14 car companies handed in their report cards, and BYD looked up to 1.2 billion yuan in a single month
Car stuff (public account: chedongxi)
Author | Words
Editor | Zhihao
Seven car companies doubled their car sales in March! 14 car companies released their sales results.
Che Dongxi news on April 1, just now, 12 new energy car companies submitted their March report cards, BYD, Wenjie, Wei Xiaoli, Leap and many other car companies sold cars and set off a small peak, and the car market made waves again.
▲New energy vehicle sales of Chinese automakers in March
In the new power camp, Wenjie is the first Chinese local new energy vehicle company to submit a sales report card in March, with nearly 32,000 new cars delivered, winning the sales championship of China's local new power car companies for the third consecutive month.
Although Ideal released the 2024 L-series new car and the pure electric MPV MEGA, Ideal's sales have not returned to the peak, but it has lagged behind. In the first three months of this year, Wenjie exceeded the ideal by 1,808, 891 and 2,743 respectively, and in the first quarter, Wenjie sold 5,442 more vehicles than ideal.
▲新款理想L7、L8、L9
The Weilai, Zeekr, and Leap weighted tens of thousands of vehicles, all of which showed significant growth from the previous month.
Xpeng has returned to a relatively normal level, and the X9 has become a popular item, but for models in the mainstream market, the sales performance of the G6, G9 and P7 still needs to be strengthened. In addition to Xiaopeng, the new forces with sales of less than 10,000 are only Lantu, Nezha, and AVATAR.
The traditional car company camp is relatively late, BYD's sales have reached 300,000 units, millions of luxury cars look up to U8 to deliver more than 1,000, and a single brand can earn 1.2 billion yuan in a month, which can be described as very strong. Changan, Geely, and Great Wall both increased month-on-month, and Aion sold twice as many cars as in February.
On the whole, China's local new energy vehicle companies basically got rid of the haze of the month-on-month decline in sales in February, and entered the normal rhythm of promotion, with the continuous decline in the cost of raw materials in the lithium battery industry chain, the continuous improvement of policy support and terminal demand, and the growth of the team of car companies in price reduction promotion, the penetration rate of new energy vehicles is expected to continue to increase this year, and the sales volume is expected to maintain a sustained growth trend.
First, the M9 has become the 50-level sales champion of the new force
On April Fool's Day, the first to "hand in your homework" in the world!
AITO delivered about 32,000 units in March, winning the monthly sales championship of China's new cars for three consecutive months, and officially announced that it won three firsts!
▲ Wenjie Automobile announced its sales volume
Among them, the whole series of Wenjie won the first place in the sales of China's new power brands, the new M7 delivered about 25,000 units, won the first sales of new power models, and the M9 delivered 6,243 units, won the first place in the sales of models of more than 500,000 yuan in China's new forces.
▲ M9
In the first 3 months of this year, the sales of Wenjie were ideal, but it still ended in the victory of Wenjie, and it is not for nothing that netizens shouted that Wenjie Automobile is the "king of new Cheng".
It is worth noting that the M9 won the sales championship of more than 500,000 models of China's new forces, according to the data of the car emperor in February this year, in the SUV market of more than 500,000 yuan, the question world ranked second with more than 5,000 sales, and the amount of the champion BMW X5 is not much different.
▲In February, the sales volume of SUVs of more than 500,000 yuan ranked TOP5 (Source: Understand Chedi)
By March, 6,243 M9 units were delivered, which is very close to the February sales figure of the BMW X5.
Not only that, today, Wenjie also lowered the price of the new M7 entry-level model, the M7 Plus five-seater rear-wheel drive version, by 20,000 yuan to 229,800 yuan, which is expected to further drive sales growth.
▲AITO asks for the new M7
Immediately after that, Ideal also announced its sales target.
In March, Li Auto delivered 29,000 new cars, a year-on-year increase of 39.2%, although it sold nearly 3,000 fewer cars than Wenjie, but it is undoubtedly a very strong achievement for the new forces.
In the first quarter of this year, Ideal delivered a total of more than 80,000 vehicles, a year-on-year increase of 52.9%, making Ideal the first Chinese new power car company to reach the milestone of delivering 700,000 vehicles.
