Opera is the most shining treasure of Chinese culture, but in the new era, due to the dizzying new forms of literature and art, the audience for opera has become smaller and smaller.
The revitalization of opera has been the slogan of various places since ten years ago, and the state has also invested a lot of money to revive opera, but if you look at the grassroots personnel in this industry, they are living a life of hunger.
Therefore, in the second group competition of the "China Bangzi Conference" held in 2023, the famous opera artist He Saifei angrily criticized the current situation of the industry, and drummed and cheered for the inheritance of opera art, which made people cry and rushed to the hot search.
It turned out that a Jin opera actor from Luliang, Shanxi Province performed a play "Qingfeng Pavilion" in the competition, and the performance was very successful, but He Saifei said on the spot: "His monthly salary is only 1,500 yuan, and he is still a temporary worker, and his wife and 3 children are still in his hometown." ”
After speaking, He Saifei loudly scolded: "With so much money invested over the years, what about the drama and the money?" and even shouted: "The revitalization of opera does not rely on shouting", which made everyone cry on the spot.
He Saifei's criticism also shows that in the era of Internet celebrities and Xiao Xianrou who often get tens of millions of salaries, opera actors can only generate electricity with love. Fortunately, in the past two years, with the attention of the whole society to the revival of opera, some national enterprises have also joined it, and a new situation of technology empowering opera has emerged.
Recently, NetEase's national style online game "Against the Cold" officially announced that it will be linked with the Jin drama of intangible cultural heritage in the upcoming "Nightmare Tide", the most terrifying expansion film in history, which will be on April 11.
This time in conjunction with Jin Opera, "Against the Cold" invited the drama "Plum Blossom Award" winner Xie Tao, her singing charm is pure, her performance is free and easy, and her hat wing skills and mustache skills are excellent, and she is known as "the first female old student of Jin Opera".
It is reported that "Against the Cold" linkage Jin drama is likely to be implanted in the stage of the game - Liyun Pavilion with famous songs such as Xie Tao's "Full Bed" and "Under the Rotten Ke Mountain", Jin Opera linkage costumes will be given to players for free, and Mr. Xie Tao will also provide human motion capture for this game.
In fact, the efforts made by "Against the Cold" to revitalize opera began very early. Let's just say that Liyun Pavilion is a well-known troupe in the metaverse.
Since 2020, "Against the Cold" has been launched on the "Liyun Pavilion" system, and has successively launched well-known opera singing segments of different genres such as "Liang Zhu", "Peony Pavilion", "Tianxian Pei", "Mulan", "Mu Guiying in Charge", etc.
For this linkage with Jin Opera, players of "Against the Cold" also sent letters of praise: "In terms of inheriting the quintessence of the country, the Reverse Water Cold will always be at the forefront", "Now you can go to Liyun Pavilion to hang up and listen to the play." ”
In this linkage, NetEase should give a lot of "endorsement fees" to Jin Opera actors, and has always insisted on cooperating with the national team, not giving endorsement fees to traffic stars, "Against the Cold" has done a very good job in linkage, and the money is too well spent.
If all domestic enterprises are like NetEase, they give some opportunities for cooperation with old artists and improve their situation, perhaps we can go one step closer to revitalizing opera.