In order to improve the awareness and accessibility of financial services, focus on finance for the people, financial benefits for the people, and financial convenience for the people, and help the high-quality development of the real economy, recently, the Sandu County Branch of the Agricultural Development Bank organized the "Inclusive Finance Promotion Month" publicity activity
The bank has always adhered to the people-centered development philosophy, is close to the needs of the masses, actively popularizes financial knowledge and inclusive financial service policies to the masses, helps consumers correctly understand financial products and services, and improves the ability to identify and prevent risks. The first is to make full use of the LED display screen of the business outlets to play the slogan of "building an inclusive financial ecosystem and promoting the sustainable development of the economy", and put up posters, display racks and leaflets in the business hall to create an inclusive financial publicity atmosphere in which everyone participates and everyone is responsible. The second is to make full use of the opportunity to handle business, and the counter staff and publicity personnel will distribute publicity materials to customers who come to handle business, popularize financial knowledge, and enhance consumers' awareness of rights protection. Third, in order to further expand the scope of publicity and improve public participation in publicity activities, the staff of the bank went into square communities, rural areas, blocks and other places to carry out publicity, and at the same time, in order to increase research and visits and understand customer needs, the staff went deep into loan enterprises to carry out publicity work, continue to optimize customer service experience, and continuously improve the accuracy and coverage of inclusive financial services.
In this publicity campaign, the bank used easy-to-understand and down-to-earth publicity methods to teach the knowledge and skills of inclusive finance to the general public, and help them better enjoy financial services. In order to improve the intensity and efficiency of policy promotion, in the next step, the bank will continue to pay attention to and publicize relevant financial knowledge, further expand the scope and depth of inclusive financial publicity, continuously optimize the direction and focus of publicity work, and fully convey the advantages and value of inclusive finance to everyone.
(Liu Yuchan, Sandu County Branch of the Agricultural Development Bank)
