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Sentence | The History of the Great Uncle
Edit | Uncle Kan
When you walk into a community pharmacy, you may notice that the familiar blue packaging box looks ordinary, but contains amazing energy.
This domestic "Viagra" launched by Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd., for a time, "Jinge fever" swept the country, and the heated discussions about this domestic "Viagra" were endless, and the success code and potential worries behind it became the focus of everyone's attention.
Jinge's sales surged, challenging international giants
In the early years, the United States researched Viagra, its price is high, but the sales are very good, at that time domestic pharmaceutical companies also looked at the market of this drug, but the United States applied for a patent for it, everyone can not imitate, so it was not until 2014 that the patent expired, and the mainland pharmaceutical companies began to do it.
In October 2014, Baiyun Mountain Pharmaceutical Factory officially launched Jinge, in the early days of listing, Jinge was lower than the international brand "Viagra" nearly half of the price, quickly seized the domestic ED (erectile dysfunction) drug market, favored by consumers.
In just over a year, it made a net profit of 150 million yuan, which not only broke the monopoly of foreign brands in the ED drug market, but also set a model of independent innovation for local pharmaceutical companies.
The gross profit margin reached up to 92%, which is much higher than Moutai. From 203.4 billion to 1.289 billion sales, they only took less than 10 years, you can imagine how popular this product is, and how high the profit is.
Jinge's success is inseparable from its deep-rooted branding. The company hired famous male stars to endorse and widely publicized it through various channels such as TV, Internet, and outdoor advertising, so that the "Jinge" brand quickly entered thousands of households.
At the same time, Jinge actively carries out offline activities, such as men's health lectures, free trial experiences, etc., to establish close contact with consumers and enhance brand loyalty.
In addition, Jinge also actively deployed e-commerce platforms and broadened sales channels with the help of the Internet, so that consumers in remote areas could easily buy products, which further promoted sales growth.
Be reported
In 2019, a natural person shareholder with a high shareholding ratio publicly released a whistleblower letter of thousands of words, pointing directly at Baiyunshan's management suspected of benefit transfer, financial data fraud and other issues, and pointed the finger at the unclear whereabouts of the huge profits of the Jinge project.
The whistleblower letter listed in detail a number of related party transactions involving Jinge, questioned the reasonableness of the transaction price, and raised a number of questions about the financial report published by Baiyunshan Group.
This whistleblower caused an uproar, not only causing sharp fluctuations in stock prices in the capital market, but also attracting great attention from the China Securities Regulatory Commission.
In June 2021, the China Securities Regulatory Commission (CSRC) officially launched an investigation into Baiyunshan Group, focusing on verifying the financial issues mentioned in the whistleblower letter. Although Baiyunshan Group has repeatedly issued statements denying the allegations, insisting that the financial data is true and accurate
However, a crisis of trust between shareholders and management has emerged, and this dispute over the company's reputation and investors' rights and interests has undoubtedly cast a shadow over Jingo's future development.
The medical value of Viagra
Returning to the drug itself, the active ingredient sildenafil contained in Jinge is derived from the original drug "Viagra" of Pfizer in the United States.
As a phosphodiesterase inhibitor, sildenafil is highly effective in the treatment of ED, helping men restore normal erectile function by relaxing the smooth muscles of the corpora cavernosa of the penis, increasing blood inflow.
For many men who are troubled by ED, Jingo is undoubtedly a "savior" that brings hope.
However, Viagra is not only limited to the treatment of ED, but also has its application in the fields of anti-tumor and pulmonary hypertension. Researchers have found that sildenafil can inhibit the growth of tumor cells and improve the quality of life of cancer patients.
It is a medicine that is poisonous, and only your own health is the most important thing.
From now on, you can maintain good living habits to ensure a good life for your husband and wife.
And I also remind everyone here that this kind of life seasoning is beautiful, and it can also enhance the relationship between husband and wife, but it should also be moderate.