In order to sell the house, she worked as an agent for half a year

In order to sell a house in his family, Xiao Ran, a "post-80s" who lives in Tongzhou District, Beijing, made an unexpected decision - to apply for a real estate consultant in the store of a well-known intermediary company.

Looking back, Xiao Ran still admires his decision. In half a year of experience as an agent, she not only successfully sold her house, but also sold two houses by the way, "If I hadn't worked so hard to sell at that time, it might have been even more difficult to sell now."

Since the fourth quarter of 2023, the second-hand housing market has gradually fallen into a whirlpool of low-price transactions - if you want to close, you have to be lower than the market price, and the price after the price reduction has become a new market price, leading the next round of price reductions.

Behind the price reduction vortex is the oversupply of the second-hand housing market. Taking Xiao Ran's Beijing market as an example, for every second-hand house transaction, there will be three or four new listings on the market, and if you want to sell the house, in addition to lowering the price in place, you need to put in more effort than usual: some owners impress buyers through "fracture prices", some owners promise to give additional benefits to intermediaries to stimulate the enthusiasm of intermediaries, and some owners write "small essays" on apps such as Xiaohongshu to attract attention.

Xiao Ran chose another path - to sell the house as an intermediary in person.

Apply for an agent

Xiao Ran's house was bought in 2018, although the quality of the community is good, but close to the railway, there is not much interference during the day, and in the dead of night, the noise of the railroad tracks is multiplied. This is a problem that has been bothering Xiao Ran.

In the first half of 2023, in an asset auction, Xiao Ran bid for a one-bedroom apartment of about 60 square meters, "1.6 million yuan won, the house is a rough house, the house is the developer's, if it is a personal foreclosure house, I dare not touch it."

This house was 10,000 yuan/square meter cheaper than the surrounding market price at that time, and the market price was about 2.16 million yuan.

In fact, Xiao Ran also thought about leaving the small house for rent, but she quickly rejected this idea, one is a rough house, if you want to rent it at a good price, it takes a lot of money to decorate, and second, she vaguely feels that the real estate market is getting worse and worse, and it is the right way to get rid of it as soon as possible.

After completing the transfer, Xiao Ran immediately found an intermediary store near the community and put the house out.

Xiao Ran originally worked as an administrator in a company, and the company was being acquired at that time, so she took a leave of absence without pay to assist the company's original boss in dealing with the aftermath, and had a lot of time every day. When she was fine, she went to the agent's store to chat with the real estate consultant, wanting to have a good relationship with the agent and sell the house as soon as possible.

Although the total price of Xiao Ran's small house is not high, it does not meet the mainstream needs of the buying and selling market, and it is not easy to sell. Seeing that the real estate market is getting weaker and weaker, Xiao Ran is a little anxious, "I was going to make a profit, but if I continue in this situation, I will lose money if I don't do it."

Due to the frequent visits to intermediary stores to "engage in relationships", Xiao Ran gradually became familiar with real estate consultants, and gradually enriched his knowledge of real estate transactions. The more she knows, the more she feels that there are many ways to sell a house, and it is not that everything will be fine if it is handed over to an agent.

As a result, Xiao Ran had the idea of selling the house as an intermediary in person. When she told the real estate consultant about this idea, she was encouraged to come for an interview, "No experience is required, just have an academic degree".

Due to his good image and temperament, as well as his bachelor's degree, Xiao Ran's first round of interviews was very successful, and after that, he went through many rounds of interviews, and it took a month before and after to finally succeed in the job.

Xiao Ran felt that he could let go of his hands and feet.

Don't miss a chance

Xiao Ran underestimated the professionalism of this ancient profession.

After officially starting work, Xiao Ran did not immediately have the opportunity to sell the house, but was sent to the headquarters for training along with other newly recruited employees. From knowledge of real estate transactions to how to deal with clients, the training for new employees lasted for a month. As his studies deepened, Xiao Ran knew that he had made it easier to be an intermediary.

"A lot of what the agent says to you is trained and skilled. I have to face all kinds of customers every day, and mature agents can be kind and pampered with all kinds of customers, but I can't do it until I leave. ”

After officially taking up the post, Xiao Ran worked very hard, whether it was online consultation or offline viewing, she would recommend her house to potential customers.

Intermediary stores are generally opened in residential areas or places with dense households, which is convenient for intermediaries to grasp first-line information such as supply and demand and price at the first time, "after all, there are more houses that intermediaries are in contact with, when it is good to sell, what houses are sold at the right price, and this information is not clear to ordinary owners."

Xiao Ran's agency store has seven or eight real estate consultants, and she has a good relationship with every colleague as much as possible, not only selling the house herself, but also letting her colleagues help her sell, "I told them, as long as I can sell it, the normal commission company will give it, and I will also give red envelopes." "In the real estate agency industry, it is common for real estate consultants to buy or sell houses on their own, and colleagues do not find Xiao Ran's behavior strange, and they also try their best to help her recommend houses to customers.

In order to sell the house as soon as possible, she chatted with the store manager when she had nothing to do, asked for all kinds of information, studied real estate transactions seriously, and looked for every opportunity to sell her house.

