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Employee No. 001 sued the boss of Beauty Beauty again

Employee No. 001 sued the boss of Beauty Beauty again

Employee No. 001 sued the boss of Beauty Beauty again

The story of Beauty Beauty was originally an inspirational story of a husband and wife working together to start a business, but in the end, it evolved into a bloody drama with an old-fashioned plot and a protracted plot.

The proprietress "Weibo Husband Search" is the climax of this drama. In the following years, there were endless entanglements of emotions and interests.

No, because of the problem of property division, employee No. 001 sued Huang Tao, the owner of Beauty Makeup.

Ex-wife re-accused ex-husband

Divorce is easy to say, but difficult to say. When the relationship is broken, it is nothing more than a clear distribution of benefits.

Huang Tao, the owner of Beauty Makeup, made the divorce very complicated, and it turned into a bloody drama that lasted for many years, and new plots popped up from time to time.

On March 26th, Beauty Makeup (605136. SH) announced that Huang Tao, the controlling shareholder, actual controller, chairman and general manager, was once again sued by his ex-wife Weng Shuhua. Due to the property dispute between the two parties after the divorce, Weng requested the division of property and transferred 1/8 of the 134 million shares of Beauty Beauty Cosmetics registered in Huang's name, that is, 16.7475 million shares. Based on the closing price of the day, the market value of this part of the equity is 135 million yuan.

The two live behind closed doors, and it is difficult for the outside world to know when the rift in the relationship between Huang and Weng appeared. What is certain is that as early as July 2021, Huang Tao filed a lawsuit with the court over the divorce dispute with Weng Shuhua. At that time, Weng filed an application for property preservation, which led to the judicial freezing of 1.12 million shares of Beauty Beauty held by Huang.

The divorce of the boss of a listed company is more complicated than ordinary people in that once it involves the division of equity, it may affect the stability of the company's control.

In August 2022, Weng Shuhua applied for withdrawal of property preservation, and Huang Tao's above-mentioned equity was released from judicial freeze. Is this a thaw in the relationship between the two?

Not really. In November 2023, 10 million shares of listed companies held by Huang Tao were frozen by the judiciary again, and it was disclosed in the relevant announcement that the divorce dispute between Huang and Weng had been effectively ruled by the court, but it was not clear whether it involved the division of the equity of the listed company.

In February this year, the Shanghai Xuhui District Court issued an "Enforcement Ruling" to Huang Tao, which will carry out judicial enforcement of the above-mentioned frozen 10 million shares.

Employee No. 001 sued the boss of Beauty Beauty again

Weibo prequel to find a husband

The story of beauty makeup is an inspirational story of a husband and wife working together to start a business.

This year, Huang Tao has just entered the year of knowing his fate. He graduated from Tsinghua University in 1998 with a master's degree in automation, and stayed on to teach for two or three years.

However, he is not satisfied with a stable life in an ivory tower, and has always wanted to step out of his comfort zone and create another career.

From October 2000 to October 2022, he worked as a regional executive in a foreign company for two years. Soon, he decided to start his own business, and in 2003, he co-founded Feituo Infinity with two friends, mainly engaged in advertising. From the very beginning, the company has been moving towards the goal of going public. As the process of the company's listing was lengthened, in 2011, Huang Tao transferred his equity and withdrew from Feituo Unlimited.

Today's beauty makeup started in an online store. In 2007, Huang Tao was sick at home and spent three months transforming a clothing store run by his wife, Weng Shuhua, into a cosmetics store.

Weng Shuhua once reviewed the couple's entrepreneurial experience through her personal Weibo, "The current beauty makeup is run by me from a Taobao store while taking care of the sick Huang Tao. ”

The key step in the development of beauty cosmetics is to get the agency right of Xiangyi Materia Medica. "Including store operation, customer service, purchase, packaging, and everything as small as the staff eating, I took care of it single-handedly," Weng Shuhua once recalled to the media.

Weng showed the relevant pictures through Weibo that she used to be the sales administrative director of Beauty Beauty Cosmetics and was the company's No. 001 employee.

However, she does not directly hold the equity of Beauty Beauty, and in 2019, she withdrew from the daily operation of the company and became a full-time wife.

As early as 2014, Beauty Beauty had plans to go public overseas and began to build a red-chip structure. However, more than a year later, the company decided to go public in China.

During this period, many large institutions are optimistic about beauty makeup, Ali Department, Lingyu Cornerstone, Guangfa Qianhe, etc., have invested real money in the company.

In August 2016, Beauty Beauty officially started its A-share IPO journey. The process was full of twists and turns, stumbling and stumbling, until September 2020, when the dream of the main board of the Shanghai Stock Exchange finally came true.

On March 8, 2021, Weng Shuhua posted a long post "Looking for a husband" on Weibo, making the relationship problems of the husband and wife public.

Difficult transition

In the process of starting a business, Huang Tao has always paid attention to "trend business". The establishment and expansion of Beauty Beauty is the result of grasping the trend.

Twenty years ago, Taobao was launched, officially kicking off the prelude to China's e-commerce. During this period, all kinds of traditional enterprises have touched the Internet and enjoyed the dividends of early e-commerce development.

Cosmetics have a high degree of standardization, small size, high customer unit price and repurchase rate, and are naturally suitable for e-commerce. In the past, cosmetics have always been sold in the form of offline counters, and brands are not familiar with how to open and operate online, especially international cosmetics brands.

If there is demand, there will be a market, so a large number of e-commerce operating enterprises came into being.

Employee No. 001 sued the boss of Beauty Beauty again

In the early days, Baozun e-commerce and beauty cosmetics mastered the gameplay and traffic password of the e-commerce platform, and lived an easy and profitable life for many years by operating e-commerce for the brand.

With the deepening of the development of the e-commerce industry, various brand enterprises have paid more and more attention to Internet channels, and have set up their own e-commerce teams to control this important channel in their own hands, and gradually reduce their dependence on e-commerce operations. Gone are the good days of beauty and makeup.

In 2022, under the double blow of internal and external unfavorable factors, Beauty Beauty will suffer a huge loss of 139 million yuan in one fell swoop. Its peers, Youquhui, Kaichun shares, Baozun e-commerce, etc., are in a similar situation.

In order to survive, Beauty Beauty sought transformation under the leadership of Huang Tao and quickly transformed into an e-commerce retail enterprise. At the same time, with the help of its own operational advantages in e-commerce channels, it began to incubate its own brands. In 2022 alone, the company will launch a number of new brands in agricultural products, children's skin care, tea and other categories, such as Xunwei Archive, Aibeimeng, Beibiyou, and Xuhuan.

In 2023, the company expects to turn losses into profits and achieve a net profit attributable to the parent company of 28 million yuan to 35 million yuan. This is the result of the combined effect of factors such as the growth of emerging channel business and the smooth progress of incubating brands.

In the capital market, Beauty Beauty has also had a glorious moment. At the beginning of the listing, the company's share price rose for more than ten consecutive trading days, and the stock price soared from the issue price of 12.23 yuan to the peak of 54.89 yuan (before the right to reset), and the market value once exceeded 20 billion yuan, and now, there is only 3.22 billion yuan left.

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rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .. 6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]), 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157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6); --weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .) 1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]), body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: 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dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){-appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-input-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--immersive-safe-bottom: env(safe-area-input-bottom)}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}.rich_media_content p{clear:both; min-height:1em}td p{margin:0; padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}*{{margin:0; padding:0}.rich_media_content *{max-width:100%!important; box-sizing:border-box!important;-webkit-box-sizing:border-box!important; word-wrap:break-word!important}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}

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