Coconut wind and sea charm, the fate of the golden emblem. On the evening of March 21, Haikou Yate International Conference Center ushered in the high-profile activity of "Exploring the Realm of the Chief of the Golden Emblem Laojiao". The event brought together more than 200 opinion leaders and distinguished customers of Jinhui Laojiao to explore the realm of forest, ingenuity and privilege with Jinhui Laojiao, and witnessed the grand debut of the high-end new product - Jinhui Laojiao Years Gilt Edition. The whole event profoundly interprets the extraordinary charm of the high-end from the atmosphere creation, program arrangement to interactive experience.
Choosing to release new products in the annual event of the wine industry, "Spring Sugar Time", not only made Jinhui Laojiao quickly become the focus of the industry, but also opened the brand offensive in Chengdu and Haikou simultaneously, Jinhui Liquor series products were exhibited in Longjiu, and at the Longjiu Tasting and Promotion Conference, Jinhui Laojiao became one of the protagonists of the promotion, showing the unique charm of ultra-long fermentation of 180 days to friends in the wine industry. The new pattern of the two-city linkage creates a unique experience of spring sugar. Following the stunning appearance of Jinhui Laojiao, the chief event in Chengdu last year, this time an exciting chief exploration was once again staged in Haikou, once again demonstrating the strength of the brand and leading the high-end liquor market.
The realm of the forest opened with a shocking opening
"The Land of the Forest" is a stunning opening show, and the vocal music is intertwined to depict the beautiful pictures of the Jialing River, the hinterland of the Qinling Mountains and the soaring of the red-bellied eagle, giving vividness and vitality to the ecological picture scroll of Jinhui Laojiao. Laser engraving cleverly presents the outline of the 3D wine bottle, blending virtual and real, like a dream, leading the audience into an immersive sensory feast created by the heart of Jinhui alcohol.
Higher quality wines match the elite crowd of high-quality tastes
Wang Lei, general manager of Jinhui Liquor East China Company, shared in depth the development context and new product strategy of Jinhui Distillery and its East China market. He emphasized that Huixian County, as the "world's characteristic wine producing area - the hometown of liquor at the southern foot of the Qinling Mountains in China", has unique conditions for brewing top-quality liquor. After more than 2 years of development and accumulation, Jinhui Laojiao, a strategic product launched for the East China market, has won wide praise for its taste characteristics of sweet mouth, smooth throat and fast loose wine. With the continuous upgrading of quality consumption, the market demand for higher-end liquor products is becoming increasingly prominent. To this end, Jinhui Liquor has specially launched Jinhui Laojiao [Years Gilt Edition], this new product is brewed from Laojiao Pond, blended with top base wine, and carefully created by Jinhui Liquor's top liquor research and development team, after hundreds of taste optimization, showing scarce excellent quality. Finally, he sincerely invited high-quality opinion leaders and customers to taste this new product.
Immediately afterwards, the naked-eye 3D version of the high-end new product of Jinhui Laojiao was shockingly unveiled. As another masterpiece of Jinhui Laojiao's ultra-long fermentation strategic product, its launch further enriches the product line of Jinhui Laojiao and provides consumers with a more high-end and high-quality choice.
H&H Consulting Senior Partner He Tao
The event also invited H&H & China Consulting Senior Partner He Tao to deeply analyze the core role of super symbols in brand building, and sorted out the core brand assets of Jinhui Liquor.
In-depth interpretation of the design ideas of the "gold" color upgrade
The event also invited outstanding designers, Chinese wine packaging industry leader Pu Sijun for everyone to analyze the design ideas of this product, he said, the golden emblem old cellar years gilt version of ultra-long fermentation of more than 180 days, in order to continue the brand gene, bottle design, the inheritance of the classic streamline of the golden emblem old cellar, continue to write the oriental philosophy, into the artistic conception of the landscape, on both sides of the increase of the golden structure, the front is like a flowing waterfall, the endless flow of wealth means wealth and prosperity, the source of wealth rolls into the side to look like the Qinling mountains, towering and upright, with a glance of the mountains and small pride and openness. The bottle is slender and solemn, standing tall in the sky, the flowing golden curve represents the passage of time, and the precipitation of the years echoes the ultra-long fermentation process, forming a differentiated visual symbol in the high-end liquor market.
Pu Sijun, an outstanding designer and a leader in China's wine packaging industry
Secondly, in terms of color use, the color combination of crystal-like gradient black and gold is more colorful, gorgeous but not dazzling, light luxury but not ostentatious, tasteful and low-key, meeting the needs of modern high-end people and suitable for more high-end scenes. The overall design can not only reflect the inheritance of Jinhui Liquor's tradition, but also show the pursuit of innovation, and I believe that it will be able to stand out in the high-end liquor market and become the new favorite in the hearts of consumers.
