Recently, the Xiaomi Civi 4 Pro phone was officially released, and most netizens said that they were looking forward to its new performance on thin and light models and contour screens. At the same time, the mobile phone market developed steadily in February, an improvement compared to last year.
According to the Whale Staff e-commerce data platform, in February this year, the sales volume of mobile phones on the online e-commerce platform (Taobao, Tmall, and JD.com) was about 5.6 million, down 8% year-on-year, and the cumulative sales were about 22 billion, up 10% year-on-year. The average price of the mobile phone market has increased significantly in a year, which also indicates that the high-end mobile phone market is expected to break through this year.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
The overall market of the industry is in good condition, the market share of mobile phone brands has increased slightly, and the year-on-year sales volume has also been raised.
Judging from the market pattern data in February, Apple's mobile phone market share accounted for 50%, and the sales volume increased slightly by 5% year-on-year, while Xiaomi's mobile phone sales accounted for about 13%, and the sales volume increased by 17% year-on-year. In addition, the sales of mobile phone brands such as Huawei and Honor increased by 12% to 18% year-on-year.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
From the price segment to gain insight into the mobile phone industry, compared with other price segments, only the sales volume and sales volume of the price segment of 5,000 yuan and above have increased year-on-year, with an increase of 9% and 26% respectively. It can be seen that consumers' acceptance of high-end models is increasing, and the increase in the market share of high-priced mobile phones has also driven the average price of the overall mobile phone market.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
According to the data of the comprehensive e-commerce hot sales list, the top three mobile phones in sales are all Apple iPhone15 series.
iPhone15promax is the best-selling, with an average price of 8,732 yuan and a monthly sales of nearly 110,000 pieces, followed by iPhone15pro, with a monthly sales of nearly 90,000 pieces and an average price of 7,781 yuan, and iPhone15 with an average price of 5,999 yuan and a monthly sales volume of about 80,000 pieces. The frequent price cuts of the iPhone 15 series in February have significantly increased sales in the market.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
In February, the mobile phone market made steady progress, and in the future, with the release of new phones from major brands, how will the mobile phone market change?
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
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