Known as "the most beautiful BYD", it sold 27,403 vehicles in 3 months on the market, does it really understand the Chinese people?
In the increasingly competitive environment of the new energy vehicle market, the key factors for product success are its quality, performance and accurate market positioning. As a new model launched by BYD, Song L quickly gained attention in the market with its unique design concept and excellent performance, and in just three months, the Song L model achieved sales of up to 27,403 units, becoming a bright dark horse in the 200,000-level pure electric market. So, behind Song L's success, which Chinese people's car needs are met?
1. Aesthetic needs
As a leader in the field of new energy vehicles in China, BYD has long been committed to R&D and innovation, and as a cutting-edge force of the BYD family, Song L has inherited the brand's consistent excellent quality. In terms of exterior design, Song L has introduced BYD's latest family-style design concept, presenting a design style different from the Dynasty series and Ocean Net, with smooth overall lines and elegant rounded corners, showing the dual charm of fashion and stability. At the same time, the body size is just right, which not only ensures the spaciousness and comfort of the interior space, but also meets the convenient needs of urban driving and parking.
Second, the functional requirements of the cockpit
The interior design of Song L demonstrates BYD's excellent craftsmanship and forward-looking design concept. The layout of the console is characterized by simplicity and atmosphere, and the latest generation of intelligent interconnection system is implanted in the floating central control screen, bringing users a rich and diverse entertainment experience and convenient and efficient information services. The seats are made of sophisticated materials and are comfortable to the touch, with excellent support properties to ensure that the driver remains comfortable during long driving sessions. In addition, the Song L is also equipped with advanced intelligent driving assistance systems, including adaptive cruise control and lane departure warning and other functions, which greatly improves the safety and convenience of driving.
3. Power demand
In terms of power, the Song L is available in two versions: rear-wheel drive and four-wheel drive. The single-motor version is divided into two types of power outputs, 150 kW and 230 kW, with a peak torque of 310 Nm and 360 Nm, respectively, and two battery packs, 71.8 kWh and 87.04 kWh, capable of achieving a range of 550 km and 662 km. For those looking for extreme performance, the dual-motor version delivers a maximum power of up to 380kW and a peak torque of 670Nm, while the 87.04kWh battery pack ensures an excellent range of 602km.
The Song L has excellent cruising range performance among models in its class, which can meet the comprehensive needs of consumers for daily travel. In addition, the Song L offers a variety of driving modes to choose from, whether it is a city commute or a suburban tour, it can easily cope with it, showing excellent adaptability and flexibility.
In addition to the excellent performance of the product itself, BYD has also increased its layout in the field of marketing, and carried out comprehensive and in-depth publicity and promotion of Song L through diversified online and offline channels. Its promotional video and accurate social platform advertising have further increased Song L's exposure. The physical display of the offline auto show is also very attractive, and these marketing strategies have not only effectively enhanced the popularity and influence of the Song L, but also further stimulated consumers' strong interest in this model.
Summary:
The reason why Song L can quickly emerge in the increasingly competitive domestic new energy vehicle market is due to its excellent product strength and accurate market grasp, coupled with the increasing value of the BYD brand, which makes consumers more willing to choose this model. Looking forward to the future, with the expansion of the market and the diversification of consumer demand, Song L will continue to show stronger market competitiveness and inject new vitality into the development of the BYD brand.