The all-new BMW 5 Series dropped by 60,000 in two months after it was launched, and it was completely cool?
Since its launch on January 25, it has only been two months since the launch of the new generation BMW 5 Series, and this new car has already had a discount of 5-60,000 yuan in the market.
At present, there are several situations in the market for model price reduction, one is that the product is about to be replaced, in order to make way for the new model, the old model is more preferential; the second is the industry involution, competitors are fighting a price war, and they have to be forced to join the ranks of price reduction; third, it is simpler, the decline in sales is caused, and the price has to be reduced to stimulate the market. Obviously, the new generation of BMW 5 Series, as a new car that has only been on the market for two months, this price reduction is to seek sales.
Judging from the data, the old BMW 5 Series has maintained a monthly sales level of 10,000 plus in the second half of last year, and also harvested 13,083 sales data in December last year, with a certain decline in January when the old and the new alternated, buying 10,197 units, which is understandable, because many consumers may be waiting for the new model. However, after it was launched at the end of January, there were only 4,019 units in the first full month of the new BMW 5 Series in February, which was cut in half, which can be described as quite bleak.
Its old rival Audi A6L sold more than 10,000 units in February, Mercedes-Benz E-Class also had 8,900 units, and the BMW 5 Series became the bottom one, and even seriously lagged behind.
Let's take a look at the sales in the first few weeks of March, 3.18-3.24 This week, the sales of BMW 5 Series are only 761 units, and the total sales in the first three weeks are less than 3,000 units, according to this data, the total sales of BMW 5 Series in March are likely to be less than 4,000, and the weekly sales of Mercedes-Benz E-class and Audi A6L in the first three weeks are at the level of 1,000 to 3,000. What is the reason for so much sales pressure on the new BMW 5 Series?
One: price increases. As we all know, since the beginning of this year, the entire auto market has been rolling, especially many car companies have joined the price war, and many new cars have been reduced in disguise as soon as they are listed, but the new BMW 5 Series has risen instead of falling. The price range of the new car is 439,900 ~ 639,900 yuan, which is several thousand to more than 10,000 yuan compared with the old model. In the context of price wars, it is inevitable that consumers will feel insincere, so many people take a wait-and-see attitude.
2. Appearance disputes. Although turnip greens have their own preferences, the exterior design of this generation of BMW 5 Series is very controversial. The kidney grille on the front face is still classic, the headlight group adopts the latest design, the visual effect is slightly bloated, and the extra silver lower spoiler trim under the rear is also unacceptable to many netizens.
Three: Configure castration. For example, the maximum horsepower of the European version of the 520i model has reached 208Ps, but the maximum horsepower of the domestic 525Li model engine is only 190Ps, and the European version of the new generation of BMW 5 Series is equipped with ISG mild hybrid layout, and the domestic version adopts the most basic BSG mild hybrid system with lower cost.
To sum up, the reason why the new generation of BMW 5 Series is upset is because of the lack of sincerity, and now the discount of the new car in the market is still quite large, which shows that it is really a little panicked. The original luxury medium and large car starting at 439,900 yuan is now only 379,900 yuan, which is still very attractive. It will be interesting to see if this price reduction can increase the sales of the new generation BMW 5 Series.
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