On March 1, in order to thank 13 million users, Chery Group launched a subsidy replacement season activity of 10 billion yuan, and Xingtu Automobile, as a high-end brand of Chery, also took out a full "birthday gift package" to give back to friends who have been paying attention to themselves for a long time on the occasion of its fifth anniversary.
In terms of sales policy, Xingtu released a surprise red envelope of "old car replacement subsidy up to 40,000 yuan, and cash discount for first purchase up to 20,000 yuan". Among them, the replacement subsidy of Yaoguang models is up to 25,000 yuan, and the first purchase cash discount is 15,000 yuan, the replacement subsidy of Lanyue models is up to 28,000 yuan, and the first purchase cash discount is 18,000 yuan, and the replacement subsidy of Lingyun model 2.0T is up to 30,000 yuan, and the first purchase cash discount is up to 20,000 yuan, and the replacement subsidy of Lingyun 1.6T model is up to 25,000 yuan, and the cash discount is up to 15,000 yuan. In addition, the replacement of Xingtu's new energy series Xingtu ES is up to 40,000 yuan, and such a blockbuster benefit shows the sincerity of the Xingtu brand.
Super value and super surprise policy, no longer wait and see, accelerate the sprint!
Price is always an important factor that can stir the nerves of consumers, but if consumers who buy a car only look at the price, there will be great risks. As a "big item" in the family, the proportion of impulsive consumers is not much, especially with the "involution of the auto market" and the downward pressure of the economy, consumers tend to be more rational in their car buying psychology. They expect to include a boutique car under their command, and pay more attention to whether the car can provide additional high added value, such as whether the car purchase policy makes them worry-free to buy a car, and whether after-sales service can bring peace of mind, peace of mind, and money-saving value experience.
Looking at the Chinese auto market, although there are many types of models, the golden combination of "excellent products + intimate car purchase policies" is not common. As a global high-end brand of intelligent new energy, many of Xingtu's products have strong product strength and product value valued by consumers, and it is believed that sales will usher in a new wave of growth with the support of the new car purchase policy. You must know that the average selling price of Xingtu brand products exceeds 170,000 yuan, and this wave of "big red envelopes" issued to celebrate the fifth anniversary of the brand's establishment has reached almost 20% of the policy concession. We might as well calculate the account, a user chooses to replace Xingtu Yaoguang during this time period, then he can take the Z more than 25,000 yuan saved by Xingtu for users, can buy three iPhones, and choose 3~4 luxury brand women's bags. Buy your favorite car at a preferential price, join the owner family on the fifth anniversary of Xingtu, and the Xingtu brand expresses "the sweet confession" to users with the largest "affordability".
Buy a car once, worry free for life! Xingtu takes care of your car life
As the saying goes, "it's easy to buy a car, it's hard to maintain a car", when you buy a car, you may grit your teeth and buy it, but the follow-up car life is more worrying for users, so "warranty" has also become a topic of concern for many consumers. Frankly speaking, many of the joint venture models with hot sales are "three no products" with no policy, no welfare, and no discounts, revealing the "temperament" of cutting "new middle class" family leeks, not to mention "user-centric", consumers often have to worry about whether to buy "extended warranty" when buying a car.
In order to allow users to have zero anxiety when buying a car, Xingtu brand has added the care and courtesy of "free roadside assistance and free basic traffic for the first owner" to the "lifetime warranty for the first owner's vehicle", striving to bring users the "super cup" benefits that exceed their expectations, and create a value experience of "one-time car purchase and lifelong worry-free". At the same time, diversified service measures such as dual-network co-repair, high-quality lunch, and exquisite car wash have really reduced the user's subsequent car cost, allowing users to truly realize the peace of mind of car purchase and use with zero anxiety.
The value and price are full marks, and you can enjoy the stars non-stop
Although the affordable price and considerate service show the sincerity of the Xingtu brand, the key to truly allowing users to "plant grass" is to have excellent product value, and the hard power of first-class products is the foundation of the Xingtu brand.
Thanks to its rich experience in car manufacturing and cutting-edge technical capabilities, the Xingtu brand has created the M3X 2.0, a first-class car manufacturing platform in the S industry, and the M3X super-hybrid platform for hybrids. Yaoguang has won the IDA Design Gold Award in the United States, China's Top 10 Chassis, China's First Batch of Formaldehyde-free Cockpit Cars, etc., becoming a rare Grand Slam player in the mid-level SUV market; Lingyun has won the championship of the CCPC professional station in the mid-size SUV group with its hard-core track genes, and has won the title of CCPC champion for three consecutive years.
From the price rights and interests of rare car purchases to the thoughtful and meticulous service policy, the Xingtu brand allows users to feel the care of users who understand and pet users in the whole chain of car purchase, use and car maintenance, which reflects the heart-warming implementation of the Xingtu brand always adhere to the concept of "user experience as the center", and also demonstrates the responsibility and responsibility of the Xingtu brand to strive for progress.
At present, the automobile market has accelerated into the knockout round, and the replacement and additional purchase have become the mainstream of the market. Users have richer and more rational experience in automobile consumption, and only by creating differentiated services and improving user experience can they be invincible in the fierce market competition and form their own brand charm. Judging from a series of actions such as the car purchase policy of the Xingtu brand and efforts to improve its own product strength, it is worth learning and learning from, and it is even more worthy of consumers to "impulse once" for it.