Recently, a bubble tea shop on Southern Song Dynasty Royal Street in Hangzhou launched a high-priced milk tea of 188 yuan for a cup, and this price tag quickly sparked heated discussions on the Internet.
According to Qixinbao data, the operating entity behind the bubble tea shop, Hangzhou Lanyu Catering Management Co., Ltd., the company's intellectual property information shows that it has a total of 15 "Lanyu" trademarks, including advertising sales, catering and accommodation, convenience food, beer and beverages and other industries, but they are currently in the state of "waiting for substantive review" and "preliminary examination announcement".
Hangzhou Lanyu Catering Management Co., Ltd. was established in November 2023, registered at No. 19, Zhongshan Middle Road, Shangcheng District, Hangzhou, Zhejiang Province, and its legal representative is Jingxi.
In addition, according to the relationship between the founder of the brand, Jing Xi, it was found that he once owned three companies under his name, among which Yixiang Space (Beijing) Trading Co., Ltd. and Attraction (Shenzhen) Trading Co., Ltd. have been cancelled one after another, and only Hangzhou Lanyu Catering Management Co., Ltd. remains.
Consumer responses to this price have been mixed. Some people sighed, "I'm stunned, a cup of milk tea is so expensive!", and some people expressed their understanding, thinking that "milk tea of more than ten yuan is more cost-effective". However, the owner said that the 188 yuan cup of milk tea is not for the pursuit of high profits, but because of the high cost behind it, and the current high-priced milk tea is actually operating at a loss.