With the rapid growth of China's domestic service market, from 277.6 billion yuan in 2015 to 1,089 billion yuan in 2022, and is expected to exceed 1.3 trillion yuan by 2027, we see the rapid expansion and maturity of a huge market. Behind this growth is a significant increase in consumer demand for household cleaning, daily labor and household services, especially in the trend of online consumption. However, with the expansion of the market, the pain points of the business are gradually exposed, including low service matching efficiency, poor user experience, low customer retention rate, and low conversion rate. These issues have forced the housekeeping service industry to undergo a digital transformation to adapt to the new needs and challenges of the market.
In such a market context, the housekeeping maintenance applet solution launched by Qibo Cloud provides a comprehensive and comprehensive digital platform for enterprises in the industry, covering a full set of functions from service appointment, omni-channel marketing, to customer management and data analysis.
Omni-channel traffic monetization and customer expansion
By integrating multiple social media channels such as WeChat official accounts, mini programs, and video accounts, Qibo Cloud's solution provides an extensive publicity and promotion network for housekeeping service providers. Merchants can directly publish housekeeping service items on the Mini Program, so as to realize online purchases, appointments and door-to-door services, covering a wider geographical scope, and attract users through a variety of marketing tools such as flash sales, group purchases, full reductions, etc., to increase the number of orders and conversion rates.
Diversified services and convenient online appointments
Mini Programs support a wide range of service types, from housekeeping to car repair, cleaning, moving, etc., providing consumers with a wealth of choices. Users can place orders and make appointments online at any time, avoiding the cumbersome appointment and waiting, and further improving service efficiency and user experience through online payment and reminder functions.
Distribution fission and private domain user precipitation
Qibo Cloud's distribution tools and marketing tools help merchants effectively expand their customer base, and through the promotion of cashback, cross-industry distribution and performance incentives, merchants can recruit members as promoters to establish a strong private domain traffic pool.
Membership management and repurchase promotion
The membership system of the Mini Program supports refined management, including member information inquiry, user portrait tagging and other functions to help merchants better understand and serve members. Features such as membership credits, secondary cards, and points encourage users to repurchase and brand loyalty.
Short video marketing and word-of-mouth communication
By using the grass planting function of short videos, merchants can quickly attract consumers' attention, form a more realistic and comprehensive understanding of products and services, and promote user demand and conversion efficiency.
Rich marketing campaigns with user purchase incentives
Built-in marketing tools such as coupons, first order discounts, group sharing, etc., not only meet the daily marketing needs of merchants, but also help dig deep into user needs and increase the purchase rate.
In summary, Qibo Cloud's housekeeping maintenance applet solution not only provides strong support for the digital transformation of the housekeeping service industry, but also greatly improves user experience and service efficiency through a series of innovative functions and services. With the continuous expansion of the domestic service market, the adoption of such SaaS solutions has become an important tool for domestic service providers to enhance their competitiveness, expand their market and increase their revenue.