Lidu Sorghum 1955 has completed three major upgrades in terms of wine body, anti-counterfeiting and packaging, and the so-called recreation of classics on top of classics. In terms of wine body, the second-generation Lidu Sorghum 1955 relies on the ancient cellar of the Yuan Dynasty rich in 167 OTUs (ancient ancient fungus communities), inherits the ancient method, and upgrades the wine body again, so that the four fragrances of "smelling the strong fragrance in the cup, the rice fragrance on the lips, the fragrance in the fine taste, and the aroma of the old sauce in the aftertaste" are fuller and longer, and the taste is softer and mellow. At the same time, it adopts the four-code anti-counterfeiting form of anti-counterfeiting traceability, 3D cloud film anti-counterfeiting technology, back label anti-counterfeiting, and anti-counterfeiting rubber cap. In terms of packaging, the luxurious outer packaging is still abandoned, the simple design is continued, the product value is focused on the liquor itself, and the foundation of Lidu culture, "Yuan Dynasty Cellar Pool", is entrusted to the bottom of the bottle, so as to reflect the inheritance and innovation of Chinese liquor culture.
As the famous work of the national treasure Li Du, Li Du Sorghum 1955 has been known as "China's most expensive bottle wine" since its launch. In 2015, the first generation of Lidu Sorghum 1955 won the Grand Gold Medal Award, the highest award of the Brussels International Spirits Grand Prix, with Moutai ahead of Moutai by 0.3 points, recording the decade-long butterfly transformation of the new dark horse. From the initial 380 yuan all the way to 1230 yuan today, it has repeatedly broken the value record of bare bottle wine. In ten years, Lidu Sorghum 1955 has grown into a super single product of the national treasure Lidu, and has become a phenomenal light bottle wine.
Looking back on the past ten years, Li Du has developed from a township enterprise on the verge of bankruptcy to "the first stock of Chinese liquor in Hong Kong", and Li Du Sorghum 1955 has grown from a "dark horse player" in international competitions to a recognized "benchmark for the value of light bottle liquor". It is foreseeable that the launch of the second generation of Lidu Sorghum 1955 will bring greater surprises and open up greater imagination space for Lidu Liquor, and will also inject more momentum into the development of China's liquor industry.
After ten years of polishing and precipitation, Li Du used his original intention to cast ingenuity, took quality as his belief, precipitated time, witnessed the transformation, made the "most expensive bottle wine" shine, and also left many moving legends. Looking back on the years and sticking to the original intention, on the occasion of this renewal and upgrading, from now on, the whole network will solicit Li Du Sorghum 1955 promotion officers, and invite national fans to tell "the legendary story of me and the most expensive bottle of wine" in the form of short videos, and taste those warm times that belong to "us" together with the national treasure Li Du.