This week, Mr. Yu Minhong's popularity can be said to have surpassed Dong Yuhui's, mainly because there are three superimposed hot spots that keep his popularity going.
The first hot spot was the news of the large-scale outdoor live broadcast event released by New Oriental Cultural Tourism Henan Company on March 27, which pushed him to the limelight.
New Oriental Cultural Tourism Henan Company released information that it will walk in Henan on April 1-3, and at the same time, Mr. Yu also released a small essay on his personal account to walk in Henan, this video made everyone mistakenly think that Mr. Yu was going to participate in activities during this period, and it also made many people have questions about New Oriental Cultural Tourism and "Walking with Hui" in Henan within the same month, everyone asked whether such a plan was repeated, whether the Henan cultural and tourism department should be docked twice, whether there was competition between two teams of a group, etc.
On April 1, Mr. Yu took down the small video that went into Henan to promote and apologize, and at the same time suspended the plan of New Oriental Cultural Tourism to Henan, which made everyone feel that there was a problem with New Oriental's internal management and cooperation.
The second hot spot is: Mr. Yu personally led the team to select the Fujian Bank of the East, the gap between the public's expectations and the actual effect.
Oriental selection of Fujian line activities in March 29-April 3, this activity Oriental selection attaches great importance to the team, Mr. Yu personally led the team, a total of 5 live broadcast rooms, nearly 20 anchors, 180 people to live broadcast team travel, but the final result is a lot of tricks, thunder, small impact, by many netizens complained.
The third hot spot is: on April 1, Phoenix Satellite TV's "Q&A Shenzhou" column broadcast a video of Wu Xiaoli's interview with Teacher Yu Minhong.
In the interview, Mr. Yu Minhong said: "Dong Yuhui's explosion was an accident", "The Internet popularity will be gone in a few days" and other remarks were widely discussed, believing that this was a manifestation of not paying attention to Dong Yuhui's ability and not recognizing, although these remarks were combined with the context at the time and based on the judgment at the time, but they still caused the anger of some mothers-in-law, and they crusaded against Mr. Yu Minhong for not being kind.
The time when these three things happened was relatively close and concentrated, which made the popularity increase rapidly, especially the column broadcast by Phoenix Satellite TV, which was recorded in November 2023, but it was broadcast at this time on April 1, which makes people feel mysterious.
At present, among the three hot spots, the first two hot spots have gradually cooled down, but the content of this interview video of Phoenix Satellite TV is still fermenting, especially what Mr. Yu said, "Dong Yuhui's explosion was an accident" and "The Internet popularity will disappear in a few days", which make everyone feel that Mr. Yu has erased Dong Yuhui's contribution and role to Dongfang Selection.
Although Mr. Yu Minhong currently holds two of the industry's top and latest Internet e-commerce live streaming companies, it makes people feel that Mr. Yu should always be a traditional manager, and he is not only older than those entrepreneurs who started with the Internet, such as Jingdong Liu Qiangdong, Meituan Wang Xing, and Didi Chengqian, but also his thinking is still stuck in the traditional management method.
Everyone complained that Mr. Yu used the experience of management education and training institutions to manage Dong Yuhui and other anchors, and did not pay attention to highlighting individuals, paying attention to groups, playing emotional cards, making promises, etc., so as to make these young people obey management.
Some people also say that Mr. Yu has found out the psychology of these young people who have been teachers, cherishing their own sense of morality, and not talking about money easily, so they are particularly accurate, you look at the popular anchors selected from the East to "Walking with Hui", most of them are former teachers, and none of them have said to leave until now, isn't it a miracle?
Although Mr. Yu's management method for new things still follows the old vision, it does not prevent him from exercising his sense of smell, experience and cunning in the shopping mall for many years, he said in an interview with Phoenix Satellite TV: "Dong Yuhui is a gift brought by God", "The explosion is an accident", "The Internet popularity will be gone in a few days" In this way, it shows that he has a sense of crisis at any time and is ready to face emergencies at any time, but at that time he didn't realize that Dong Yuhui's explosion was the reason for his personal charm, or he thought that his personal charm could not last for a long time.
In the era of live broadcasting, the anchor's personality is the most valuable, to give a simple example, for example, there are so many excellent teachers in New Oriental, and there are so many highly educated young people, why is Dong Yuhui out of the circle, Dong Yuhui's education is not high, his appearance is not high, and his height is not high, but why do everyone like it!
Mr. Yu also mentioned Dong Yuhui's "solid knowledge structure, expression in place, and strong ability to summarize and summarize", and believed that these were also the reasons why he was out of the circle.
What Mr. Yu said is also right, but not all right, because he ignored Dong Yuhui's character, personality and temperament, Dong Yuhui has been on the air continuously since he became popular in June 2022, and Mr. Yu did not mention the situation of driving other anchors to sell goods after he became popular.
Dong Yuhui once said in the live broadcast room, "Those who are confidants die", after listening to it, I felt that this child was too real, and he didn't understand the inner pursuit and purpose of capitalists at all, if he had always had this kind of thought, he would have to put himself into it sooner or later.
The current achievements of "Walking with Hui" confirm that Dong Yuhui can do the same thing as leaving the Oriental Selection and building his own platform, especially this trip to Hubei, so that tourism and culture can be combined, tourism and life can be combined, and tourism and business can be combined, and new ways of cultural tourism development have been explored.
Dong Yuhui prides himself on being a vegetable seller on the Internet, but in the process of actually selling goods, he not only talks about goods, but also talks about reading, knowledge, and life experience. Development and the latest application; for example, when he talks about Tang and Song poems, he can extend them to the current life through analogy, and the best thing is that he also understands some foreign philosophical thoughts, and he can compare Li Bai's romance with foreign writers, and Du Fu's reality with philosophers, these abilities are not something that ordinary people can do.
In 2024, "People's Literature" magazine and "Harvest" magazine will be guests of "Walking with Hui" respectively, and these two live broadcast events have made industry insiders say that they have changed the sales model of Chinese literary works, and also saved Chinese book printing and some publishing houses;
Take a look at some comments from netizens:
1. If there is no rich knowledge, it is a flash in the pan, and Dong has accumulated too much knowledge, which belongs to accumulation;
2. Mr. Yu is the first brother of Douyin, and he has two top e-commerce companies, both of which are laid by core employees;
3. I always thought that Douyin was a lower riba person in the past, but now I find that there is also spring and white snow;