Copywriting | Purer than pure milk
Edit | Purer than pure milk
During the May Day schedule, this hot topic in the film industry can always attract our attention like a cat attracted by cat toys.
Especially the mysterious "Mermaid 2", which is like an "invisible Internet celebrity".
Do you still remember the survey released by the film's official blog that day? For a while, netizens' interest was like waiting for Ma Huateng to send a red envelope, and they all said that they wanted to watch this film during the May Day schedule.
However, just when everyone was still counting down to the May Day schedule, the official blog made another small move and "evaporated" the release date of "Mermaid 2" from the list.
Now, doesn't it make everyone's curiosity like a child who has been taken candy, and he can't stand it?
Speaking of which, "Mermaid 2" actually completed filming as early as 2018.
It's like those old TV series that stay at home, filmed for a long time, but when it is broadcast, everyone may forget that there is such a film.
It may be because of the special effects production, or it may be that the bad artists involved make the whole thing embarrassing.
But anyway, it hasn't been released for so long, does it make people feel like watching a Marvel movie, and they can't wait?
Alan, the name sounds like that kind of big brother next door, always with a smile and a bit of a boy-next-door feel.
He is one of the members of the Happy Twist team, this team is like a little naughty in that class, and he can always bring laughter to everyone.
Allen's experience in the team is also colorful, from the sketch performance at the beginning to the later film works, every step of the way has been prosperous.
However, recently, you may have noticed that Allen's limelight seems to have been stolen a bit.
His reputation and popularity seem to have declined a little.
Is it because the new king of comedy has emerged, or is it because the audience's tastes have changed?
Next, let's talk about Lin Yun, this name sounds like that kind of sweet little flower, and it has also attracted a lot of attention on the way to the development of acting.
Since his debut, Lin Yun has attracted many fans because of his outstanding appearance and acting skills.
Her famous works are also one after another, but her recent performance in "Mermaid 2" has caused a lot of controversy.
Truth be told, it's no wonder that every actor has their own style, but in such a high-profile sequel, the pressure isn't a little bit.
In addition, some of her previous works may not have met the audience's expectations, so on such a big stage, she must be in a mixed mood.
When it comes to the production of "Mermaid 2", it is definitely a big project that is super challenging.
First of all, imagine that if you want to fuse a big scene like people, fish, and space, it is really like simmering the fish, meat, vegetables and layers of ingredients in the hot pot just right, which is absolutely technically demanding!
Special effects, the word sounds lofty, but it's not a little bit of work behind it.
To make the transformation of a mermaid and the flight of space look natural and fluid, the studio's technical team must be working day and night, like a gourmet chef, mixing all kinds of "ingredients" until they reach the best condition.
But filmmaking isn't all about technical challenges.
Let's talk about the "culprits" that make the audience anxiously wait - special effects production and the problem of bad artists involved.
Sometimes, a small technical issue can make the release date of an entire movie erratic, like a sleepless night on the eve of an exam, always feeling like there's something left unreviewed.
In addition, the problem of some bad artists is even worse.
It's like accidentally putting too much salt in a stir-fry, which makes the whole dish taste difficult to swallow.
These problems complicate the production process of the film, and also make the audience full of anticipation and anxiety about the release date.
You heard it right, this movie really involves space, shopping malls, and our mermaid friends.
It's like cramming the Cosmic Wars, Shopping Frenzy and Adventures under the Sea trilogy into one movie, and one can't help but wonder if this is going to open up a whole new genre of movies.
Let's talk about the complex four-corner relationship and conspiracy setting in the plot.
You know what, these elements are like seasoning in a movie, if put together well, it might make the story more engaging, but if it is not put well, it can be like too much paprika and blow up the whole movie.
Next, let's talk about the relationship between the characteristics of Stephen Chow's brand and "Mermaid 2".
Stephen Chow's films are always full of humor, fantasy and emotion, which are his "signature dishes".
But did you know that compared to Stephen Chow's other works, "Mermaid 2" seems to be a little different.
While there are humorous and fantastical elements as well, it seems to focus more on the complexity and depth of the story.
However, this does not mean that it is not a work of Stephen Chow, but it shows us a new and more diverse world of cinema.
It's like Stephen Chow has stepped out of myth and fantasy and stepped into a broader film field.
Let's talk about the situation of Huayi Brothers, the producer.
Do you know that Huayi Brothers has experienced a lot of ups and downs in recent years.
It's like a stock that swings through the stock market, sometimes soaring fast, sometimes suddenly falling to the bottom.
Such a financial situation will of course affect every movie they produce, including "Mermaid 2".
Let's talk about the relationship between Stephen Chow's brand and the audience.
Stephen Chow's movies always make people feel like they are at home, like that plate of stir-fried vegetables made by his mother, which always brings warmth and comfort to people.
But over time, the tastes of the audience are also changing.
Their expectations for "Mermaid 2" may be more than simply pursuing humor and fantasy.
What I want to talk about here is how important the trust of Stephen Chow's brand and the audience is.
It's like the loyalty and trust of the customer who often goes shopping to a brand, so no matter what the brand launches, there will be a large number of loyal fans to follow.
For "Mermaid 2", I dare to say that the expectations of fans are not like a glowing candy, which looks sweet and delicious, and makes people salivate.
Especially when we heard that Alan and Lin Yun would show their skills in it, it was heartbreaking.
However, the release date of this movie has been delayed again and again, like an old friend asking you out to dinner, only to be postponed again and again, which makes people a little unbearable.
Let's talk about the relationship between Stephen Chow's brand and "Mermaid 2".
Hey, this isn't a simple "buy one, get one free" combo.
Stephen Chow's movies always bring us countless surprises and laughs, and the audience's trust in him is like trust in that time-honored snack bar, no matter what, they are always willing to pay for him.
I would like to say that despite the problems and challenges faced by this film, I believe that Stephen Chow's magical charm and innovative spirit will never disappear.
The "Mermaid 2" that fans are looking forward to, I dare say, will be an adventure full of surprises, so let's wait and see!