The statements in this article are based on reliable sources and are repeated at the end of this article
Two days ago, Lei was limited to 800 pieces of Xiaomi tooling, a jacket was priced at 299 yuan, and it was snatched up 3 minutes after it was put on the shelves, and a piece of 299,800 pieces was 239,200 yuan.
As we all know, Mr. Lei has always been a unique brother in the technology industry, especially in marketing.
The strength of the rice fans who have been following Xiaomi is definitely not to be underestimated, is it possible that Xiaomi Group will really do some magic?
01
Xiaomi's new car is about to go on sale, and there is still a day to hold a new car press conference, before that, Lei Jun has been doing various publicity, holding his mobile phone and sitting in a car with all netizens to go back and forth in the Xiaomi car factory.
There are also short videos about the introduction of SU7, which are almost comparable to documentaries, several episodes!
Xiaomi SU7, as the first car of Xiaomi's family, is undoubtedly pinned on by Lei Jun, and many people are guessing whether the cost performance of this car will be as high as that of Xiaomi mobile phones.
Of course, in order to solve the doubts of netizens, Lei Jun is still as confident as ever, and Lei Jun has answered the questions of netizens very thoughtfully, but he estimated that he did not expect that under the promotional video of SU7, netizens fell in love with his workwear.
Lei Jun's pet fans are also obvious to everyone, since there is a demand for rice noodles, the main one is satisfied.
At first, Lei Jun didn't think so much, so he put 800 Xiaomi overalls on the shelves, and the overalls for sale looked the same as those worn by the employees in the Xiaomi car factory.
There are reflective strips,There is also Xiaomi's pinyin logo,Wearing this on the street is estimated to be really real。
Not only that, but these 800 jackets are limited in size and are available on a first-come, first-served basis, but does anyone really spend 300 yuan to buy a tooling from another company?
Not to mention, it was snatched up after three minutes on the shelves, and I can't imagine how popular Lei Jun would be if he sold tooling in the live broadcast room.
What's even more exaggerated is that some netizens who grabbed tooling changed hands and sold their clothes on second-hand platforms at a high price, and when they saw a few five hundred or six hundred, they felt that it was already too much, and the most excessive thing was that someone actually sold it for 999 yuan.
There are still many buyers who want to buy it, is this the legendary belief in rice?
Some online stores have seized the business opportunity, and the logo of the tooling on Mr. Lei's body is hidden, and the classic logo is hidden, and the customized advertisement is on sale, and it is not cheap, and the original price is not much different.
Zhao Xinran, general manager of Xiaomi.com, said: The first wave of Xiaomi tooling sales has ended, but seeing that there are still so many enthusiastic fans, Xiaomi plans to open an online store stall to sell tooling in the future.
Then there are a lot of rice fans urging them to be put on the shelves, some netizens hope that Xiaomi will put another 10,000 pieces of tooling on the shelves as soon as possible, and some netizens are worried that the quality of the first version on the shelves again is not the same.
It can be seen that Xiaomi is really deeply rooted in the hearts of the people, and Mr. Lei's wave of operations has also caught other operators off guard.
To be honest, this jacket on the shelves of Xiaomi is quite suitable for spring wear, and the rice noodles that have received the goods say that the material is nylon, and the overall quality is very stiff, especially like the jacket that has been on fire recently, and it is not only thin but also handsome to wear.
If this situation continues, will there be another clothing side business behind Xiaomi, selling special Xiaomi jackets, Xiaomi jackets, Xiaomi down jackets, Xiaomi short sleeves... Then the target brand is Nike Adi.
02
Netizens speculated whether Mr. Lei's operation of selling tooling was intentional, just to test the water in the garment industry first, after all, I haven't seen any company selling its own tooling.
Mr. Lei said that the 800 pieces of clothes on the shelves are really the tooling worn by their employees, so the question is: who is buying these Xiaomi tooling?
Another thing is incredible, can you get a job gift package when you buy clothes, or will you get a set of tooling when you buy Xiaomi SU7?
Netizens looked for answers in the online mall with doubts, and sure enough, everyone guessed what netizens found?
Netizens found Tesla's overalls, compared with Xiaomi's overalls, Tesla's is more simple, and the price is only 150 yuan.
This makes everyone unable to sit still, what is the purpose of selling their own tooling, in order to give those friends who have not succeeded in joining the company?
Some netizens expressed dissatisfaction: "Let's have a set of Wuling Hongguang"
A senior rice fan prayed on the Internet that those who grabbed the clothes must not show off when they received the goods, but they were afraid that they couldn't help crying.
As a result, another rice noodle had to be skinned, and he also used his own dialect to show off that he grabbed the tooling.
It's not that there are a total of 800 pieces, judging from the answers of netizens in the comment area, why do so many netizens grab Xiaomi tooling, could it be that these 800 netizens are showing off everywhere when they grab the clothes?
Although everyone knows that Lei Jun is the king of goods, but this business is really strong, not only for the Xiaomi brand advertising, but also mainly for SU7 to pave the way, maybe wait until tomorrow's press conference everyone will know the purpose of tooling sales in recent years.
Looking back, Xiaomi seems to have released something hot, including the previous new energy lighters, perfume machines, electronic heating shoes, leather desk lamps... One is more wonderful than the other, one is more expensive than the other, and one is faster than the other.
03
I don't know how many friends are looking forward to tomorrow's SU7 launch event as much as I do, Lei Jun said when he introduced this car, "The car is for driving." ”
Moreover, the target car dealers are still Porsche and Tesla, and many people say that Mr. Lei copies everything, and the copies are all international popular brands.
Mr. Lei doesn't think so, and it is not difficult to see from the SU7 banner that "the best car to drive within 500,000 yuan" may really be able to surpass the ranks of luxury cars in the future.
Mr. Lei himself said: "I am a Porsche owner, and I am also a Tesla owner, since we want to make a car, then we must make the best car, and what is advertised must be the best brand." ”
I don't know what you think, not long ago I just said that Apple slipped halfway through the car, if the street is running in the future are all technology company cars, it will be funny, Apple car, Xiaomi car, Huawei car, OPPO car, VIVO car... There's still a little bit to look forward to.
Xiaomi SU7 is a tram, Lei always gave him a price of less than 500,000, and said that he drove from Beijing to Shanghai for fifteen hours and only charged twice, and for the future market of SU7, Lei is very confident: 10~15 years into the top few cars.
It's not once or twice that Mr. Lei has "spoken wildly", and he has a program at every press conference, which makes everyone look forward to both Lei Jun and SU7.
It is indeed very curious, in a period of comprehensive price reduction of cars, Lei Jun wants to sell Xiaomi cars to less than 500,000, netizens commented: 99,000 make a friend.
Lei Jun wants everyone to respect technology, so 99,000 is unlikely, if the price is right, will you consider buying a Xiaomi SU7?
Resources:
[1] Jiupai News: Lei Jun talks about the price of Xiaomi SU7 again: it will be a bit expensive but it is worth the money, I participated in the test of the new car, drove from Beijing to Shanghai for 15 hours, and charged twice halfway