A medium-sized hard off-road SUV, equipped with a 2.3T engine with a 10AT gearbox, equipped with a time-sharing/timely four-wheel drive system, the price is 30-450,000 yuan, can you accept it?
On March 22, the pre-sale of the domestic version of the Ford Bronco JMC Ford Liema was officially opened, with a pre-sale price of 30 to 450,000 yuan. Today, let's take a look, is the pre-sale price of JMC Ford Liema worth it?
Like most hardcore off-road SUVs, the JMC Ford Flame is boxy and angular. The flattened rectangular front face with a round headlight design, the shape of the JMC Ford Lie Horse is very classic, the front grille uses a lot of mesh padding, and the Ford Bronco lettering replaces the regular brand logo, which looks more recognizable. A relatively independent anti-collision beam and tow hook are added below, which enhances the visual effect and is also quite practical.
JMC Ford Lie Ma is positioned as a medium-sized hard SUV model, with a model size of 4800 (4825) / 1990 (2070) / 1835 (1990) mm and a wheelbase of 2950mm, the model size is similar to that of the Tank 300, but the body width and wheelbase are more advantageous than the Tank 300. The Liema adopts a non-load-bearing body structure, and the suspension form of front double wishbone + rear multi-link integral axle is also quite good in the same class of models.
The two-tone stitching body makes the JMC Ford Lie Ma look more youthful and stylish, and the sides of the body adopt a very exaggerated wheel arch shape, but the wheel style and tire size (17 inches) are slightly average. The tailgate and spare tire of the small schoolbag of the JMC Ford Lie are in line with the consistent style of a hard-core SUV, and the vertical taillights also make the vehicle look recognizable.
The interior style of the Lie Ma is also very distinctive, with a large central control screen and a large number of physical buttons, which can not only meet the needs of technology, but also maintain the reliability of physical buttons in off-road.
For the Chinese market, Liema also specially upgraded the Qualcomm 8155 chip to ensure the smoothness of the car machine. The vertical air conditioning vents resemble the taillights, with yellow accents, and a Bronco lettering panel on the passenger side. In the process of localization, the interior material of Lima has been upgraded to meet the needs of domestic consumers.
As a car that focuses on hardcore off-roading, many details of the Ford Flame are handled very practically. For example, the door of the horse can be manually disassembled, and the vehicle is also equipped with a washable floor and flush hole, and the buttons in the car are also treated with corresponding waterproofing, so that the vehicle can play more confidently in the process of cross-country crossing, and the floor in the car can be washed directly with water after the sand flushing is completed, which is indeed very scene-based.
Ford Liema adopts a set of longitudinal power system, 2.3T + 10AT, low time-sharing four-wheel drive, high-time four-wheel drive, maximum power of 202 kilowatts, peak torque can reach 429N·m, this set of power is widely used in Ford's high-end models, pulling such a hard SUV of more than two tons, 2.3T power is absolutely enough, but it is not very good. Of course, the comprehensive fuel consumption of this hard-core SUV is also more impressive, and the fuel consumption is expected to be more than 15L per 100 kilometers in urban areas.
In recent years, with the differentiated development of the domestic automobile market, hard-core SUVs have both playability and practicality, and have been loved by many players. More and more hard-core models have joined the market, the tank 300 has become the biggest beneficiary, the equation leopard is coming, Changan dark blue G318 has started to warm up, and the hard-core SUV market is getting hotter and hotter. In contrast, the Ford Bronco, which has been booming in overseas markets for a long time, has not started domestic pre-sales until now, which seems to be a bit belated.
30-450,000 yuan, the pre-sale price of JMC Ford Liema is both reasonable and unexpected. You must know that at the end of 2021, the price of the parallel imported Ford Bronco will be as high as about 700,000 yuan, and now the pre-sale will start at 300,000 yuan after domestic production, and the configuration has been upgraded for the domestic market, and the pre-sale price is reasonable.
From another point of view, the discourse power of the hard-core SUV market is gradually tilting towards Chinese brands, and the brand bonus of the joint venture hard-core SUV is gradually weakening. Compared with the domestic "square box" hard SUV, the price of the Ford Flame is still a little expensive, after all, the Tank 300 naked car is less than 200,000 yuan, and the 3.0T version can be bought for 330,000 yuan. Before the Liema, the Ford Shaker of less than 300,000 yuan has gradually drifted away and has become a lesson for the Liema. Of course, it is already an industry practice that the pre-sale price is higher than the guide price, will JMC Ford give us more surprises in the guide price?
Rather than price, people are also concerned about the form of power. Due to policy guidance, plug-in hybrid hard-core SUV models seem to have become the mainstream of market development. It's not that this part of the car owners really cares about the fuel money, but due to the special domestic car conditions, no matter how hard-core SUVs have to face the congestion of domestic cars, in this case, the advantages of plug-in hybrids are more obvious. In this way, how to enrich the power form of the Ford Flame Horse is also what everyone is looking forward to.