10 days ago, Ideal lowered its sales guidance for Q1 2024 from the original 100,000 to 76~78,000 units, and the annual sales guidance from 800,000 to 56~640,000 units.
According to the new sales plan, the ideal has successfully achieved the adjusted quarterly sales target, but it is still 480,000 units short of the lowest sales target for the whole year, and it is necessary to maintain an average of 160,000 units per quarter, and sell more than 50,000 cars per month to achieve the goal.
Second, NIO Zero Run ZEEKR returned to the 10,000 club
小鹏X9
Carry the banner of sales
Nio also lowered its sales target to 30,000 vehicles for the quarter, down from 31,000 to 33,000 units previously.
In March, NIO delivered about 12,000 vehicles, a year-on-year increase of 14.3%, returning to the 10,000 yuan club. In the first quarter of this year, more than 30,000 units were delivered, and the adjusted sales and delivery target was also achieved.
▲NIO announced its sales volume
This is related to the adjustment made by NIO in mid-March to sell cars, and since last month, NIO has continued to increase its sales.
At the NIO BaaS communication meeting, NIO officially adjusted the price system of BaaS battery leasing services and announced a new price policy.
▲NIO battery pack price adjustment
After the adjustment, the purchase of a standard battery pack and the use of BaaS method, the price of the car will be reduced by 70,000 yuan, and the monthly service fee will be 728 yuan/month, and the purchase of a long-range battery pack and the BaaS method will be reduced by 128,000 yuan, and the monthly service fee will be 1,128 yuan/month. Previously, the service fees for the above two services were 980 yuan and 1680 yuan respectively.
In addition, in combination with other discounts, NIO has also launched a NIO Phone coupon worth 6,498 yuan, 36 battery swap coupons worth about 3,600 yuan, and a one-year use right of global navigation assistance (NOP+) worth 4,560 yuan for users who purchase 2024 models.
▲Buy Weilai and get a mobile phone (source network)
NIO mobile phones, 36 battery swap coupons, etc., NIO's car purchase gift package successfully drove sales growth.
Just today, NIO also announced that it will launch a subsidy of up to 1 billion yuan for the replacement of oil vehicles. Oil car users who replace NIO's 2024 new cars will receive an additional 10,000 yuan optional fund subsidy. NIO is also further maintaining sales growth by cutting prices in disguise.
Leapmotor and ZEEKR have also handed over their report cards, with Leapmotor delivering about 15,000 vehicles in March, a year-on-year increase of 136%, and Leapmotor also entered the 10,000-unit club.
▲Leapmotor announced its sales volume
In the first quarter of this year, ZEEKR delivered 33,000 vehicles, a year-on-year increase of 117%, doubling sales, and the new ZEEKR 001 was set to break 30,000 in the first month of its launch.
Xiaopeng Motors also posted a report card, although it has not returned to the 10,000 club, it can also be seen that Xiaopeng is trying to catch up.
▲Xpeng Motors announced its sales volume
In March, Xpeng delivered 9,026 new vehicles, up 99% month-on-month and 29% year-on-year.
The comeback of Xpeng sales is closely related to the Xpeng X9 "explosive orders", the Xpeng X9 delivered 3,946 units in the same month, which is close to the sales of Xpeng Motors in February, and nearly 8,000 units were delivered in March.
▲小鹏X9
This achievement is very rare for Xiaopeng, which was once deeply involved in sales "halving".
In March, the new energy MPV market was in full swing, although the ideal MEGA has always been controversial, but the first week of delivery also successfully exceeded 1,000, the 2024 Denza D9 was also launched at a reduced price, and the Xpeng X9 successfully drove the sales of Xpeng Motors.
In addition, the price war has also boosted the "rejuvenation" of Xpeng's car sales. On March 3, Xiaopeng Motors officially announced that all models of Xiaopeng G6 will be reduced by 20,000 yuan for a limited time, and played promotional slogans such as "King of Pure Electric Volumes" and "200,000 smart pure electric cars to buy G6".
According to 36Kr, Xpeng Motors expects vehicle deliveries in the first quarter of 2024 to be 21,000 to 22,500 units, a year-on-year increase of about 15.2% to 23.4%, while the cumulative delivery volume of Xpeng in the first quarter of 2024 is 21,800 units, a year-on-year increase of 20%, meeting delivery expectations.
