"The most important thing is that the fragrance of books can go far, and there is poetry and books in the belly"
Old books contain the warmth of time
It carries the traces of history and the wisdom of mankind
Read old books
It's like having a conversation with a witness to history
It helps us understand the past better
Inspire to think about the future
Recently, Zhanzhan Road Street has carried out a series of activities of "Old Books and New Knowledge", deeply excavating the cultural resources in the jurisdiction, closely combining with the practice of civilization in the new era, and carrying out a variety of reading promotion activities such as "collecting grandpa storytelling", reading sharing meetings, and used book markets, so as to improve the residents' awareness and interest in old books, enrich spiritual and cultural life, improve humanistic quality, and help the construction of "Scholarly Xicheng" and "Happy Xicheng".
"Exhibition" the cultural charm of the jurisdiction
In terms of ambiance
The street of Exhibition Road can be described as unique
In this event, Exhibition Road Street skillfully integrated the "Old Books and New Knowledge" logo with the IP "Small Exhibition" of Exhibition Road Street, and designed a promotional banner of "Exhibition and Exhibition, 'Reading' to See Civilization" for 23 communities. Use intuitive visual expression to carry out the "old books and new knowledge" activities and the new era civilization practice activities simultaneously and in series, create a "penetration" propaganda and education model, coherently promote each activity, and form a brand effect.
In order to further enrich the spiritual and cultural life of resident readers, let the "old books" glow with life, and share knowledge through exchange, the exhibition road street highlights the theme of the activity, and strives to carry out the promotion of national reading. Taking traditional festivals and important time nodes as an opportunity, we should do a good job in the coverage of reading promotion, and integrate the "Old Books and New Knowledge" activities into the community New Year Festival, the series of activities of the Exhibition Road Street Museum, and the convenience market of learning from Lei Feng's volunteer service, so as to guide the residents of the jurisdiction to develop a good habit of advocating reading and consciously reading.
Make reading a "joy to read"
To read with pleasure, but also to read with pleasure
According to the relevant person in charge of the exhibition road street, during the event, the street innovated the form of reading promotion and created a unique reading brand, providing a more interesting "opening way" for the residents and readers in the jurisdiction, so as to attract more readers to join the ranks of reading and make reading a "pleasant" reading.
"In this event, we specially launched the 'Collecting Grandpa Storytelling' civilization practice brand, which has been well received by resident readers. The relevant person in charge of the exhibition road street said that the street invited the red collector Qin Jie in the jurisdiction to preach for the residents of the jurisdiction as an old party member, and guide the residents to feel feelings from the collection and learn knowledge from the exhibition. On February 26, standing at the time node of the 10th anniversary of General Secretary Xi Jinping's important speech on "2.26", Mr. Qin Jie explained to the residents of the district the development achievements of Beijing in the past ten years by collecting maps of Beijing over the years and recalling the old atlas.
At the same time, the 23 community New Era Civilization Practice Stations in Zhanzhan Road Street also actively held used book rafting sessions, theme lectures, reading sharing sessions, etc., attracting the active participation of many residents. Everyone said: "These reading promotion activities are so good, very interesting and meaningful, let us strengthen our cultural self-confidence in reading, and let the fragrance of books waft into every family." I hope that the community will carry out more activities like this in the future!"
At present, more than 10 "old books and new knowledge" activities have been carried out in Zhanzhan Road Street, and "old books and new knowledge" are being carried out on a regular basis in a system, mechanism and brand. "We will continue to cultivate the fertile soil of used book culture, strengthen cooperation with cultural units inside and outside the jurisdiction, and jointly create more influential cultural activities. The relevant person in charge of the exhibition road street said that in the next step, the street will continue to refine the brand of "collecting grandpa storytelling" in the new era of civilization practice activities, taking the "civilization alliance" of the exhibition road as the starting point, revitalizing the cultural resources of the jurisdiction, uniting the territorial civilization units and building forces, and launching activities such as old book donations, book exchanges, and cultural gatherings around important time nodes, so that people can feel the charm and power of culture while enjoying the fun of reading, and inject new impetus into the construction of "Scholarly West City".
Text: Ren Haining, Fu Tianhui
Image: Exhibition Road Street Yu Hezhang
Proofreading: Hou Mingyue and Li Yiran
Editor-in-charge: Wang Zhao
Review: Yao Miaomiao
Issued by: Li Zhuo