"4 minutes to break 10,000 ......"
"7 minutes to break 20,000 ......"
"27 minutes to break 50,000 ......"
"24-hour Dading 88898......"
Xiaomi makes cars, and many people can't fix it
After Xiaomi's release of the SU7, the entire automotive industry was boiling.
In addition to the domestic mainstream media and self-media, overseas media are not idle.
The American "Business Insider" news website published an article on March 29, "Last month, Apple gave up on its dream of making electric cars, and the company that makes iPhones in China is showing it how to do it." ”
The Financial Times said that Xiaomi's first car took only three years to bear fruit, highlighting the fierce competition in China, the speed of development of the world's leading electric vehicle industry, and the desire of tech companies to compete for market share.
"Chinese companies are not afraid to try things that haven't been done before...... And [conglomerates] like Apple are too big to make decisions quickly. ”
In addition to these mainstream media, the reactions of some car companies are also quite exciting.
Tesla's sarcasm.
On March 29, Tao Lin, Tesla's vice president of external affairs, reposted Tesla's post on social platforms, with the caption: "The underlying logic of our R&D: compare with the limits of physics, rather than with existing products. ”
There is a picture below the accompanying text, a passage published by Musk on March 27.
Cadillac's bright rub.
Compared with Tesla's subtlety, Cadillac's sarcasm is more obvious.
"We helped you build a good SUV within 500,000 yuan."
"We didn't think about parasols, awnings, and we could sell them separately for money, and Aoge was all equipped for free."
"Aoge doesn't like to learn too much, we are neither like Porsche, nor like Tesla, we just want to be ourselves beautifully."
"Ogo is not very good at inventing, and we haven't invented the buttons that cost money to add to the touch screen."
In addition to stepping on the Xiaomi car, Cadillac's practice of rubbing traffic is not hidden at all.
Mr. Jia's bitter heart.
On April 1, Jia Yueting, the founder of FF Auto, posted on Weibo that the first release of Xiaomi Auto successfully reflects the growing maturity of China's new energy industry chain.
At the same time, he also appreciated the execution and marketing capabilities of Xiaomi Auto.
But as soon as the conversation turned, it was a bitter exhortation.
“...... Xiaomi's execution and marketing capabilities are certainly worthy of praise, but the copycat culture, shortcut mode and follower thinking are regarded by many people as a guideline, which is worrying.
Values determine the ceiling, and benchmarking, plagiarism, and shallow innovation cannot bring about fundamental technological change......"
In July 2017, Jia Yueting arrived in the United States, and then posted, "I implore everyone to give LeEco some time, give LeTV some time, and we will pay off all the arrears owed by financial institutions, suppliers, and others." ”
As a result, seven years have passed, and Mr. Jia still has no sign of returning to China.
Talk about "cottages".
When Mr. Jia did not leave the United States, he used to include the title of the founder of LETV, and the LETV mobile phone he once created single-handedly also had the experience of copycat other mobile phones.
For example, the following picture.
I don't know if Mr. Jia still has the right to speak in Letv, if so, how much persuasion.
Foreigners know about the "copycat" of mobile phones.
Talk about "benchmarking".
It should be in 2021.
Mr. Jia posted on Weibo: "On the morning of July 24, 30,300 units of the limited edition FF 91 Futurist Alliance Edition were sold out." He also said that the current goal is to subvert traditional ultra-luxury car brands such as Maybach, Ferrari and Bentley.
In May 2023, Mr. Jia posted two videos on a certain platform.
According to Mr. Jia, the FF 91 weighs nearly 3 tons, has a large interior space and wheelbase ratio, and accelerates from 0 to 100 km/h in only 2.27 seconds, which is faster than many Ferraris.
What's even more powerful about the FF 91 is the acceleration weight ratio, which is well ahead of its class, and is twice as fast as the Ferrari's acceleration weight ratio.
Talk about "shallow innovation".
In 2019, Mr. Jia updated his WeChat circle of friends.
He wrote: "The FF 91, the first result of FF innovation, is now only 'one step away' from mass production, and it is time to be ready to be tested by the market and users." ”
At the same time, he also mentioned that FF was named one of the top 10 tech startups in California in 2019 by The Tech Tribune.
"FF is in the top three along with Uber and Lyft. The latter two win in business model innovation under the concept of sharing economy, while FF has been affirmed because of the technological change and disruptive innovation of products. ”
The innovative FF91 currently sells 11 units, but all of them were recalled in March this year.
