Where to go in the spring? Here is the tour guide——
The first is "Shangchun Mountain", which arranges a travel time for us: "In February, the willows are drunk with spring smoke, and the mountains and grasses are long in March, and the most beautiful is the day in April in the world, and the spring water of a river is as green as a blue ......"
Source: Beijing Daily client
The first is the "textbook cover", which recommends us to check in places: from the Forbidden City in Beijing to the Huangpu River in Shanghai, from the Great Wall of Jinshanling in Hebei to the ancient city wall of Xi'an in Shaanxi, and from the Snow Town of Heilongjiang to the Xisha Islands in Hainan......
Follow the "Textbook Cover" and "Spring Mountain" to enjoy the splendid spring!
If you want to say the hottest secondary creation in recent times, it must be the "textbook cover".
The topic of "accidentally photographing a Chinese textbook" poked the hearts of netizens, and since then, everyone has opened their eyes wide and competed to find the beautiful scenery around them, helping to promote the humanities and landscapes of their hometown. Magnificent mountains and rivers, famous buildings and pavilions, opera culture, intangible cultural heritage products...... Coupled with the words "Chinese" and other words, each one looks like the cover of a Chinese textbook when I was in school.
Jinan Baotu Spring is designed as a "Chinese textbook cover". Photography by Wang Qin
The Shandong Provincial Department of Culture and Tourism showed the beautiful scenery of Jinan Baotu Spring, Qingdao Fushan Bay, and Dongying Yellow River Estuary on the "mobile cover", attracting netizens to suggest "a VR Lu version of the textbook";
There are also many netizens who follow the attractions mentioned in the text to check in, turning the words in the book into the scenery in the photos. For example, "Summer Palace", "Baotu Spring", "Huangguoshu Listening to the Waterfall" and so on are all articles in textbooks, when the relevant photos are paired with the two big words "language", people's memories are instantly evoked: "I have learned this article!"
There are still many landscapes that have not been written into Chinese textbooks, but they still can't stop the enthusiasm of netizens for "explosive reform". For example, after Qingdao's Jiaozhou Bay Bridge appeared on the "textbook cover", people couldn't help but think of the sentence they had learned before: "The moat becomes a thoroughfare"; after Laoshan Mountain was on the "textbook cover", the sentence "The water is surging, and the mountains and islands are mountainous." Trees are thick, grass is abundant" is also immediately concretized.
In addition, there are many photos that record the life of the bits and pieces on the "textbook cover", lovers holding hands, parent-child outings, friends dinner, etc. The original seemingly ordinary fragments of time, because of the frame of the "textbook cover", instantly added a touch of book aroma, a sense of luxury, and moving power.
Some people see the DNA of "Chinese aesthetics" from the secondary creation trend of "textbook covers" - any picture of "textbook covers" can evoke the "memories engraved in the blood and bones", so that a certain paragraph or scene in the text, a certain year, a certain month or that person in life, unconsciously emerge in front of them.
Textbooks record generations of school years, accompanying us through the most innocent learning time of our lives. From the word "morning" on the desk to Kong Yiji's fennel beans, from "Li Lei and Han Meimei" to "Du Fu is very busy", even if many years have passed, when the people, things, and things in the textbook resurface, it will always evoke the nostalgia hidden in the bottom of my heart.
Therefore, when the "language" logo is added to each photo, a sense of intimacy arises. We will even automatically "turn the book" in our minds, for example, when we see the scene of grass and trees germinating, our brains will "pop up" Zhu Ziqing's "longing, looking forward to, the east wind is coming, and the footsteps of spring are approaching"; when we see the photos of ancient buildings, we will think of Du Mu's "corridor waist and high eaves"...... Perhaps, this is the reason why "textbook covers" can continue to gain traffic.
At a deeper level, this is actually the awakening of cultural memory. The texts and histories that I have memorized since I was a child and sat at my desk and straightened my back are the wisdom accumulated by Chinese for thousands of years, and they are implanted in our minds through the campus time, so that when we grow up, we can easily distinguish what is Chinese, what is the national tide, what is subtle, what is blank, what is vast, what is the lingering rhyme, what is the reunion of the world, what is the feelings of family and country......
Tang style and Chinese rhyme, into the ears are the sound of nature, the ancient tune is close to the body, and the eyes are all pearls. I only hate me for being lazy, and I missed a few articles back then.
The campus scenery of Shandong Normal University is designed as a "textbook cover". Source: Shandong Normal University
When the annoying "familiarity and memorization of the full text" slips away with time, when those cultural memories accumulate into cultural consciousness, those beauty and wisdom become desirable - poetry and distance.
