Information source: Toutiao's official account Guangming Network "Why do these young people choose to "reverse travel"?
Headlines' official account Xinhuanet "Why have young people's tastes changed due to the rise of "reverse tourism""
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Text丨 Small sei
Editor丨 Small sei
During every statutory holiday, tourist attractions across the country are crowded, and people want to enjoy the beautiful scenery and relax, but they rush into the crowd, and the sense of experience drops instantly.
However, compared with the traditional tourist crowd, young people are unique, they do not go to popular tourist attractions, but choose some unpopular attractions, third- and fourth-tier cities, and even during the tour, do a variety of operations that ordinary people can't understand?
So why is this happening, and what is youth tourism doing?
Travel to an unpopular town
Nowadays, many young people, during the holidays, will not go to those famous and hot attractions, they will go to some small places that basically no one visits.
Basically, not many people go to these small places because it has few attractions, and it is not an Internet celebrity check-in place, and even tour groups do not have this location.
But young people say that they like to go to unpopular attractions with few people, because there is a unique flavor here, and there are many famous scenic spots, and it is not good to go to the experience by themselves.
Although the attractions are good there, there are a lot of people, and you will feel very crowded when you walk on the road, and some unpopular attractions, its scenery is also very good, and there are few people, so you can achieve real relaxation and leisure.
And there are generally very popular attractions on the Internet, and many young people no longer go there, because many hot attractions, after really getting there, you will find that it is not very good than the publicity.
Young people now feel that the more the attraction is promoted, the worse it is, because the really good attraction does not need to be promoted, and naturally people will travel.
Only if it is not a very good attraction, it needs to be publicized to let more people know and attract more people to travel.
These hot attractions, not only are the scenery not so good, but the consumption is also very high, because the attractions are hot, and the surrounding accommodation and food are very expensive.
And those unpopular attractions, because there are not many people who go, so the price is not very high, and the price is very cheap to live in a hotel that is more luxurious than the popular scenic spots, so why not?
Now in the eyes of young people, travel is not only to enjoy the scenery, relaxation is the most important, usually busy with work has no time to go out to relax, take advantage of the holiday must relax and relax.
If you go to an overcrowded attraction, the experience is not good, and you can't relax, so it's better to go to a scenic spot with fewer people, which also has a different flavor.
Moreover, many young people travel more often to change places to relieve fatigue, such as those small attractions in third- and fourth-tier cities, where there is a comfortable feeling and the mood can be more relaxed.
There are also young people who feel that going to less crowded attractions can better reflect their uniqueness, young people are always mavericks, and they prefer to do something different.
They don't like crowded attractions, they don't want to follow the crowd, they feel very unique when they go to less crowded attractions, and they want to explore some scenic spots with beautiful scenery but everyone doesn't know.
In addition, there are many ways for young people to travel, which is eye-catching.
Special Forces Tourism
Special forces tourism is to spend the least amount of money and time, to visit the most attractions, this kind of travel with less cost, tight time, and many attractions, young people like it very much.
And special forces tourism has gradually become popular, they don't even eat during the tour, just to visit some attractions more than a day.
There are three main reasons why this kind of tourism can become popular, the first is the pursuit of uniqueness, under normal circumstances, people travel to a scenic spot to stay for a while, and may browse two or three attractions in a day.
But young people don't want to be like the general public, and this kind of travel can bring out the difference of young people, they go to some attractions, even just take a look, take a photo and go to the next one.
The second reason is that they will think that this way of travel is more memorable, and under the special forces type of tourism, everyone will be very tired during or after the tour.
Different from ordinary tourism, this method will be more remembered, so this is why special forces tourism can become popular.
The third reason is to save money, young people's economy is generally not very good, they have just come out of work for a few years, and the economic pressure is still very great.
The price of items in tourist attractions is generally not low, and if you travel for a long time, it means that your cost is higher.
For young people, this kind of economic consumption is difficult to support themselves, so they have developed a special forces-style tourism method.
In terms of transportation, they will choose the cheapest green train, and if they are on the train for a long time, they will choose to sleep on the train, and the scenery on the train is also very good, with a different sense of experience.
After getting off the train, they leave their luggage at the hotel and immediately go out to visit, and in one day, they have to visit most of the attractions, which is very time-saving.
Some don't even know how to book a hotel, just one day, and then take the car back after the trip.
Of course, this kind of tourism is only acceptable to young people, young people's health is good, if the elderly people, with special forces type tourism, it will definitely not be bearable.
Go on a tour for good food
In the eyes of ordinary people, travel is to enjoy more beautiful scenery, go to different cities to feel different fireworks in the world, and relax the body on the way to play.
But some young people don't think so, they travel for the sake of food, in the circle of friends of young people, we can often see that the photos of traveling are basically food.
This situation is more common among girls, and what is more attractive to them than tourist attractions is the unique cuisine of the region.
A girl once said that 80% of the reason why she travels to a place is because of the food that attracts her.
I usually like to taste some food that I have never eaten, and sometimes I see a place on the Internet that has delicious food, and many people go to buy it, and I have the urge to go to this place.
After arriving at the place, no matter how long the queue is at the entrance of the gourmet store, I have to queue up to buy, sometimes a queue is two hours, and it is dark after buying, but I don't regret it.
After I went to travel, I didn't appreciate the main attractions properly, at most I went there to see it, and most of the time was spent eating food.
Many people don't understand this kind of tourism, but this has become a means of publicity for some scenic spots, and people in scenic spots often post their scenic spots on the Internet to attract people's attention.
This method is still very popular, and it often attracts a large number of people, and sometimes people go to buy these foods, not because of how delicious they are, but because they take photos and post them on the Internet, so that others can see that they have eaten the food.
The scenic spot is to make the food into Internet celebrity food, which may not taste very good, but after it is made into Internet celebrity food, people will naturally come to buy it.
Just like today's movies, some movies have become Internet celebrity movies under continuous promotion, and the content of the movie may not be good, but there will still be people who come to watch it.
summary
The practice of reverse tourism for young people just proves that young people are unique, which is a good phenomenon.
Compared with the popular scenic spots that have been overexploited by commerce, those unpopular attractions seem to retain more local features and characteristics, and traveling in such places may have a better experience than popular scenic spots.
Travel, of course, is not for the end, the end is just a reason for those who love travelers, and the "accident" in the middle is the real goal.
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