Redmi's first 8s Gen 3 model exposed: straight screen + 90W fast charging

On March 26th, according to the news of the digital blogger @Digital Chat Station on Weibo, Xiaomi is about to usher in a thousand-yuan machine, the model is 24069RA21C, which is expected to be an iteration of the Redmi Note 12 Turbo.

(Source: Weibo @ Digital Chat Station)

In terms of configuration, Redmi's new machine will be equipped with Qualcomm's latest 8s Gen 3 processor, equipped with a 5000mAh battery, supports 90W fast charging, and is still a straight screen, but it is unknown whether it will continue the LCD material screen of the previous generation.

Lu Weibing once said at the Qualcomm Snapdragon press conference that the Redmi Note Turbo series will be renamed and will surpass its predecessor in terms of performance. At the same time, Wang Teng also mentioned that according to internal estimates, the use of the new 8 series processor will increase the cost by nearly 1 billion yuan compared with the use of 7 series processors. As a result, it is expected that the cost of the new machine will increase, which will lead to an increase in its price compared to the previous generation.

(Source: Produced by Lei Technology)

In this way, Redmi Note Turbo will no longer be positioned in the thousand-yuan price segment, but will go up to the two-thousand-yuan price segment?

The recently released Xiaomi CIVI 4 Pro is also powered by the Snapdragon 8s Gen 3 processor and matches the high-end flagship in terms of flash storage and storage configuration, using a combination of LPDDR5X and UFS 4.0. In terms of image system and screen performance, it is also on par with the Xiaomi 14 Pro, which can be said to be a comprehensive benchmark for the Xiaomi digital series. However, its price is a full thousand yuan lower than the Xiaomi 14, with a starting price of 2999 yuan.

(Source: Xiaomi official website)

Considering the cost, although Redmi's new model uses the same processor as the CIVI 4 Pro, it may not reach the top of the range in terms of flash memory and storage specifications, and it may also be slightly inferior to the CIVI 4 Pro in terms of image configuration and screen. But in exchange for a larger battery, faster charging, and an expected lower price.

(Source: Xiaomi official website)

Note12 Turbo won the first place in sales of all channels, all brands, and all price segments in the first month of its release last year, and broke the monthly sales record of the first sale of new products in the industry in 2023.

In fact, in the low-end mobile phone market, cost performance has become the most important competitive factor. Compared with the unique technology and innovation pursued by the high-end flagship market, consumers in the low-end market pay more attention to the practicality and price advantage of products. Therefore, in this market competition, manufacturers often attract target consumer groups by optimizing cost control, accurately positioning product functions, and improving user experience.

(Source: Xiaomi official website)

This means that in the low-to-mid-end market, manufacturers need to pay more attention to how to balance performance and cost to ensure that the product can not only meet the basic needs of users, but also be attractive enough in terms of price. In addition, with the continuous progress of science and technology and the improvement of manufacturing technology, the functions of the former flagship models can now be often seen in low-end products, which makes the product cost performance in the low-end mobile phone market further improved and the competition is more intense.