The market's evaluation of the series of programs of the Chinese Poetry Conference is not ideal, especially for the work performance of the host Long Yang, most of the audience summarized it with a questioning and dissatisfied attitude, but this seems to be in stark contrast to CCTV: unlike the dissatisfaction of the market audience, CCTV has always trusted Long Yang and let him continue to serve as the host of the 2024 China Poetry Conference.
Why does the same program and the same host make completely different judgments between the audience and CCTV?
Instead of blindly accusing Long Yang of not performing as well as Dong Qing, it is better to analyze it from the perspective of CCTV to find out the fundamental reason why Long Yang can continue to stay on the stage of the Chinese Poetry Conference.
From CCTV's point of view, the fundamental purpose of producing a program is the ratings, if the ratings are not ideal, the market attention and market share will naturally not meet the expectations of advertisers, which will not be able to meet the advertising investment required for subsequent program production.
Based on this, if we continue to discuss, what is the market share and ratings of the 2024 China Poetry Conference?
As far as the public ratings of the 5th venue are concerned, the 2024 China Poetry Conference is not as bad as imagined, and in stark contrast to word-of-mouth is the outstanding ratings, which also means that CCTV's ratings requirements for programs can be fulfilled.
In view of this situation, I believe that many viewers will be puzzled in their hearts, why the market reputation of the 2024 China Poetry Conference is not ideal, but the ratings are not inferior compared with other programs? This must take into account the market share and influence of CCTV's own platform.
It is not difficult to find that the programs on the list are basically occupied by CCTV, and the local station programs are limited by the market share of the program, so the results in the ratings are not ideal, so even if the market reputation is not ideal, with the help of the popularity of the CCTV stage, the 2024 Chinese Poetry Conference can also achieve results that can be put on the stage.
On the basis of meeting the ratings standard, why did CCTV still listen to the audience's request to adjust Long Yang's job?
After becoming the fixed host of the Spring Festival Gala, CCTV also needs to further strengthen Longyang's market positioning in the work arrangement of daily programs, and the series of programs of the Chinese Poetry Conference is a part of proving the market value of Longyang.
CCTV cultivated Long Yang to enter the attention of more audiences through the poetry conference series of programs, as long as the ratings did not drop suddenly, CCTV can help Long Yang continue to use the influence of the program to enhance its own influence.
What's more, Long Yang's ability is not as bad as she imagined, and she is also making continuous progress on the stage of the poetry conference.
On the whole, since CCTV wants to make Long Yang a façade, there is no need to abandon her.
In other words, as long as there is no new façade, Long Yang's position on the stage of the Chinese Poetry Conference will not be affected, even if her market reputation is not outstanding.
There may be other hosts who are more suitable for the stage of the Chinese Poetry Conference than Long Yang, but combined with the value of Long Yang in the evening party type activities, CCTV will not arrange other new faces to replace her, which is Long Yang's advantage.
With the continuous recovery of Longyang's reputation, its market value continues to increase, and the audience will not criticize her performance on the stage of the Chinese Poetry Conference.
-【End of Text】-