Mr. Jia's scheme
Compared with the dishonest for many years, it doesn't matter if you say it, but you don't say it.
Xiaomi cars are obviously much more pragmatic.
Of course, here we still have to subjectively say that some of the excesses of Xiaomi fans.
For example, attacking the live broadcast room of Porsche and other car companies, for example, attacking and harassing Chen Zhen......
These behaviors are very, very irrational, and it is too easy to blacken Xiaomi cars.
There are a few points in Jia Yueting's post that are still relatively objective.
Xiaomi's success lies in its execution and marketing capabilities, and at the same time, it has also eaten the dividends of China's new energy vehicle industry chain and China's made-in-price ratio.
You will not be naïve to think that any company can invest 10 billion yuan and research and development for three years to make a car that looks good.
In terms of car building, Xiaomi is still a new player.
Its volume, its technical reserves, and its car-making experience still have many deficiencies and deficiencies, and there are still many things that need to be accumulated.
It is not Xiaomi alone that is stirring up the new energy vehicle market pattern, but the entire Chinese automotive industry.
Okay, let's talk about Mr. Jia again.
Just say 2024.
On February 29, Jia Yueting posted an article on Weibo: "Cook is not Jobs after all, Apple gave up making a big mistake to build a car", the article said:
Apple decided to abandon the decade-long car project, and I am very disappointed that Cook is not Jobs after all, he can keep the iPhone that Jobs built, but it seems that he can't create the future of AI electric mobility, which is the difference between a top professional manager and a great founder.
On March 6, Jia Yueting once again posted that Gaohe Automobile plagiarized, deceived users, and deceived investors.
"The plagiarist blames the original, and the perpetrator bites the victim, in a vain attempt to divert the focus of the incident and reverse black and white. "An excellent representative of China's auto industry will not be a plagiarist".
Although he is in the United States, Mr. Jia's actions on Chinese social platforms have been constant.
Why?
There are two main points in the editor's analysis.
First, the Chinese market, it is impossible for any car company to ignore it.
In 2023, China's automobile production and sales will exceed 30 million units, both hitting a record high.
Among them, automobile production and sales reached 30.161 million units and 30.094 million units, up 11.6% and 12% y/y, respectively.
It is worth mentioning that China's automobile exports in 2023 also hit a new high, reaching 4.91 million units, a year-on-year increase of 57.9%, ranking first in the world.
Excluding exports, domestic sales of Chinese automobiles were 25.184 million units.
25.184 million units.
Just ask, who can hold it?
In addition, with the gradual implementation of policies such as "trade-in", China's automotive industry is expected to usher in a resonance between supply and demand. According to the overall replacement period of domestic automobiles, the domestic sales of automobiles in mainland China will enter a peak period from 2024 to 2025, corresponding to the high sales volume from 2016 to 2018, and the scrapping rate of automobiles will also increase.
In other words, China's auto demand will move to a new height.
No car brand in the world can ignore the existence of the Chinese market.
Second, China's new energy industry chain has made the world red.
It's been seven years since I went to the United States, sold 11 cars, and got 11 back.
Think about the start-up car companies at about the same period, Ideal and Xiaopeng, and the sales of a month are thousands or tens of thousands, and Mr. Jia is not happy.
Suddenly, there was a Xiaomi that had been building a car for three years and set 88898 in 24 hours.
To say that there is no wave in my heart is really self-deception.
But it's not just Mr. Jia who is making waves.
United States, Japan, South Korea, European Union...... Now that country and organization can't say a few words about China's new energy industry chain.
Don't talk about foreign countries, just talk about us Chinese ourselves.
In the past few years, China has developed new energy, photovoltaics, solar energy, and lithium batteries......
One by one, they jumped out and said, this is not good, that is not good.
Now it's good.
Through continuous technological innovation and technological iteration, China has gradually become an important global manufacturing base for green products such as solar energy, lithium batteries, and new energy vehicles.
Imagine, if Mr. Jia's FF91 is landed in China at this time, without shortage of funds, mass production is not a matter of minutes?
In summary.
Behind Mr. Jia's "small composition", the intention of returning to China is obvious, but it is not to repay debts.
More is thinking about the wallets of Chinese consumers, and at the same time, he wants to come back and eat cake because of China's mature new energy vehicle industry chain.
Alone in a foreign land as a stranger, every time the hot search is more than a family.
Knowing that friends and businessmen climbed to the heights, I felt really uncomfortable.
- Jia
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