As Li Hui, a professor and doctoral supervisor at the School of Literature of Shandong Normal University, said, "Observing this phenomenon at a deeper level, it actually reflects the deep pursuit of modern people for 'poetry and distance'."
In the fast-paced life, people are often troubled by all kinds of trivial matters and stress, and they are eager to escape the hustle and bustle of the city and find a peaceful and beautiful world. And the color of the mountains and rivers that appear on the "textbook cover" happens to become the sustenance of this emotion.
Taking advantage of the "textbook cover" to compete for the release of characteristic cultural and tourism resources, it is to use the emotional value points of textbooks and teaching materials to evoke the collective youth memory and carry out the image promotion of tourist destinations, which is essentially an extension of the "Internet celebrity effect".
The beautiful scenery around the country is "on the cover", and with the filter of "cover", the beautiful scenery seems to be no longer an ordinary beauty, but with a little "tall" arrogance and "book fragrance" rendering.
And the nostalgia of childhood, the nostalgia for the sound of books in the past, and the memory of immersing myself in beautiful words do indeed make people deeply appreciate the "romance of language".
Looking at the "textbook covers" posted by netizens all over the world, wandering through the night scene of "the stars are hanging down and the plains are wide, and the moon is surging and the rivers are flowing", strolling in the spring color of "the sky is clear, the wind is harmonious", and I encountered the smart ...... of "the crystal curtain moves in the breeze, and the roses are full of incense The beauty that lingered in my mind as a child or was not very clear through time and space, telling us that the present and the local area are also "poetry and distance", and the road we have walked is like a language book.
At present, people's attitude towards travel is no longer satisfied with simply touring the mountains and rivers, the so-called cultural tourism experience, not only in the "travel", but also in the "culture", a good cultural experience can enhance the sense of acquisition of travel. Just as when "the sunrise river flowers are red, and the river is as green as blue in spring", the frontier scenery of "the desert is lonely and the smoke is straight, and the sun sets on the long river" are all embedded in the "textbook cover", and they are also reflected in our real life. People pay attention to the spiritual enhancement and emotional resonance brought by the rich cultural atmosphere and long historical charm of a place. This is the inspiration that the secondary creation of the "textbook cover" brings to the cultural and tourism industry.
In the continuous pursuit of a better life, people's ability to perceive and appreciate beauty is getting stronger and stronger, and the distance between us and poetry and the distance is also getting closer.
Weishan Lake in Tengzhou, Shandong Province was designed as a "Chinese textbook cover". Photography: Fang Qikai
Have you ever remembered, every time I got a new textbook when I was a child, I couldn't help but flip through the illustrations inside, and now, a lot of beautiful scenery and beauty in the land of Qilu are on the "textbook cover", in this bright spring day, you must come and take a turn.
The grass warbler flies in February, and the poplar willows are drunk with spring smoke - Jinan Daming Lake moat, Qingdao Licun Park, Zaozhuang Taierzhuang Ancient City, Jining Ancient Canal, Taishan Taohuayu...... The tender willows are dyed goose yellow at the beginning, the spring breeze blows, and thousands of stories are swaying.
The spring breeze in March is warm, and the green mountains are full of green mountains - the mountains of Shandong are one after another, one after another, "the five mountains are the only one", "the first famous mountain on the sea" Laoshan Mountain, "Daizong Ya" Mengshan, "the ancestor of the fairy mountain on the sea" Kunyu Mountain...... Everywhere there are mountains and mountains, and the grass and trees are green.
The east wind is soft and caress the strings, the most beautiful April day in the world - the flowers of Shandong, thousands of purples and thousands of reds, competing for beauty, Jinan Tianxia First Spring Scenic Area, Qingdao Zhongshan Park, Zibo Qishan, Zaozhuang Shuanglong Lake Wetland...... Peach blossoms, pear blossoms, begonias, cherry blossoms, rape flowers, azaleas, ...... Red and green, red and purple.
Baotu Spring Park Photography: Li Feng
The sunrise river flowers are red, and the river water is as green as blue in spring - the water of Shandong, the water is connected with the water, the water is connected with the sky, and the sea is met along the Yellow River, from Heze Dongming to the mouth of the Yellow River in Dongying, the Yellow River of Jiuqu plays the sound of spring. In Jinan Daming Lake, Liaocheng Dongchang Lake, Jining Weishan Lake, Tai'an Dongping Lake...... Sparkling, sultry spring in Qingdao, Yantai, Weihai, Rizhao ...... The sea and sky are colorful, intoxicating.
Listen, this Qilu version of "Shangchun Mountain": "Baotu Spring weeping willows drunk spring smoke (Jinan), cherry blossoms in Zhongshan Park blooming all over the sky (Qingdao), spring breeze blowing paper kites (Weifang), Weishan Lake water is as green as blue (Jining) ......"