The choice of "golden" products is an expression of the quality of high-end wines
What is high-end liquor? It is the consumer's affirmation of the flavor of fine liquor, that is, the demand for high quality. The event invited Zhang Zhiliang, chief engineer of Jinhui Liquor and national liquor judge, to lead everyone to deeply analyze the unique elements of the high quality of the gilt version of Jinhui Laojiao, and reveal the secret of its excellent quality from multiple dimensions such as aroma, origin, raw materials, and technology. Jinhui Laojiao strictly selects high-quality sorghum, rice, wheat and other raw materials to ensure the purity of the liquor and the delicate taste. The selection of raw materials not only provides rich nutrients for the liquor, but also lays the foundation for the subsequent brewing process.
Zhang Zhiliang, chief engineer of Jinhui Liquor and national liquor judge
In terms of brewing technology, Jinhui Laojiao shows its profound heritage. More than 60 years of exclusive cellars and double-wheel bottom extraction technology ensure that the fermentation process is fully microbiologically decomposed, so that the aroma components in the wine can reach an unprecedented concentration. This exquisite brewing technique not only gives the liquor its unique aroma, but also enhances its overall quality. In addition, Jinhui Laojiao also pays attention to the control of the fermentation process. The long fermentation period of more than 180 days allows the beneficial microorganisms in the fermentation to fully function, further improving the taste and quality of the wine. Of course, the excellent quality of Jinhui liquor is inseparable from the experienced winemaking team. Jinhui has a winemaking team with more than 20 years of experience, relying on the rich experience and skills of winemaking workers, accurately control every aspect of winemaking, and ensure that the quality of the wine reaches the best state. In terms of storage and maturation of wine, Jinhui wine has also made great efforts. The 25-year storage of the base wine pottery jar and the unique Guohuai wine cabinet of Jinhui make the wine more mellow and the aroma more intense. This unique storage method not only ensures the stable quality of the liquor, but also makes its taste richer and more distinct. And these elements are integrated and work together to create a more excellent quality and more comfortable experience of the gilt version of the Golden Emblem Laojiao, which makes people fascinated.
Co-creation and sharing is the foundation of the high-quality development of Jinhui
Good wine comes from good companies, because upward developing companies and brands always have a pursuit of excellence in quality. Zhou Zhigang, chairman of Jinhui Liquor Co., Ltd., said in his speech that Jinhui Liquor has achieved a major breakthrough from zero to one in just two years to develop the East China market, and he expressed his sincere gratitude to partners for their hard work and the support of friends from all walks of life. Since 2007, Jinhui Liquor has been deeply involved in the five provinces and regions of Northwest China and has established a solid base market. In 2020, we will lay out the whole country, deepen the northwest of China, make key breakthroughs, and accelerate the pace of national development. In 2022, we set up an East China sales company to focus on developing the markets of seven provinces in East China, and in 2023, we set up a sales company in the north to focus on developing the markets of seven provinces in the north. The development of Jinhui Liquor has always been to adhere to qualityism and long-termism, and in the future, the East China market and the northern market will become the second base market and the second growth curve of Jinhui Liquor.
Zhou Zhigang, chairman of Jinhui Liquor Co., Ltd
Co-creation and sharing is the essence of Jinhui Liquor's corporate culture, and it is also the spiritual power that inspires Jinhui people to move forward. Jinhui people are turning the development vision of "creating a century-old golden emblem and sharing a better life" into reality, and with the help of the sharing mechanism, like-minded people from all over the world are invited to work together to create and share a better life. Believing in the power of belief and the power of perseverance, Jinhui Liquor hopes to work together with consumers, partners and other parties to build a long-term brand, so that more people can enjoy the beautiful experience brought by fine wine. After the speech, Chairman Zhou Zhigang distributed a letter to the guests to express his deep gratitude to consumers and partners.
Dinner with friends over wine is a special one
At the beginning of the dinner, a Gansu dance "Dunhuang" dancers dressed in gorgeous costumes reproduced the classic scenes in the Dunhuang murals one by one, and then the melody of the classical jazz "Wing Chun" sounded, pushing the atmosphere to another climax. The audience was immersed in the world of music and felt the vitality and rhythm of spring. Beautiful dancing and melodious band playing. Each program is unique and brings a different audio-visual experience to the audience. "The Realm of Exploration of the Chief Exploration of the Golden Emblem Old Cellar" came to an end in laughter.
The event witnessed the Jinhui Laojiao from the southern foot of the Qinling Mountains and the Forest River Valley Wine Area, bringing forth the new, and radiating vigor with the "Jinhui Laojiao Gilded Edition" and leading the wine industry. Experience the ecology of the Qinling Mountains from the realm of the forest, enjoy the unique style of Jinhui Laojiao from the realm of ingenuity, "fragrant and delicate, mellow and smooth, harmonious and full, and the tail net and long", and also feel the feelings of Jinhui Laojiao carrying the heritage of famous wine and inheriting extraordinary ingenuity; We firmly believe that with the continuous promotion and development of Jinhui Laojiao, it will go all over East China and move towards the whole country, so that more people can taste the gift from nature and the ingenuity of Jinhui wine.