In March 2024, TOPDON, the "dark horse of the industry" brand in the global automotive aftermarket, accelerated the construction of the automobile maintenance ecology in the domestic market and launched two product lines with a total of six innovative products, marking the official launch of the brand's horizontal launch of new product lines and new products in the domestic market. The products on the market include the "Thermal Vision" series TC001 and TC002 of the thermal imager product line, as well as the "Electric Xiaoxi" series of automotive battery testers BT100 and BT300P and the automotive emergency starting power supply V1500 and V2200PLUS of the automotive battery management product line. The launch of these new products not only enriches TOPDON's product matrix, but also injects new vitality and innovative technology into the domestic automotive aftermarket service field.
(TOPEDON Electric Series BT100 Car Battery Tester)
TOPDON has five major product lines around the world
With the continuous growth of China's automobile ownership and the improvement of consumers' requirements for automobile service quality, the domestic automotive aftermarket is facing unprecedented development opportunities and challenges. Although China's automotive aftermarket started late, and there is still a large gap between China and the mature markets in Europe and the United States in terms of service quality and brand chaining, its huge market potential and growth space should not be underestimated. TOPDON is well aware of this opportunity, and with strong R&D capabilities and accurate grasp of market trends, it has launched highly targeted new products, aiming to fill the gap in the market, improve service quality, and meet the growing market demand.
This new product launch is not only an important step in TOPDON's product strategy, but also a full reflection of the company's confidence in the domestic market. As the world's leading brand of car care, TOPEDON has always been committed to meeting the needs of users and improving the user experience through technological innovation. In the overseas market, TOPEDON has successfully laid out five product lines: automotive intelligent detection, automotive comprehensive diagnosis, automotive battery management, thermal imaging and new energy, from entry-level to professional products, covering both B-end and C-end user groups, which are widely recognized by users around the world. Relying on the successful experience and technology accumulation in overseas markets, TOPDON will continue to deepen the Chinese market and contribute to the development of China's automotive aftermarket through continuous innovation of products and services.
(TOPEDON Electric Ride Series V2200Plus Car Emergency Starter Power Supply)
Market outlook for thermal imagers and automotive battery management product lines
As a thermal imager and automotive battery management product line that has been tested in overseas markets, its demand space will gradually increase in China. It is based on the accurate grasp of the current market demand and future trends, as well as the strength and forward-looking of the brand in technological innovation, TOPDON will give priority to these two product lines in the in-depth layout of the domestic market. Thermal imaging technology has a wide range of applications in many fields such as vehicle maintenance and fault diagnosis, and an efficient battery management system is the key to improving battery performance and extending battery life. TOPDON's two new product lines not only demonstrate the brand's technical strength and innovation capabilities, but also indicate the direction of its future automotive aftermarket.
In the overseas market in 2023, TOPDON has achieved excellent results, with a total of 240,000 units of its automotive battery management products sold, and a total of 50,000 units of thermal imager products sold, ranking high in the Amazon thermal imager sales list. These achievements not only demonstrate the market competitiveness of TOPDON products, but also reflect the international influence of TOPDON brand and the high recognition of customers.
(TOPEDON Thermal Vision Series TC001/TC002 Thermal Imager)
Deeply cultivate the domestic market and shape the new future of automotive aftermarket services
In the future, TOPDON will continue to expand the product matrix horizontally and vertically in parallel in the domestic market, and will more comprehensively cover all segments of the domestic car maintenance market by continuously enriching the product line and deepening the product application scenarios, so as to meet the needs of more car owners and technicians, and continue to introduce products with higher technology content and richer application scenarios, so as to further lead TOPDON's leading position in the domestic market.
Through the successful launch of these six new products, TOPEDON has not only further consolidated its leading position in the domestic car care market service field, but also set a new benchmark for the industry's technological progress and service innovation. In the future, TOPDON will continue to adhere to the concept of "creating a global car maintenance ecology", provide more high-quality products and services for the majority of car owners and technicians, and create a better car life.