The iPhone 15 has fallen again, and the 256GB is more accessible to the people, and Cook is also helpless

In the early years, the value retention rate of Apple's mobile phones was generally relatively high, and the price reduction generally did not occur until the second year after listing, but in recent years, due to the increasing number of models released by Apple, coupled with the lack of innovation in experience and configuration, the value retention rate of Apple's mobile phones seems to be getting worse and worse in the case of domestic high-end machines.

You will find that the iPhone 15 series, which was launched last year, has shown a continuous downward trend in price since its launch. During last year's Double 11, the iPhone 15 had a price reduction of 800~1000 yuan. By the time of last year's New Year's goods, the drop reached 1,200 to 1,300 yuan. This drop is even sharper than Double 11. Who would have thought that now its decline would be further increased. It reached 1300~1500 yuan.

Specifically, on some e-commerce platforms, the standard version of iPhone 15 is as low as 4498-4698 yuan, and the 256gb version is 5398~5698 yuan.

First of all, let's talk about why the iPhone 15 series frequently has price cuts. In my opinion, there are only a few aspects. One is that the desire to change this phone is not strong, because its appearance is more like the castrated version of the iPhone 14 Pro, although the front has upgraded the design of the Dynamic Island, but there is no high brush. Although the lens module on the rear has been upgraded by 48 million. But there is still no periscope shot.

The second reason is that the product power of the Huawei Mate 60 series is strong enough. After its launch, the sales of the Mate 60 series have already exceeded the million level. To a certain extent, it has affected Apple's appeal in the high-end machine market.

The third reason is that domestic mobile phone manufacturers have frequently released high-end phones in recent years, and have adjusted the prices of some high-end machines. These high-end machines are a big dive. It will also have a certain impact on the iPhone 15 series.

In this case, in order to increase sales, Cook had to compromise and repeatedly authorized dealers to lower the entry threshold for the iPhone 15 series. This may also be frustrating for Cook.

Some people may say that apples continue to fall if they are not good sellers. There is some truth to this. The price determines whether consumers are willing to pay for these and whether the price meets their expectations.

So is the iPhone 15 worth the big dive now? In my opinion, it is still worth it, after all, it has dropped by more than 1,000 yuan, which is a significant reduction in the threshold for entry compared to the initial stage of listing. The budget that used to buy the standard version can now buy the 256GB version. It will be more worry-free to use in the later stage.

iPhone 15There are still a lot of highlights of this mobile phone, A16 chip, 48 million pixels AI dual camera. It supports IP 68 waterproof design, super magnetic crystal panel, and thin and light body. XDR displays with a peak brightness of 2,000 nits are capable of delivering a premium experience. If you want to get the real machine as soon as possible, the price of the 256GB version on another platform is only 5849 yuan, which is worth recommending.