According to the latest sales data, Dongfeng sold a total of 660,000 vehicles in the first quarter of 2024, a year-on-year increase of 28.3%, which not only outperformed the market, but also achieved significant growth in the field of new energy vehicles and high-end vehicles, showing a good development trend of transformation breakthroughs and catching up and leapfrogging.
Dongfeng's sales in the first quarter got off to a good start
In the field of independent passenger vehicles, Dongfeng sold a total of 201,000 units from January to March, a year-on-year increase of 93.7%. Among them, Dongfeng Passenger Vehicle (Dongfeng Fengshen, Dongfeng Yipai and Dongfeng Nano) sold 44,000 units from January to March, a year-on-year increase of 79.8%, and Dongfeng Lantu sold 16,000 units from January to March, a year-on-year increase of 188%.
Dongfeng Autonomous Passenger Vehicle Sales in the first quarter reached 201,000 units
In the commercial vehicle segment, sales totaled 145,000 units from January to March, reflecting a 16.1% y/y increase. Among them, Dongfeng Commercial Vehicle sold 37,000 units from January to March, a year-on-year increase of 28.1%, and Dongfeng Light Vehicle sold 45,000 units from January to March, a year-on-year increase of 31.1%.
Dongfeng Commercial Vehicle's sales growth accelerated in the first quarter
As an important component of Dongfeng's "4+2" business layout, Dongfeng Nissan (including Nissan, Infiniti and Venucia brands) sold 171,000 units from January to March, a year-on-year increase of 4.4%, and Dongfeng Honda sold 136,000 units from January to March, a year-on-year increase of 25.6%, demonstrating its deep strength in the field of joint ventures.
In the fiercely competitive new energy vehicle market, Dongfeng sold 178,000 new energy vehicles from January to March, a year-on-year increase of 156.2%, while Dongfeng accelerated the pace of going overseas, exporting a total of 52,000 vehicles from January to March, a year-on-year increase of 19.4%.
Dongfeng New Energy's sales in the first quarter increased sharply more than expected
The first quarter achieved a good start, thanks to the accelerated renewal of Dongfeng's product layout and the deep cultivation in the field of scientific and technological innovation. In the first quarter of this year, Dongfeng Company successively launched two new cars, Dongfeng Nano 01 and Dongfeng Yipai eπ07, as well as the world premiere of Dongfeng Fengshen L7 not long ago. Among them, Dongfeng Nano 01 is positioned as a "beautiful intelligent national car", based on the No. 3 platform of Dongfeng Quantum Architecture, and is built for the "exquisite life designer" who loves life and pursues quality, and Dongfeng Yipai is positioned as a mainstream technology electric brand, and the first model eπ007 integrates taste and technology, creating "everything is good, everything is good" for new middle-class users who pursue taste and quality The second new car, the eπ008 full-scene experience, has been launched and will be officially launched within the year, and the Dongfeng Fengshen L7 will be equipped with Dongfeng Mach electric hybrid PHREV technology for the first time, which will further accelerate the transformation process of Dongfeng Fengshen's new energy. Dongfeng New Energy's product matrix continues to grow, and its market competitiveness continues to strengthen.
In the field of technology, Dongfeng officially released the Mach electric hybrid PHREV technology, which is equipped with the industry-leading i-Control intelligent electronic control system for electric drive and hybrid engines, as well as a highly safe and durable battery, with the strongest configuration, the strongest "heart", the strongest "brain", and the strongest "armor" four system advantages, plug-in hybrid, extended range, and pure electric. Through the integration and innovation of core technology fields, the Mach PHREV brings the world's hybrid technology to a "new generation" with a new standard. In addition, the integrated die-casting samples were successfully loaded off the production line, creating the highest degree of integration, the lightest weight, and the shortest development cycle in the three "industry". Science and technology have entered a new stage of speeding up the new track.
Dongfeng Fengshen L7
In the face of the accelerated evolution of the automobile industry, Dongfeng Company has played a set of "combination punches" to adapt to the white-hot competition in the new energy era. On the one hand, we should pay close attention to strategic correction, guide all business units to walk in unison around the company's strategic goals, and optimize and improve the company's medium and long-term plans, medium-term business plans, and annual plans. On the other hand, vigorously promote the reform of the system and mechanism, following the new energy "leap action" and new energy "leap project" of Dongfeng passenger vehicle, in March this year, the commercial vehicle "leap project" was launched, and the commercial vehicle division was established. Through a series of strategic measures, we will achieve agglomeration development, improve the efficiency of resource allocation, and create favorable conditions for the company to continue to win the new energy track. At the same time, Dongfeng Company also continues to strengthen its marketing power, take the all-round promotion of the PM system as the starting point, create sustainable commodity competitiveness, and continuously promote cost reduction and efficiency improvement, and improve cost competitiveness.
The new energy track is a marathon, which tests the thickness of enterprise accumulation and the speed of strategic advancement. With 55 years of experience in car manufacturing and a solid foundation of 59 million customers, Dongfeng is accelerating the transformation and development of new energy. In the future, Dongfeng Company will continue to accelerate transformation and upgrading, actively promote the implementation of strategic deployment, strengthen the transformation and application of scientific and technological leap achievements, empower consumers with a more powerful product lineup and more valuable brand experience, strengthen the company's competitiveness in the new energy era, and write a new chapter of high-quality development.