Huawei stuck in the neck?Only 4 months after "re-listing",Zhijie S7 exposes the truth of failure?

"The Zhijie S7 will be available on April 8. "I don't know how many people's first reaction is the same as 51 Jun: Hmm? Is my memory confused? Hasn't this car been on the market for a while?

You haven't crossed it, Zhijie S7 has indeed been on the market, strictly speaking, it is going to be re-listed in 4 months. What kind of embarrassing operation is this, and is it tantamount to admitting that the car has failed?

For this reason51Jun took a look at the sales of ZhijieS7,Since it was launched in November last year, there has not been a month of sales of more than 800 vehicles,It is indeed a not very good result,And the official at the end of DecemberIt said that it has received more than 10,000 big orders,Why is there such a big difference between the number of orders and the actual sales?In fact, the problem lies in the production and delivery link。

Not long after the launch of the Zhijie S7, it was plagued by the problem of insufficient production capacity and delayed delivery, and rumors of delayed delivery and non-delivery of the Zhijie S7 continued to appear on automotive forums and social media, and the official had to introduce a compensation plan for delayed delivery in mid-January: before waiting for more than 6 weeks, you can enjoy a subsidy of 200 yuan per day, up to 10,000 yuan.

However, the release of the compensation plan does not mean that Zhijie has solved the production capacity problem, and it did not take long for the official delivery time to quietly change from the original 6 weeks to 10-12 weeks, which is equivalent to about 3 months to pick up the car, which can be said to be a very low delivery efficiency in the current car market.

The Zhijie S7 is produced by Chery's new intelligent networked super factory No. 2, with a planned annual output of 500,000 vehicles, but the first vehicle rolled off the assembly line in December last year.

Zhijie S7 is equipped with Huawei's package of full-stack solutions, including intelligent cockpit, intelligent driving and intelligent car cloud, etc., these systems all use Huawei's chips, Mate 60 series mobile phones are out of stock for a long time, which can show that although Huawei has the ability to develop and produce its own chips, it affects the production progress of the whole vehicle because of limited production capacity.

It is worth noting that in fact, not only Zhijie S7, but also another highly Huawei-oriented model, AVATR 12, is also stuck by chips.

On the other hand, in addition to the chip shortage, the contradiction in the cooperation between Chery and Huawei may also be a factor affecting delivery. I still remember that at the end of January, there was such a news: Han Biwen, deputy general manager of Chery Automobile and general manager of the manufacturing division, suddenly resigned, and it was rumored on the Internet that he was dissatisfied with Huawei's "lack of basic respect for Chery" and sent a mass email within the company to denounce Huawei, and then resigned.

Although Chery later denied the rumor, the departure of senior executives was not a cooperation project, and said that the cooperation between the two sides was progressing smoothly, but it would inevitably cause reverie from the outside world.

Afterwards, a person familiar with the matter revealed that there are indeed some problems with the cooperation between Chery and Huawei, mainly because Huawei is too strong and constantly feeds back quality problems to Chery, but it is not cooperative enough with the needs of the other party, especially on the software side, some Chery employees said that Huawei is unwilling to open the most basic software flashing permissions, and does not allow employees on the production line to brush software to affect efficiency.

For various reasons, the delivery of Zhijie S7 was delayed in large quantities, and Han Biwen, who was responsible for docking with Huawei, was under great pressure and resigned angrily.

Han Biwen, former vice president and general manager of Chery Automobile's manufacturing division

Until March 16th, Yu Chengdong responded to the problem of the difficulty of delivery of Zhijie S7 at the China Electric Vehicle 100 Forum, and he admitted that the listing and mass production of Zhijie S7 were delayed due to chip shortage and factory relocation, and the above problems are expected to be resolved in April, including the transfer of Zhijie S7 to the exclusive production line production, so Zhijie S7 will be re-launched in April.

The problem has been solved, but why is it being solved now? Another meaning of Big Mouth's words is that the Zhijie S7 was rushed to the market without being fully prepared, and the result was still overturned.

After a toss, it not only affected the user's experience and rights and interests, but also damaged the reputation of the intellectual world.

As for the difference between the Zhijie S7 and the re-launch on April 8, considering that it has no serious defects, 51 Jun guesses that it will mainly emphasize that the production capacity and delivery problems of the Zhijie S7 have been solved to stabilize consumer confidence, and will not be reversed in the sales model.

In addition, the Ministry of Industry and Information Technology has officially declared two new models of the Zhijie S7, which have the same power as the MAX RS version on sale but weigh 45 kg in curb weight, which means that the battery capacity and range may be increased to improve the competitiveness of high-end models.

At the same time, the beginning of April is an ingenious time node, Xiaomi SU7 will be officially launched on March 28, there is no doubt that this is a very hot super heavy new car, friends have to guard against it. As a direct competitor to the Zhijie S7, it is not ruled out that the official will adjust its price to increase its attractiveness, and the current Zhijie S7 has a total of 4 models, with a price of 249,800-349,800 yuan.

The initial listing price of the Zhijie S7

In any case,ZhijieS7Always have Huawei's halo on its head,It can be displayed and sold in Huawei stores across the country,After solving the delivery problem, I believe there will be no shortage of orders。 This is also a reminder to other brands that blindly chasing the heat and catching up with the ducks on the shelves without first improving the quality of the product will often outweigh the losses in the end.

Copyright Notice

Some of the pictures in this article come from the Internet

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