On March 18, Dongfeng Peugeot's new 408 model was officially launched, with a total of 3 models, and the official guide price was 109,700 yuan for the Romani version, 118,700 yuan for the Latu version, and 125,700 yuan for the Lafite version.
The new 408 model will be the fourth-generation 360THP all-aluminum twin-scroll turbocharged engine, the main driver's electric seat (eight-way adjustment), Blue-i 3.0 intelligent network system and other 60 mainstream configurations are standard for all models, realizing full configuration at the entry. Among them, the new 408 Latu version and Lafite version are also equipped with 360° panoramic high-definition reversing image + transparent chassis and other leapfrog configurations. Li Yang, general manager of the marketing center and secretary of the marketing party committee, said at the live broadcast conference of the launch of the new 408 model that the new 408 model will be able to exceed customer expectations as a "French hexagonal warrior" with a full-dimensional upgrade.
Six luxury privileges, limited-time cash discount up to 20,000 yuan
The new 408 model was listed to provide customers with six luxury gifts: the establishment of diplomatic relations gifts, financial gifts, quality assurance gifts, test drive gifts, group gifts, and good luck gifts.
The gift includes: a cash discount of 13,000 yuan for a limited time, a deposit of 999 yuan to a maximum expansion of 6 times, and a fuel card worth 2,000 yuan for delivery in March. Financial gifts: Enjoy up to 10,000 yuan discount, 2% down payment, ultra-long 60 periods of low interest or 36 periods of 0 interest. Warranty Gift: Enjoy 5 years or 150,000 kilometers of vehicle warranty. Test Drive Gift: Invite friends to make an appointment for a test drive, and the inviter will get 1 chance to win a lucky draw, and friends can get a gift when they come to the store for a test drive. Group ceremony: 10 people into a group, reward worth 188 yuan luggage mat, 20 people into a group, reward worth 228 yuan foot mat, 40 people into a group, reward value 999 yuan luminous lion mark. Good Luck Gift: The earlier you place your order for the big wheel lottery, the more chances you have to win the lottery, and 100% of the prizes will be won, and the value of each grand prize will be as high as 14,000 yuan.
French hexagonal warrior, 60 mainstream configurations are standard across the system
The front windshield of the new 408 model is equipped with boneless wipers (automatic), which not only makes the appearance of the vehicle more stylish, but also reduces the wind resistance of high-speed driving, and changes its wiping frequency with the speed of the vehicle, effectively ensuring driving safety in rainy days. From the side, the waist line is smooth, and it is paired with 17-inch aluminum alloy wheels for a more dynamic look. The black diamond cross-tail shape of the rear of the new 408 Lang Lang model is simple and capable, the outline of the lion claw LED taillights and the side lines of the car are self-contained, and the three light strips are gradually changing, which are translucent when not lit, and are clear and transparent after lighting, creating a sense of science and technology and sportiness.
In terms of space, the new 408 model inherits the large space and carries infinite possibilities. The 4750×1820×1488 mm body size is class-leading, and the wheelbase of 2730mm is class-leading. Entering the car, Peugeot's unique i-Cockpit cockpit design, the 12-inch LCD instrument cluster in front of you, the 10-inch intelligent high-definition touch screen at your fingertips, plus the layered center console, piano-style central control buttons, and a small multi-function racing-style steering wheel (with 4-way adjustment of the steering wheel), everything is driver-centric and full of "combat style".
It is worth mentioning that the new 408 model has 110 NVH silent treatments, and a deep space-level quiet space, which can isolate the city from the window and be comfortable.
In terms of power, the new 408 model is equipped with a fourth-generation 360THP all-aluminum twin-scroll turbocharged engine + Aisin 6AT third-generation automatic manual transmission, which is more powerful and more fuel-efficient. At the live launch conference of the new 408 model, the power of the new 408 model is still strong when fully loaded, reaching a speed of 221km/h in the high ring and 225km/h in the high ring.
Such a furious power is derived from the fourth-generation 360THP all-aluminum twin-scroll turbocharged engine, which is produced by the Xiangyang factory and adopts the global unified quality standards to achieve "two liters and one drop", which is more powerful and more fuel-efficient. Specifically, the power and torque of the new 408 have been increased to a maximum output of 127 kW, a maximum torque of 255 Nm, and a reduced fuel consumption of 6.10L/100 km by WLTC.
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