Xiao Ran's intermediary company has a regular regional meeting every week. One of the main contents of the regular meeting is that each agency will aggregate some high-quality properties that are relatively easy to sell to the region, and then the region will focus on recommending these properties to improve the overall performance of the region.

Under normal circumstances, the store manager attends the regional regular meeting alone, but Xiao Ran will ask to follow the store manager to attend the meeting, "Sometimes the store manager doesn't let me go, but I still have to go, I say I'll be your assistant", after soft grinding and hard bubbles, she can successfully participate in the regional regular meeting every time. Her purpose is simple - to recommend her own house at regular meetings. In this way, it is not only the intermediary store that helps her sell the house, but the entire region.

Later, Xiao Ran's colleagues in Tongzhou Region knew that she was going to sell her house.

The sale was successful

Xiao Ran said that the reason why he chose to be an agent to sell his house was first because he had a lot of time, "This is very important, and many people will also think of this method, but if you are working normally, it is impossible to quit your job and come out to work as an agent."

Secondly, in this well-known intermediary company, a bachelor's degree can get a basic salary of 8,000 yuan. Xiao Ran's purpose was to sell the house, and he didn't think about making money as an intermediary, but since he had money to make, there was no reason not to do it.

In Xiao Ran's opinion, he has been working so hard to sell the house, and his wish to sell should be realized soon, but it is not so simple.

She found that under normal circumstances, an intermediary needs to show at least two or three times for each transaction, and some clients may not even take twenty or thirty times to see it. Most of the time in this job is to pave the way for a deal, but there is no hope of a deal.

I can't sell my house, and I have to take customers to see the houses in various communities every day, and after a month, my face is tanned. This made her a little miserable, "The little money I earn as an intermediary is not enough to do beauty".

In her fifth month on the job, with the help of her colleagues, the house finally found a buyer. Her psychological price was 2.1 million yuan, and the final transaction price was 1.8 million yuan, although there was a difference of 300,000 yuan, but she also earned.

Xiao Ran said that her colleagues helped her find customers, and finally transferred the transaction order to her name. After the house was sold, she gave her commission to her colleagues, "Without the help of colleagues, it would not be closed so quickly, anyway, this house also made a little money, and I can't treat my colleagues badly."

Xiao Ran originally planned to sell the house and take advantage of the opportunity to be an intermediary to directly change to a better community. However, due to the bad market conditions, the price of second-hand housing continues to decline, and once the price of the house near the railway track is reduced, the overall budget for buying a house is a little stretched.

She also considered buying a new house, first, the new houses in Tongzhou are located far away, and she doesn't want to leave the place where she is used to living, and second, although there are good new houses to choose from in other districts, the price is too high, and she doesn't want to increase the leverage to put too much pressure on the family.

After comprehensive consideration, Xiao Ran gave up the idea of changing houses.

quit

sold the small house that was auctioned and dispelled the idea of changing houses, and Xiao Ran lost the motivation to work in the intermediary company. A month after selling the house, Xiao Ran got a commission and ended his six-month career as an agent.

Xiao Ran's original industry has strict standards, and when communicating with customers, she strives to express clearly and accurately, and only what can be done will be promised, "If you can't fulfill it, you will definitely not give any promises at the beginning, but the intermediary industry is different, and sometimes, your own people are also pitted."

Xiao Ran said that during the interview, the company promised to give a basic salary of 8,000 yuan per month, but only the first month of employment was cashed, and since then it has decreased month by month. Moreover, the company requires that the port in Anjuke, Fangtianxia and other platforms need to pay out of their own pockets, "a port costs at least 800 yuan a month, and the basic salary may not be able to withstand it in the end."

In addition, when some agents introduce the house to their clients, they will exaggerate the advantages of the house and deliberately avoid the shortcomings of the house, which is not acceptable to Xiaoran. "Drawbacks such as water leakage and noise will only be discovered after staying for a period of time, and if the agent doesn't tell you, it's easy to step on the pit."

Unlike most of her peers, Xiao Ran will introduce the advantages and disadvantages of the house to customers every time she shows it, which is also an important reason why she can be recognized by some customers. During his time as an intermediary, Xiao Ran sold two houses, one second-hand house and one new house.

The total price of the second-hand house is 4.8 million yuan, and Xiao Ran gets a commission of 10,000 yuan, and the total price of the new house is 6.8 million yuan, and she gets a commission of 40,000 yuan. After tossing for more than half a year, he earned 200,000 yuan from selling a house, and he earned tens of thousands of yuan from working as an intermediary for half a year, and Xiao Ran was quite content.

No matter from the practical experience of being an intermediary or from the perspective of the customer, Xiao Ran feels that sincerity can be more recognized by the customer, but many intermediaries do not see it that way, which is somewhat unacceptable to her, so there is no entanglement when she leaves.

When she first joined the company, Xiao Ran had the idea of working for a long time, but after half a year, she found that working as an intermediary was far harder than she imagined, and it was not easy to make money.

As an intermediary, I will contact all kinds of customers, and for customers with a bad attitude, Xiao Ran can't be kind and pleasant, and is only willing to maintain customers who can "chat". This is also an important reason for her to give up her career as an intermediary.

If you were given another choice, would you still be an intermediary? Faced with this question, Xiao Ran firmly gave a negative answer.