And just today, Xpeng Motors officially announced that the 2024 Xpeng G9 current car will be reduced by up to 20,000 yuan for a limited time, and the 2024 Xpeng G9 will be sold at 243,900 yuan.
3. Nezha fell 17% year-on-year CEO wants to learn marketing from Lei Jun
Nezha delivered 8,317 units in March, an increase of 25% over the previous month, but Nezha Automobile was also the only new local force in China whose sales fell year-on-year in March.
▲Nezha Automobile announced its sales volume
Of course, Nezha officials also said that Nezha L will be listed in April, and it will be delivered when it is listed, and the Tongxiang factory is undergoing reconstruction and expansion projects, which will have a greater impact on the output in March and April, and it is expected that the production capacity will be gradually pulled from mid to late April, with an annual production capacity of 200,000 units.
▲哪吒L
At present, the biggest problem in front of Nezha Automobile may be mainly in marketing.
Zhou Hongyi, the founder of 360 Group and an investor in Nezha Automobile, publicly criticized Nezha Automobile during the live broadcast, and also asked Nezha executives to learn from Xiaomi and learn more from Lei Jun. After Daniel Zhang reflected, it was not a shame to learn from Lei Jun, and at the same time said that the three cars of Nezha X, Nezha GT and Nezha S are worth re-listing and releasing in the second half of the year, telling a good brand story and product highlights.
▲Nezha CEO said that he learned marketing from Lei Jun
Previously, Nezha Automobile received two capital increases in March. Including an increase in registered capital of 100 million yuan and a subsidy of 200 million Hong Kong dollars provided by the Hong Kong government, Nezha still has the potential for development, but it is still unknown whether it can be brought into play.
Fourth, BYD's monthly sales exceeded 300,000 vehicles, and it was nearly 1.2 billion in January
On the whole, the overall performance of the new forces is outstanding, and when it comes to traditional car companies, BYD's sales are still unbeatable.
According to the official March 2024 production and sales report, BYD sold 302459 cars in March, directly selling 180,000 more new energy vehicles than in February, an increase of 148% month-on-month. This compares with 207,080 vehicles in the same period last year, a year-on-year increase of 46% in March
▲BYD's March production and sales report
Among them, BYD Dynasty/Ocean sold 287,000 units, Denza Auto sold 10,000 units, Yangwang sold 1,090 units, and Formula Leopard sold 3,550 units.
As a million-level luxury car, the price of the U8 is 1.098 million yuan, combined with the sales of more than 1,000 yuan, BYD can earn nearly 1.2 billion yuan in March only by looking up to a single brand and a single model.
In addition to BYD, Great Wall and Geely's new energy vehicle sales both showed a year-on-year increase.
Great Wall Motor sold 22,000 new energy vehicles in March, up 78% month-on-month and 66% year-on-year.
▲The Great Wall March production and sales express
Geely's new energy vehicles also achieved a year-on-year increase, with sales of 150,000 units in March, and new energy vehicles accounted for 45,000 units, an increase of 34% month-on-month and 65% year-on-year, with a new energy penetration rate of about 30%.
▲Geely's March production and sales report
In addition, GAC Aion also achieved a strong increase in sales in the month, with global sales of 32,500 units in March, an increase of 95.1% month-on-month. In late March, Aion added an entry-level model, the AION Y Plus 310 Xingyao Edition, which also lowered the price to below 100,000 yuan for the first time.
However, Aion's sales declined to a certain extent compared with the same period last year, and it was also the only car company among traditional car companies that declined year-on-year.
Conclusion: China's auto market is in a calm before the outbreak
Judging from the above news, in March this year, a number of new energy vehicle companies got rid of the haze of declining sales in February, and basically doubled year-on-year. China's new power car companies are almost collectively rejuvenated, and many new cars have entered the 10,000 club and are inseparable from price reductions. BYD is even more outstanding, with sales of 300,000 units, leading China's local car companies.
The first quarter of 2024 has ended, but the most exciting moment is coming, and the official launch of the Xiaomi SU7 at the end of March will have a certain impact on the April list.
On the first day of April, many car companies such as Wenjie and Zeekr announced price cuts, and many car companies have set very aggressive sales targets this year. The current new energy vehicle market may still be in a quiet period before the outbreak.