Loading...
Name Smash Bros.: Overlord Tea Ji or Tea King Baji?
On an unusually ordinary day, the name Overlord Chaji set off a small whirlwind on the Internet.
was supposed to be a bland spokesperson press conference, but because of a slip of the tongue, it became the talk of countless netizens after dinner.
Xia Zhiguang, as a widely recognized traffic star, his words and deeds are naturally the focus of attention of many fans and media. However, when he stood in the spotlight and passionately called "Overlord Tea Queen" "Tea King Overlord", this small slip of the tongue was like throwing a stone on the surface of a calm lake, causing ripples in circles and circles.
The hot search does not close, and the overlord tea is in the headlines
Loading...
And this unexpected "name confusion" did not stop. Soon after, another spokesperson also repeated the same mistake in public, miscalling "Overlord Tea Queen" again as "Tea King Overlord".
This time, the response on the web was even more enthusiastic. As if attracted by this series of coincidences, more netizens began to join the discussion, and some even began to question whether this was a well-planned marketing strategy.
After all, in this era of information explosion, being able to continuously search for hot searches is a difficult achievement in itself.
The overlord tea girl on the tip of the tongue of netizens
Loading...
In this "name war" triggered by a small slip of the tongue, the reaction of netizens is undoubtedly the most vivid and interesting part.
From the initial ridicule to the active participation later, netizens used their wits and sense of humor to add a lot of fun to this otherwise embarrassing incident.
Some netizens joked: "Does Xia Zhiguang want to create a new tea brand, the tea king Baji sounds like it has a different flavor." ”
Some netizens humorously said: "Every time I drink Bawang Tea, I will carefully confirm the packaging, for fear that I will accidentally buy something Teawang Baji." ”
New marketing tricks, accidentally hit the hot search
Loading...
No matter from which point of view, this "accident" of Bawang Chaji has become a marketing success story.
Through a series of slips of the tongue and hot searches, the brand has managed to attract a lot of attention from the public and establish a more intimate connection with consumers in a light-hearted and humorous way.
This makes people think that in the modern social media environment, the interaction between brands and consumers is no longer a one-way communication, but a creative and interactive "game".
Marketing misunderstanding or a high-level move?
However, this seemingly joyous "name war" has also sparked some controversy. There is a view that although this incident has brought a lot of attention to the overlord Chaji,
However, relying too much on hot searches and topic marketing may make the brand image less stable and professional. Others believe that in a rapidly changing market environment, being able to flexibly leverage the power of online hotspots and social media is an important strategy for brands to survive and thrive.
Whether it's a mistake or a well-thought-out marketing strategy, this "name war" of Bawang Chaji has undoubtedly brought unprecedented attention to the brand.
And for us ordinary netizens, it is also a fresh and interesting experience to be able to participate in such a fun discussion. Will we see more similar cases of "unexpected" marketing in the future? Let's wait and see.