2024 will be a big test year for Huawei. For the domestic smartphone market, 2024 is destined to be a year of "big war".
In 2023, Huawei's mobile phone will return to the top five domestic sales of smartphones after many years with the hot sales of Mate60, and this is only the result of Huawei's efforts in one quarter.
In 2024, how high can Huawei's Kirin chip break through? It is still difficult to say, because the return of the Kirin chip is of great significance to Huawei's mobile phones, and is even directly related to the sales of Huawei's mobile phones in 2024. It is reported that this year, Huawei plans to sell 60 million units, of which at least 15 million are flagship and innovative models with top functions, accounting for about a quarter.
According to the agency Jefferies, Huawei will ship about 35 million smartphones in 2023, and according to this calculation, this year, Huawei mobile phones will double on the basis of last year. However, can Huawei complete such a difficult task?
At present, the smartphone market is fiercely competitive, especially in the domestic market, which is closer to a white-hot stage. Although Huawei's mobile phone previously had the largest domestic market share, after nearly four years of silence, can Huawei mobile phone return to its previous position as the king?
You must know that Xiaomi, OPPO, vivo, and Honor are all making efforts in the local market, and the star main series of the four major brands have their own eye-catching points in terms of function and performance, and the competition in the high-end market of smartphones is more intense.
Science and technology Jun thinks that with the return of Kirin chips, Huawei mobile phones have entered a period of rapid recovery, as long as Kirin chips arrive as scheduled, as long as Huawei mobile phones have complete 5G functions, big sales should still be expected. Especially coupled with the appearance of the original ecological plan of the Hongmeng system this year, the launch of the Hongmeng Thousand Sails Sailing Plan, once successful, will have an impact as important as the Kirin chip.
The upcoming Huawei P70 series, in addition to the upgrades and optimizations in photography and photography that have been exposed, in terms of core chips, it is very likely to be equipped with the Mate60 version of Kirin 9000S. According to Huawei's rhythm, the Mate70 series released in September this year should be equipped with a new version of the new generation of Kirin chips - Kirin 9100.
It can be said that P70 will be the first important exam for Huawei to meet the big exam in 2024, and whether it can hand over a satisfactory report card is extremely important for Huawei, and the shipment of Mate70 series, nova series, etc., is the key to Huawei's ultimate goal. Among them, the most critical thing is whether the Kirin chip can meet the assembly of Huawei's mobile phones, and whether Huawei's supply chain can meet the needs of users.
However, the good news is that according to data from market research agency Counterpoint, in the first two weeks of 2024, with the popularity of the Mate60 series, Huawei's smartphone sales in the Chinese market have achieved a good start. It seems that Huawei's regulation of the supply chain, the shipment of Kirin chips has been on the right track, coupled with Huawei's strong brand loyalty and the promotion of the HarmonyOS operating system native plan, it is not difficult for Huawei mobile phones to reach the top again and regain the status of the king.
What do you think about this? By the end of the year, will Huawei be able to pass this big test?
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