The 2024 Spring Promotion, Ctrip's 318 Global Travel Bargain Festival ended perfectly!
In this year's Ctrip 318, Luyue Group strives to create a new high in data under the omni-channel, full-scene, and full-network delivery, and create a feast of wine and tourism promotion. "From online boot screen to cross-platform exposure, to offline advertising and co-branding, this 318 hopes to be able to display Luyue brand stores through multi-channel and global display through a full range of marketing strategies, accurately reach the target group, and refresh the new height of brand promotion. Meng Sheng, general manager of marketing of Luyue Group, said.
Shanghai Hongqiao Railway Station
In this 318 promotion, Luyue's resources not only covered Ctrip's online channels, such as the homepage of Ctrip's APP, mini programs, exclusive event pages, PC and Ctrip's media matrix, but also expanded to multiple offline touchpoints. Beijing, Guangzhou, Chengdu, Wuhan, and Luyue carefully selected the central business districts and railway stations of the four first-tier cities and other densely populated areas, and concentrated on joint offline advertising to dominate the screen exposure, so as to maximize brand visibility and effectively convey to the target audience.
In addition to offline advertising, Lvyue Flower Building Luxury, Riran Oriental Waikun Tower Hotel also cooperated with Ctrip to launch an interactive photo installation with the theme of "YOYO Dolphin" on the seaside.
This adorable YOYO dolphin is not only eye-catching, but also specially equipped with an Instant interactive camera to encourage visitors to interact with nature and capture beautiful travel moments.
Based on the background of Ctrip's 318 Global Travel Bargain Festival, this cooperation aims to bring users global travel goods, encourage users to go outdoors, travel beautifully, and promote the popularization of high-quality travel experiences.
Located on Weizhou Island, the Flower Mansion, Riran Oriental Waikun Tower Hotel, from the design concept to the service scene, is closely around the "ocean", is the best viewing place to watch the sunrise and moonset, so that guests have the maximum space to get in touch with the ocean. This is a perfect attempt for OTA platforms to cooperate with characteristic B&B hotels, and we look forward to bringing richer travel experiences to tourists in the future.
Dolphin YOYO is still waiting for you on Weizhou Island, come and check in and leave your own marine memory!
"With this 318 promotion, our goal is to deepen the influence of Luyue and its brands in the hearts of consumers through a wide range of online and offline channels, and at the same time bring more diverse travel choices and discounts to users. Meng Sheng said.
* Let everyone have a great vacation experience *