In March, the sales of Japanese big brother collapsed! GAC Toyota fell 32% year-on-year

Fast Technology reported on April 2 that under the fierce offensive of domestic auto brands such as BYD, the best-selling Japanese cars in the past were completely unable to parry.

In the past March, GAC Toyota sold 55,387 units, the official said that the sales of Shuangqing increased by 19% year-on-year, the sales of SUV families increased by 36% year-on-year, and the three flagship models (Highlander, Camry, and Sena) accounted for 36%, but what the official did not tell you was that the total sales in March fell seriously year-on-year.

If the official sales of more than 50,000 units were wholesale, they would be down 31.9% year-on-year (81,000 units in the same period last year), and if the more than 50,000 units were retail sales, they would be down 10.1% year-on-year (61,000 units in the same period last year).

At present, FAW Toyota's official sales results have not yet been released, but combined with the previous monthly results, it will basically be the same as Guangfeng, so the year-on-year decline will also be serious.

Toyota as the big brother in the Japanese system is still like this, you can imagine how difficult the situation of Honda and Nissan is, the two car companies have not yet announced the sales results in March, but they can also judge one or two with reference to February.

In February, Honda China sold 45,498 units, down 38.63% from 74,142 units in the same period last year, while Nissan sold only 39,000 units in February, down 31.4% year-on-year.

At present, the price war in the domestic car market is in full swing, although Japanese cars have always been known for their solid, durable and fuel-efficient, but under such fierce market competition, these can not impress young consumer groups, and it seems that it is only a matter of time before they are completely replaced by independent brands.