On March 25th, the domestic makeup brand Caitang entered the "Guanyi" press conference held in Beijing Summer Palace.
At the same time, in conjunction with Tmall Super Brand Day, the whole live broadcast was launched in the Tmall Caitang live broadcast room. Mr. Tang Yi, the founder of Caitang brand, Chen Duling, the brand ambassador of Caitang, and star makeup artists Yang Dan, Jin Helong, Mu Jianming, Hua Tianqi, etc., attended the event and witnessed the release of the "Guanyi" series jointly signed by Caitang and the Summer Palace.
From the "Celadon Series", the "Striving for Green" series to the "Guanyi" series, Caitang has always expressed unique Chinese aesthetics with a unique aesthetic perspective. This time, it co-branded with the national IP "Summer Palace" to customize a new look for the four star products of Caitang, giving the brand aesthetics a new height and thickness, and at the same time, taking this opportunity to officially announce the four special celebrity makeup artists of Caitang, leading the way of professional makeup and showing the smart beauty of Chinese women.
Interpretation of Guanyi Aesthetics The joint series was released
At the press conference, Mr. Tang Yi, the founder of Caitang brand, together with the instructor of the Summer Palace, explained the aesthetic concept of the co-branded "Guanyi" from the appearance, technique and makeup.
As the largest existing royal garden in China, the Summer Palace is known as the "Royal Garden Museum" with both grandeur and exquisite beauty, bringing inspiration and shock to beauty. The "Guanyi" series, co-branded by Caitang and the Summer Palace, is inspired by the landscape architecture of the Summer Palace, and its customized new packaging takes the beautiful scenery of the Buddha Fragrance Pavilion, the middle of the painting, the Jade Belt Bridge, and the 17-hole Bridge in the garden. The landscaping art of the Summer Palace is in line with the makeup techniques of Mr. Tang Yi, the founder of the Caitang brand, with light and dark, virtual and real, and blank space, and Chinese artistic aesthetics are contained in it. The Summer Palace "although it is made for people, it is like opening from the sky", and Caitang has always adhered to the "original beauty" in the same line, the word "Yi" in the dictionary also has the meaning of face, and the view of the Yi is also the view of oneself, the view of oneself and then makeup, to achieve the unity of makeup people.
From the three realms of Chinese gardens to the interpretation of the three realms of Caitang's "Guanyi", from the "unity of heaven and man" of the Summer Palace to the "unity of makeup and man" of Caitang, in this inheritance, Chinese beauty has gone to the world step by step. As Mr. Tang Yi, the founder of Caitang brand, mentioned, "The beauty of China is majestic and brilliant, and there are also elegant and beautiful, and I prefer to extract some moving elements from the subtleties and simplify the expression." Caitang's Chinese aesthetic is restrained, it is simple, it is Chinese, I believe it is also the world. “
Brand ambassador Chen Turin helped to release Guanyi makeup on the spot
In the co-branded aesthetic film performed by Caitang brand ambassador Chen Duling, Chen Turin plays two roles, from the ancient costume to the returned designer of modern clothing, viewing the beauty of the summer and interpreting the combination of Caitang, showing the ancient and modern inheritance of aesthetic context in the creative form of crossing the ancient and modern.
At the press conference, Mr. Tang Yi, the founder of Caitang brand, and Chen Duling, the brand ambassador of Caitang, released a new Guanyi makeup "Green Mountains and Green Water Makeup", and shared the makeup creation concept, the silhouette of the rolling mountains is outlined at the eyes, and the lips are dotted with water and blue waves. Chen Turin also expressed her love for this makeup, she mentioned that her daily makeup will be lighter, but today's makeup is very stylish, which is very suitable for herself.
Mr. Tang Yi, the founder of Caitang brand, also specifically mentioned, "Qingshan and green water makeup can very well reflect the beauty of Chinese style, and it is also an expression of Chinese makeup in my mind. I hope that more girls will turn into green mountains and green waters together this spring, feel the lakes and mountains of the Summer Palace, and everyone can become their own scenery. ”
Caitang's special celebrity makeup artist debuted and cultivated professionally
As a professional makeup artist brand customized for Chinese faces, Caitang has always been based on professionalism, and specially invited Yang Dan, Jin Helong, Mu Jianming, and Hua Tianqi 4 star makeup artists to come to the press conference in person, and officially announced that they have become Caitang's special celebrity makeup artists, and team up with the guests in the audience to create a customized makeup "Green Mountains and Green Water Makeup" for the models.
In this regard, Mr. Tang Yi, the founder of Caitang brand, said, "Caitang is a professional makeup artist brand, and the original intention of our design and development of each product is to hope that it is convenient to operate, the makeup effect is outstanding, and more importantly, Caitang also hopes to teach everyone to make up makeup, and everyone can make up a unique makeup of their own." In the future, makeup artists will not only participate in the research and development of our products, but also design and share more wonderful makeup looks for everyone. This also marks another important step forward for Caitang on the road to a professional makeup artist brand.
At the press conference, Mr. Tang Yi, the founder of Caitang brand, and Chen Duling, brand ambassador of Caitang, held a blockbuster unveiling ceremony together, announcing the official release of the joint "Guanyi" series of Caitang and the Summer Palace.
In 2024, on the occasion of the 10th anniversary of the establishment of the Caitang brand, the "Guanyi" series will continue the brand's consistent aesthetic and spirit, allowing more people to see the unique Chinese aesthetic expression of Caitang. Condensing brand power and product power, Caitang will always adhere to professionalism, adhering to the concept of "turning complexity into simplicity and integrating people", hoping that makeup will better serve people, and use professional products to customize makeup solutions suitable for different Chinese faces, and bloom the original beauty with Chinese makeup.