According to an authoritative industry report, the market penetration rate of new energy vehicles in China will further climb, and is expected to grow steadily from 35.2% in 2023 to 60% in 2033. In this process, the three main technical routes of pure electric vehicles, plug-in hybrid electric vehicles and extended-range electric vehicles will maintain a long-term coexistence pattern. Among them, pure electric vehicles benefit from the continuous improvement of the charging pile network, the continuous improvement of power battery energy density and charging efficiency, and the deep integration of intelligent technology, and its economy and user experience will continue to be optimized, especially the lower cost of use and excellent driving experience, which will become the main motivation for consumers to choose pure electric vehicles, and then promote the rapid growth of pure electric vehicle market share.
The current situation and trend of the pure electric SUV consumer market
In China's automobile consumer market, pure electric SUVs are gradually emerging and are warmly sought after by consumers. This is due to the unique advantages of an all-electric SUV, such as energy-efficient driving performance, spacious and practical interior space, and an atmospheric exterior design that is in line with modern aesthetic trends. These features meet the diverse needs of consumers at different levels for vehicle functionality, comfort and environmental protection.
In terms of brand layout, Tesla leads the high-end electric SUV market with its advanced electric technology and autonomous driving functions, local brand BYD occupies an important share in the low, medium and high-end markets with its strong technology research and development capabilities and rich product matrix, and NIO has won the love of many consumers who pursue quality and service by relying on its innovative business model and service concept. Especially in the price range of 100,000-300,000 yuan, the pure electric SUV products of the above brands have achieved good sales performance, which strongly proves that pure electric SUVs have become an important driving force for consumption upgrading in China's auto market.
It is one of the top 10 pure electric SUV models in China in terms of sales
List 6-10: NIO ES6, Nezha X, BMW iX3, Geely Geometry E Firefly and Yuehu. The NIO ES6 ranked 6th, with retail sales reaching 2,959 units in February 2024. Positioned as an intelligent electric all-round SUV, it adopts a wide shoulder design, integrates a tight and powerful double waistline and two-tone body, and has a long wheelbase to reflect a restrained sense of sportiness. The length, width, height and wheelbase are 4,854 mm, 1,995 mm, 1,703 mm and 2,915 mm, and it is available in nine exterior colours and four interior colours. The standard battery pack (75 kWh) has a range of 450-500 km in CLTC combined mode, and the ultra-long-range battery pack (150 kWh) has a CLTC combined range of 930 km.
No. 1-5 on the list: Model Y, Yuan Plus, AION Y, SONG L, and Song PLUS EV. With monthly sales of 22,537 units, the Model Y is firmly in the top spot in all-electric SUV sales and is one of the most popular SUV models in the world. In the top five on the list, BYD accounted for 3 models, of which Song L ranked 4th, with a monthly retail volume of 5,265 vehicles. Song L is positioned as a B-class pioneer hunting SUV, with a wide-body hunting rear end, showing full and dynamic. The length, width, height and wheelbase are 4840mm, 1950mm, 1560mm and 2930mm. The Song L 662KM Transcendence (lithium iron phosphate blade battery) CLTC has a pure electric driving range of 662km under comprehensive working conditions.
In summary, China's pure electric SUV consumer market is in a golden period of rapid development, and various brands are competing to launch competitive products, which further promotes the increase in the market share of pure electric SUVs in the entire new energy vehicle market. With the acceleration of related infrastructure construction and the improvement of consumer awareness and acceptance of new energy vehicles, pure electric SUVs are expected to achieve more significant growth in the next decade and profoundly change the overall landscape of China's automotive industry. Therefore, whether it is an automobile manufacturer or an enterprise in the related industry chain, grasping this development trend, continuing to invest in R&D and innovation, optimizing product structure, and providing better services will be the key to coping with increasingly fierce market competition and winning the trust of consumers.