At present, the Ultraman series is being revived.
In the more than 50 years of history of the Ultraman series, there have been many low periods.
The first trough was during the Ultraman Leo period, when the ratings plummeted, and Tsuburaya did not produce Ultraman TV works for several years in a row, and it was not until 1980 that Tsuburaya restarted production and broadcast Ultraman Eddie.
The second low point was a period of 16 years of silence after the broadcast of Ultraman Eddie in 1980, during which Tsuburaya did not produce any Ultraman TV works until 1996, when Ultraman Tiga was born and became a commercial success, creating the Ultraman Heisei series, and the Ultraman series was continued.
The third trough period was in 2008 after the broadcast of Ultraman Mebius, Tsuburaya suffered serious losses due to poor management, and went bankrupt directly, and then was acquired by the Japanese TYO company, and Bandai became the majority shareholder of Tsuburaya, and in 2013, Ultraman Galaxy was launched, opening a new generation of Ultraman, and the haze was dispelled again, and the Ultraman series resurfaced.
Today, Ultraman's new generation continues to develop, and with the release of a semi-annual TV work every year, the sales of Ultraman toys are also increasing year by year.
At present, the toy revenue of the Ultraman Tsuburaya series has exceeded 20 billion yen a year, and although the commercial performance is not as good as the Kamen Rider series of Toei next door, according to the current growth rate and the continuous development of Tsuburaya's overseas toy market, the future potential of Ultraman IP is still unlimited.
As long as Tsuburaya stabilizes and continues to develop in accordance with the mature and stable business model of the new generation, the Ultraman series will return to the glory of the Heisei Sanjie period just around the corner.
I'm afraid that Tsuburaya always starts to waste as soon as he makes money, and no matter how much money he makes, he can't stand the consumption. However, at present, Tsuburaya in the new generation is much more conservative than the old Tsuburaya in terms of capital investment, and it is unlikely that the situation of bankruptcy in a wave will occur again.
If the Ultraman series declines, there is only one reason, that is, TV programs like tokusatsu have been eliminated by the times, and Tsuburaya is unwilling to transform and insists on continuing to shoot tokusatsu products, so there is no way, but at least this situation should not occur in the next ten years.