From March 26th to 27th, the 8th China New Media Summit and TOPKLOUT AWARDS Ceremony hosted by Crowley was successfully concluded at Beijing International Hotel.
The summit focused on the theme of "Increasing the Future", and the top talents, institutions, platforms, and brands were all present, which attracted widespread attention in the industry. The summit focused on new trends in many fields such as short dramas, e-commerce, and local life, as well as new changes in the content industry, bringing a large number of high-value dry goods to participants, which was well received by the industry.
The first day of the conference was opened by the much-anticipated red carpet show, which brought a wonderful visual feast to the online and offline audiences with @张瑶, @王钟瑶, @氧化菊 and @搭搭随便夫妇等重磅嘉宾盛装出席, and the atmosphere of the event continued to rise.
During the summit, Zhang Yutong, general manager of Crowley, shared the "China New Media Development Annual Report", which systematically outlined the development trend of the industry, and she pointed out that "creators with 500,000 to 3 million fans have become the backbone of the waist, and the proportion of this part of the creators has increased for three consecutive years, and now accounts for 14% of the total number of accounts." ”
(Zhang Yutong, general manager of Crowley)
Hu Bing, China's chief supermodel and well-known actor, brought a keynote speech "Building a Quality Live Room with Ingenuity - The Integration of Quality and Effect Brought by Aesthetics", allowing us to understand the story behind the star live broadcast room. He mentioned, "I hope to become the first stop for the world's good things to enter China, the first stop for Chinese brands to go overseas, and become an online SKP, which is my goal." ”
In addition, Rwanda, head of the marketing business of Giant Engine Giant Star Map and Talent, Lei Binyi, founder and CEO of Wuwu Media, travel blogger @Fangqikiki, and Han Shixing, co-founder of Sanli MCN, all expressed their respective views, and golden sentences were frequently issued at the summit.
In the CXO roundtable dialogue session, Wang Dong, Chief Operating Officer of Chaoyun Group, Lv Bai, Vice President and Chief Content Officer of Zhongshun Jierou Group, Lv Shaojun, CEO of Weishi Pet, and Luo Yujin, Chief Information Officer (CIO) of Nature Hall Group, discussed the theme of "Changes Brought by New Media Digital Economy to Brands", bringing new inspiration to the audience.
On the 26th, the award ceremony for talents, institutions, and brands pushed the event to a climax, and many awards such as the 2023 Creative Creator of the Year, the 2023 Quality Anchor Live Room, the 2023 Emerging Creator, the 2023 Most Socially Influential Clothing and Apparel Brand, and the 2023 Most Socially Influential Beauty Brand were released. In this summit, Crowley selected a total of more than 300 honors, empowering celebrities in an all-round way in terms of popularity, influence, and commercial value.
On the 27th, at the Crowley Theme Forum, many industry leaders and platform executives brought many new insights into the content industry, new trends in commercial marketing, and new directions in influencer marketing, empowering the commercial development of China's content industry. The summit invited a number of guests to give speeches around the four themes of "big business and new track", "the breakthrough battle of e-commerce", "short drama sounding the rallying call", and "local life and the rise of agriculture, agriculture and agriculture".
Chen Linfeng, COO of Small Universe App, gave a keynote speech on "Why is podcast a content form that is not trapped by time", she mentioned that "emotional value is not virtual, it is a rigid need for people to connect, and podcasts are really the content called for by the healing era." Shen Shuaibo, financial writer and manager of Attack Wave Finance, brought "The "Small Track" Discovered by People Who Chase Popular Models; Guo Guangyu, Chief Brand Officer of Three Squirrels, shared "The Battle of Breakthrough of Short Video E-commerce"; Liang Biao, General Manager of Integrated Marketing of Malt Media, brought a keynote speech "The Outbreak and Commercial Value of Short Dramas"; Xu Lei, General Manager of Papa Candy Brand Center, revealed the secret of "Exchanging Traffic for Increment, New Media Gameplay of Papa Candy......
As the organizer, Crowley has become a third-party research institution in the content industry with wide coverage and authoritative data in China, and its self-developed monitoring system covers video, audio, graphics and other content accounts, covering 80% of the top influencers on each platform, involving more than 30 vertical categories, and producing more than 1,000 copies of the list every year.
At the same time, as the promoter, promoter and service provider of the industry, Crowley will, as always, stand at the top of the wave of China's content industry, continue to provide high-quality content and cutting-edge information for all parties in the industry, grow together with all parties in the industry, make efforts for the sustainable progress of China's content industry, and do a good job in its role as a fair, fair and open third-party service provider, and prosper together with the industry.